X
    Categories Account-Based MarketingAnnouncementsContent MarketingCRM All in OneEmail Marketing: Best of BreedMarketing AutomationSocial Media ManagementSocial Media Suites

Best Software for Marketing Teams | 2017

Marketing teams are tasked with crafting and delivering a company’s brand to targeted audiences. Modern marketing teams are agile and have a cross-channel reach which can be difficult to manage at times. Your team is likely asked to grow your company’s leads, optimize prospect and customer engagement, increase ROI and manage social media accounts for your company and that’s just scratching the surface. Software products targeted toward helping marketers can automate communications, track analytics, manage customers and manage your company’s social presence.

The software categories that are most important for small-business marketing teams are: CRM All in One, Email Marketing and Social Media Management.

The software categories that are most important for mid-market and enterprise marketing teams are: Marketing Automation, Account-Based Marketing, Social Media Suites and Content Marketing.

For Small-Business Marketing Teams
CRM All in One
AllProWebTools

AllProWebTools is an innovative ERP solution designed to support all aspects of business for small and medium sized businesses. (Inventory, CRM, Email Marketing, Password, Employee, Project Management, Website, Shopping Cart, Analytics Tracking, & More)

VIEW PROFILE
Email Marketing
OpenMoves Email Marketing Platform

Easy to use enterprise level email platform. I-do | We-do | Honey do services address your needs from self service to full service.

VIEW PROFILE
Social Media Management
Sprout Social

Sprout Social is a leading social media management software that provides engagement, publishing, analytics and team collaboration tools.

VIEW PROFILE
For Mid-Market Marketing Teams
Marketing Automation
Real Magnet

Real Magnet is a marketing platform that integrates the capabilities you need to create cross-channel marketing campaigns.

VIEW PROFILE
Account-Based Marketing
DiscoverOrg

DiscoverOrg provides accurate, integrated, and actionable sales and marketing intelligence – including in-depth company, contact, org charts, and buying trigger data.

VIEW PROFILE
Social Media Suites
Sprout Social

Sprout Social is a leading social media management software that provides engagement, publishing, analytics and team collaboration tools.

VIEW PROFILE
Content Marketing
Uberflip

Uberflip is a platform for marketers to create, manage and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey.

VIEW PROFILE
For Enterprise Marketing Teams

Another software category relevant to marketers is Content Marketing. For the purposes of this list, there is not enough data to determine the best software product from this category for enterprise marketing teams.

Marketing Automation
Pardot

Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.

VIEW PROFILE
Account-Based Marketing
Marketo

Powerful and easy marketing automation software that helps marketing and sales professionals drive revenue and improve marketing accountability.

VIEW PROFILE
Social Media Suites
Digimind Social

Digimind is the global social media monitoring and competitive intelligence company that provides businesses with unrivaled insights into their true standing in the market.

VIEW PROFILE

Scoring Methodology

G2 Crowd rates products and vendors based on reviews gathered from our user community. For the purposes of this list, we applied a unique algorithm to this data to calculate which software products may be useful for software users in a number of professions.

Products included in the ‘Best Software for Marketing Teams | 2017’ list are based off of scores calculated using the G2 Crowd ‘Best Software | 2017’ algorithm v1.0 BETA from data collected from January 1, 2016 through December 31, 2016. The algorithm factors in three satisfaction metrics: ease of use, quality of support and meets requirements.

Inclusion Criteria

Products included in the ‘Best Software for Marketing Teams | 2017’ list have received a minimum of 10 reviews and five responses for each of three satisfaction-related questions (ease of use, quality of support and meets requirements) featured in our survey between January 1, 2016 and December 31, 2016. Only products in the CRM All in One, Email Marketing and Social Media Management categories were eligible for inclusion in the small-business segment of this list. Only products in the Marketing Automation, Account-Based Marketing, Social Media Suites and Content Marketing categories were eligible for inclusion in the mid-market and enterprise segments of this list.

Jaclyn Rose :