G2 Crowd Best of 2015 User’s Choice Lists

Update: We have released a new version of this list. Check out the software products recognized in our ‘Best Software | 2017‘ lists.

Now that 2015 is in the books, let’s look back at the products that achieved “best of” status this past year.

How did we build these lists? We dug into our more than 50,000 reviews data set to determine the top-rated products based on 2015 user reviews. From here, we were able to develop our second edition of the “Best of 2015” (data accurate as of December 31, 2015, all products listed received a minimum of 20 reviews in 2015 unless otherwise noted). Only categories with at least 10 products are included in this list.

Take a look at the top products in the following categories:

Highest Rated Support Shortest Implementation Time
(Small Business Users)
Shortest Time to Return on Investment (Small Business Users)
Highest Rated Ease of Use Shortest Implementation Time
(Mid-Size Business Users)
Shortest Time to Return on Investment (Mid-Size Business Users)
Highest Rated Ease of Setup Shortest Implementation Time (Enterprise Users) Shortest Time to Return on Investment (Enterprise Users)
Highest Rated Ease of Doing Business With Most Reviewed in 2015 Highest Rated Satisfaction (Overall)

Highest Rated Satisfaction (Small Business Users)

Highest Rated Satisfaction (Mid-Size Business Users)

Highest Rated Satisfaction (Enterprise Business Users)

Highest Rated Satisfaction Marketing Automation

Highest Rated Satisfaction Recruiting 

Highest Rated Satisfaction Performance Management

Highest Rated Satisfaction Email Marketing: Best of Breed

Highest Rated Satisfaction Accounting

Highest Rated Satisfaction Social Collaboration

Highest Rated Satisfaction Social Media Monitoring 

Highest Rated Satisfaction Social Media Analytics 

Highest Rated Satisfaction Business Intelligence 

Highest Rated Satisfaction Web Conferencing 

Highest Rated Satisfaction Expense Management 

Highest Rated Satisfaction Sales Intelligence 

Highest Rated Satisfaction Social Networks 

Highest Rated Satisfaction CRM

Highest Rated Satisfaction Time Tracking

Highest Rated Satisfaction Social Advertising (Advertiser)

Highest Rated Satisfaction Payroll 

Highest Rated Satisfaction Social Media Management 

Highest Rated Satisfaction Project Management 

Highest Rated Satisfaction Search Advertising 

Highest Rated Satisfaction Core HR

HIGHEST RATED SUPPORT bestof2015-highestrated

Users were asked to rate the product’s support function and its ability to respond quickly and accurately to their questions and cases.

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HIGHEST RATED EASE OF USE bestof2015-highestrated

Users were asked to rate the product based on ease of use.

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HIGHEST RATED EASE OF SETUP bestof2015-highestrated

Users were asked to rate the product on how easy it was to set up and roll out to the users.  This question was only asked to administrators of the solution. 

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HIGHEST RATED EASE OF DOING BUSINESS WITH bestof2015-highestrated

Users were asked to rate the product on their experience working with the vendor and if they were a good partner. This question was only asked to administrators and business sponsors of the solution. 

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Most Reviews In 2015 bestof2015-mostreviewed

These products received the most new reviews in 2015. 

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bestof2015-highestrated

SHORTEST IMPLEMENTATION TIME (SMALL BUSINESS USERS)

Users were asked to rate the vendors on the amount of time it took from purchase to use of the product. To qualify, products must have been reviewed by 10+ users in 2015 from companies with 50 or fewer employees. 

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bestof2015-highestrated

SHORTEST IMPLEMENTATION TIME (MID-SIZE BUSINESS USERS)

Users were asked to rate the vendors on the amount of time it took from purchase to use of the product. To qualify for this, products must have been reviewed by 10+ users in 2015 from companies with 51 to 1,000 employees. 

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bestof2015-highestrated

SHORTEST IMPLEMENTATION TIME (ENTERPRISE USERS)

Users were asked to rate the vendors on the amount of time it took from purchase to use of the product. To qualify for this, products must have been reviewed by 10+ users in 2015 from companies with more than 1,000 employees. 

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bestof2015-highestrated

SHORTEST time to RETURN ON INVESTMENT (SMALL BUSINESS USERS)

Users were asked to rate the vendors on the amount of time it took to see a return on investment on the product. To qualify, products must have been reviewed by 10+ users in 2015 from companies with 50 or fewer employees. 

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bestof2015-highestrated

SHORTEST time to RETURN ON INVESTMENT (MID-SIZE BUSINESS USERS)

Users were asked to rate the vendors on the amount of time it took to see a return on investment on the product.  To qualify for this, products must have been reviewed by 10+ users in 2015 from companies with 51 to 1,000 employees. 

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bestof2015-highestrated

SHORTEST time to RETURN ON INVESTMENT (ENTERPRISE USERS)

Users were asked to rate the vendors on the amount of time it took to see a return of investment on the product. To qualify for this, products must have been reviewed by 10+ users in 2015 from companies with more than 1,000 employees.

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bestof2015-highestratedHIGHEST RATED SATISFACTION (OVERALL)

Users were asked to rate the vendors based on whether they’d recommend the product to their peers. This list represents the highest rated products across all software categories on G2 Crowd.

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bestof2015-highestratedHIGHEST RATED SATISFACTION (SMALL BUSINESS USERS)

Users were asked to rate the vendors on whether they would recommend the product to their peers. To qualify, products must have been reviewed by 10+ users in 2015 from companies with 50 or fewer employees.

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bestof2015-highestratedHIGHEST RATED SATISFACTION (MID-SIZE BUSINESS USERS)

Users were asked to rate the vendors on whether they would recommend the product to their peers. To qualify for this, products must have been reviewed by 10+ users in 2015 from companies with 51 to 1,000 employees. 

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bestof2015-highestratedHIGHEST RATED SATISFACTION (ENTERPRISE USERS)

Users were asked to rate the vendors on whether they would recommend the product to their peers. To qualify for this, products must have been reviewed by 10+ users in 2015 from companies with more than 1,000 employees.

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newbestof-marketingautomationHIGHEST RATED SATISFACTION: MARKETING AUTOMATION

These products are designed for marketing departments and organizations to automate repetitive tasks. 

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newbestof-recruitingHIGHEST RATED SATISFACTION: RECRUITING

These products are designed to facilitate the sourcing, hiring, and onboarding of new employees. 

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newbestof-perfmgmtHIGHEST RATED SATISFACTION: PERFORMANCE MANAGEMENT

These products align an organization’s goals, set company performance standards, and measure employee progress in pursuit of these goals. 

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HIGHEST RATED SATISFACTION: EMAIL MARKETING BEST OF BREED

These products are designed to directly promote a commercial message to a group of people using email. 

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newbestof-accountingHIGHEST RATED SATISFACTION: ACCOUNTING

These platforms maintain a business’s ledger, tracks incoming and outgoing transactions, and automates the processes surrounding these accounts, such as invoicing and reconciliation. 

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HIGHEST RATED SATISFACTION: SOCIAL COLLABORATION

These tools provide a private social platform for employees to connect and collaborate with others at a team or enterprise level. 

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HIGHEST RATED SATISFACTION: SOCIAL MEDIA MONITORING

These products are designed for marketing departments and organizations to listen to social media platforms. 

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HIGHEST RATED SATISFACTION: SOCIAL MEDIA ANALYTICS

These products are used for tracking, measuring, and reporting on social media account performance. 

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HIGHEST RATED SATISFACTION: BUSINESS INTELLIGENCE

These products help companies gain perspective on their business operations. 

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HIGHEST RATED SATISFACTION: WEB CONFERENCING

These products enable online communication through audio and video meetings and seminars. 

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HIGHEST RATED SATISFACTION: EXPENSE MANAGEMENT

Products in this category are designed to submit, process, reimburse, and track employee expenses. 

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HIGHEST RATED SATISFACTION: SALES INTELLIGENCEE

These platforms provide sales professionals with background and contact information for a prospect, company, or industry. 

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HIGHEST RATED SATISFACTION: SOCIAL NETWORKS

These social platforms allow individuals and companies to connect with one another to communicate and share data, often in a public forum. 

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HIGHEST RATED SATISFACTION: CRM

These tools enable companies to track and manage all customer interactions across the customer lifecycle from lead to order to support in one master system of record. 

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HIGHEST RATED SATISFACTION: TIME TRACKING

Products in this category allow users to record and analyze the amount of time spent on tasks and projects. 

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HIGHEST RATED SATISFACTION: SOCIAL ADVERTISING (ADVERTISER)

These products include advertiser campaign products that automate processes by which advertisers and marketers buy, manage, and place advertisements on social networking sites. 

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HIGHEST RATED SATISFACTION: PAYROLL

These tools allow companies to easily perform and track their payroll processes. 

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HIGHEST RATED SATISFACTION: SOCIAL MEDIA MANAGEMENT

Products in this category are designed for marketing departments and organizations to publish to social media platforms. 

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HIGHEST RATED SATISFACTION: PROJECT MANAGEMENT

These platforms are designed to coordinate efforts between members of a project team. 

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HIGHEST RATED SATISFACTION: SEARCH ADVERTISING

These products are often referred to as paid search or search engine marketing (SEM), and they automate the process of buying, managing, and placing advertisements on search engines. 

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HIGHEST RATED SATISFACTION: CORE HR

These products automate the systems and processes of organization management, expense management, salary structures, benefit administration and time management. 

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