What is a CDP? A customer data platform (CDP) integrates a marketing team’s data into one single database. Learn about features and benefits of a CDP, along with some players in the field.
If you’re just starting your business, surveys can be an invaluable way to find out what you’re doing well and where you need to improve — especially when you utilize a free online survey tools.
The expansive toolbar in desktop publishing software can be daunting at first, but it’s worth taking the time to play around and get to know each feature.
Free marketing automation tools will help bolster your marketing department without an initial investment, but will also provide a litany of benefits as your sales and workforce begins to rise. Check out the top four free marketing automation tools and their benefits.
Learning about social media management is key to business success. Here are 5 social media management resources for you to stay ahead.
Our 21st century buying process thrives on third-party testimonials. Amazon, Yelp, TripAdvisor, the media, family, friends, professional contacts and now G2 Crowd are just a few of the growing list of influencers in our modern buying process. Think about it, when was the last time you made a purchase on Overstock without looking at the reviews or having a friend … Read More