Using Reviews to Tell Your Story in New Ways

Our 21st century buying process thrives on third-party testimonials. Amazon, Yelp, TripAdvisor, the media, family, friends, professional contacts and now G2 Crowd are just a few of the growing list of influencers in our modern buying process. Think about it, when was the last time you made a purchase on Overstock without looking at the reviews or having a friend … Read More

Tim Handorf at Flip My Funnel, Austin

    Tim Handorf, president of G2 Crowd, grew up in Iowa, where children learned to affiliate with college athletics. They were Iowa State University Cyclones or University of Iowa Hawkeyes from an early age. Handorf expressed it only took one game for him to choose to be a Cyclone – the enthusiasm from the fans was infectious! When speaking … Read More