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Top 50 Small-Business Software Products

G2 Crowd’s Top 50 Small-Business Software Products list showcases the software that small-business users have rated highly, based on customer satisfaction score. Customer satisfaction scores are determined based on reviewers’ likeliness to recommend the product to a friend or colleague. The small-business segment is defined as users at companies with 50 or fewer employees. The list is based on reviews from August 1, 2015, through July 31, 2016. To be included in the list, the product must have received 20 or more reviews from small-business users within this time period. Products are ranked in order of highest satisfaction score, with the top 50 products showcased in the list.

Please note that the products on this list are not organized or compared by category. They are a representation of the top-rated products by business segment.

1

ZipBooks

PROFILE

BILLING – ZipBooks is an online invoicing program designed for small businesses. It is 100% free, forever.

 

Why does ZipBooks think their product is so successful among small-business users?

“ZipBooks strives to blow away the expectations that our users have about the kind of experience you are going to get from free accounting software. We aspire to provide a premium product, excellent customer support, and useful integrations within a business model that doesn’t rely on a monthly subscription.”

2

DocSend

PROFILE

SALES EFFECTIVENESS – DocSend tells salespeople how prospects engage with their sales material. Have the right conversation, with the right person, at the right time, and do business faster.

 

Why does DocSend think their product is so successful among small-business users?

“We view this as a testament to our culture of putting the user first in every decision. The result is an easy-to-use product that delivers enormous value in deals of any size — backed up by world-class support. We’re incredibly proud to be featured.”

3

HelloSign

PROFILE

E-SIGNATURE – Fast, Secure, and Legally Binding eSignatures for Business

 

Why does HelloSign think their product is so successful among small-business users?

“HelloSign’s modern, user-friendly signing experience has become the eSignature tool of choice trusted by SMBs. We provide the same powerful workflow, security, and custom branding that large companies require at SMB-friendly price. Overall, we’re the ideal solution for SMBs to ensure their most important document transactions are completed with ease.”

4

ActiveCampaign

PROFILE

MARKETING AUTOMATION – An all-in-one marketing platform. Grow your business with email, automation, and sales tools. Save time & money using their enterprise level functionality that has been designed for ease of use.

4

Digimind Social

PROFILE

SOCIAL MEDIA SUITES – Digimind is the global social media monitoring and competitive intelligence company that provides businesses with unrivaled insights into their true standing in the market.

6

iSpring Suite

PROFILE

COURSE AUTHORING – iSpring Suite is a cutting edge training eLearning authoring tool that helps you easily create mobile-ready presentations or video courses in PowerPoint and share them online to reach the global audience.

7

QuoteWerks

PROFILE

CPQ – QuoteWerks is a turn-key quoting and proposal solution with over 75,000 Users in 101 countries. What sets QuoteWerks apart is its 55+ integrations with CRM, Accounting, Distributors, FedEx/UPS, Leasing, Sales Tax, Microsoft Word, Dell, Cisco, HP, CDW, NewEgg, Provantage, and more. QuoteWerks is used by companies in almost every industry and by companies of all sizes.

8

Campaign Monitor

PROFILE

EMAIL MARKETING: BEST OF BREED – Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.

9

FastSpring

PROFILE

E-COMMERCE PLATFORM – FastSpring is a complete e-commerce solution for billing and payments specifically designed to meet the needs of software, subscription management, SaaS, and other online service companies.

9

Grade.Us

PROFILE

ONLINE REPUTATION MANAGEMENT – Review marketing and monitoring platform

11

Instapage

PROFILE

A/B TESTING AND PERSONALIZATION – Landing Pages are the Next Evolutionary Step in Online Marketing

12

GitHub

PROFILE

VERSION CONTROL SYSTEMS – GitHub is the best place to share code with friends, co-workers, classmates, and complete strangers. Over two million people use GitHub to build amazing things together.

13

Zoho Invoice

PROFILE

BILLING – Zoho Invoice is an online invoicing app that is designed to help you create beautiful invoices, track payments and get paid faster.

14

Unity

PROFILE

GAME ENGINE – Unity is a development platform for creating multiplatform 3D and 3D games and interactive experiences that lets you aim to build a business on creating high-end content and connecting to players and customers.

15

DocuSign for Real Estate

PROFILE

REAL ESTATE TRANSACTION MANAGEMENT – DocuSign for Real Estate is a transaction management platform designed for real estate agents and brokers.

16

Prezi

PROFILE

PRESENTATION – Cloud-based presentation software that opens up a new world between whiteboards and slides.

17

Legalesign

PROFILE

E-SIGNATURE – Legalesign is an e-Signature Platform for Business. Used by firms across the US and UK, Legalesign is a real-time contract management system to manage and control documents within a business while enabling customers to rapidly sign those contracts online.

18

Targetprocess

PROFILE

PROJECT MANAGEMENT – Targetprocess is an agile project management software for any flavors of Scrum and Kanban. Visual and flexible support for your complex work across many teams and projects.

19

TeamGantt

PROFILE

PROJECT MANAGEMENT – TeamGantt is effortless project planning and collaboration. Intuitive, beautiful gantt charts combined with task level communication and file sharing.

20

LiveChat

PROFILE

LIVE CHAT – Premium live chat and help desk software for business websites. E-commerce and customer service software with built-in ticketing system.

20

Brand24

PROFILE

SOCIAL MEDIA MONITORING – Brand24 is a tool for tracking mentions of your brand and keywords on social media.

22

Sketch

PROFILE

WIREFRAMING – Sketch gives you the power, flexibility and speed you always wanted in a lightweight and easy-to-use package. Finally you can focus on what you do best: Design.

23

Lucidchart

PROFILE

DIAGRAMMING – HTML5 diagramming & wireframing app that supports real time collaboration & Visio import.

25

DigitalOcean

PROFILE

INFRASTRUCTURE AS A SERVICE (IAAS) – DigitalOcean provides the best tools to control your virtual server in the cloud. Learn how we deliver the most intuitive interface and features so you can start building your web infrastructure today.

26

eSignLive

PROFILE

E-SIGNATURE – Trusted by the world’s most regulated and security-conscious brands, eSignLive helps organizations get documents securely signed – anywhere, any time and on any device.

28

Twilio

PROFILE

MOBILE CLOUD COMMUNICATION PLATFORMS – Twilio lets you use standard web languages to build voice, VoIP and SMS applications via a web API. Build the next generation of communications with us.

28

Sprout Social

PROFILE

SOCIAL MEDIA MANAGEMENT – Sprout Social is a leading social media management software that provides engagement, publishing, analytics and team collaboration tools.

30

Amazon S3

PROFILE

INFRASTRUCTURE AS A SERVICE (IAAS) – Amazon S3 is storage for the Internet. A simple web services interface used to store and retrieve any amount of data, at any time, from anywhere on the web.

30

TeamViewer

PROFILE

WEB CONFERENCING – Remote control any computer or Mac over the internet within seconds or use TeamViewer for online meetings.

 

Satisfaction

9.39

STARTING AT

$749

32

Daminion

PROFILE

DIGITAL ASSET MANAGEMENT – Multi-user Digital Asset Management software aimed at all industries that need to organize and quickly search for photos, documents and other file formats stored on a local network. Designed for Windows, but can be launched on Macs via special applications.

32

Zoom

PROFILE

WEB CONFERENCING – Zoom unifies cloud video conferencing, simple online meetings, and group messaging into one easy-to-use platform. Zooms solution offers the video, audio, and screen-sharing experience across Zoom Rooms, Windows, Mac, iOS, Android, and H.323/SIP room systems.

34

Ableton Live

PROFILE

AUDIO EDITING – Ableton makes Live, Push & Link software and hardware for writing, recording and performing music.

34

Google Analytics

PROFILE

DIGITAL ANALYTICS – Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google’s world-class platform.

36

Cinema 4D

PROFILE

3D MODELING – Cinema 4D Studio is the very best that MAXON has to offer for professional 3D artists. If you want to create advanced 3D graphics but need a helping hand to ensure you create jaw-dropping graphics quickly and easily, then this is the choice for you.

36

ZBrush

PROFILE

ANIMATION – ZBrush is a graphic application aimed at simplifying the science behind generating computer graphics.

36

Robly

PROFILE

EMAIL MARKETING: BEST OF BREED – All the features you want, none of the extra cost. Robly is perfect for beginners and experts alike.

39

Bloomerang

PROFILE

FUNDRAISING – Bloomerang is a cloud-based donor management system focuses on outreach, engagement, and retention. The product incorporates donor engagement and provides advice from fundraising and nonprofit experts.

40

Autopilot

PROFILE

MARKETING AUTOMATION – Autopilot is easy and visual marketing software for automating the customer journey. Marketers use Autopilot to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.

40

Mailgun

PROFILE

TRANSACTIONAL EMAIL – Mailgun has powerful APIs that allow you to send, receive and track email effortlessly.

44

Pipedrive

PROFILE

CRM – Pipedrive is Web-based Sales CRM & Pipeline Management Software. Pipedrive focuses on making more sales happen with less time needed for admin.

44

SEMrush

PROFILE

ORGANIC SEARCH MARKETING – SEMrush is professional software for search and marketing professionals

 

Satisfaction

9.27

STARTING AT

$69.95

PER MONTH

46

WordStream

PROFILE

SEARCH ADVERTISING – WordStream is a online advertising software platform built for small to medium sized businesses with step-by-step guidance on how to get more leads, customers and revenue quickly from paid search and paid social advertising campaigns.

48

CallRail

PROFILE

INBOUND CALL TRACKING – CallRail is a phone call tracking and analytics platform that helps businesses understand which marketing campaigns are delivering valuable phone call conversions.

49

BigCommerce

PROFILE

E-COMMERCE PLATFORM – Everything you need to create a successful online store. Create your store. Promote your business. Grow your sales.

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