Home Again with My Entrepreneurial Family

This spring we celebrated five years since we started G2 Crowd in my basement. Much has changed as our founding vision has rapidly come to life. And as we continue through this exciting period of growth and achievement, I couldn’t be more excited to announce my return to G2 Crowd as the Executive Chairman. In this role, I will support … Read More

The positive impact of negative reviews

  Thanks to an abundance of recent research on online customer reviews, B2B companies are starting to embrace reviews as part of their marketing and lead generation efforts. Not surprisingly, many marketers are focused solely on acquiring as many glowing 4- and 5-star reviews as possible. But companies that aren’t paying equal attention to their negative reviews are missing out … Read More

Managing your company’s online reputation

This post on online reputation was published as a guest item on the Illinois Technology Association blog. Gone are the days when customer interactions or marketing outreach took place in silos and were controlled by companies. How your company presents itself online can make or break a sale, a partnership, an investment, and more. Here are some steps to take to develop … Read More

G2 Crowd: Defining and building culture from the start

This was published as a guest post on the Chicago Creative Space blog. Culture has always been at the core of G2 Crowd. Rather than starting with a business idea, we started G2 Crowd (we first called it G2 Labs) because five of us wanted to work together and build something meaningful. We knew each other well from building our last … Read More

Who’s innovating in CRM and marketing automation?

When we announced our Grid last week for rating CRM and marketing automation vendors, some skeptics asked us, “How can reviews possibly differentiate vendors in terms of complex qualities such as innovation and leadership?” We want to answer this question and share how G2 Crowd users are already voicing their opinion on the innovation of leading CRM and marketing automation … Read More

Can crowdsourcing disrupt Gartner? Tech community reacts to the Grid

Yesterday we at G2 Crowd announced the Grid as our crowdsourced alternative to Gartner’s Magic Quadrant for rating enterprise software and technology. TechCrunch and Techworld wrote insightful stories about our Grid. We’ve already received tons of great feedback from the enterprise tech community around the world that I want to share.

What Net Promoter Scores mean for business technology

How satisfied are users of business technology? Based on our experience in enterprise IT, we expect business technology to be on the lower end of the customer satisfaction spectrum when compared to consumer products and services. Over the years, we have heard many horror stories. An example was the German business executive who implemented SAP five times at enterprises including … Read More

Three things we learned at Oracle OpenWorld

We are back in Chicago after three busy days at Oracle OpenWorld. Two weeks after we attended Salesforce’s Dreamforce with nearly 90,000 others, the Moscone Center once again welcomed an enthusiastic crowd, with close to 50,000 attendees from more than 145 countries arriving in San Francisco to learn about the latest cloud computing technologies and get updates from Oracle. Here are three of our … Read More

G2 Crowd: Our Vision

by Godard Abel, Cofounder Prior to launching G2 Crowd, my cofounders and I spent our careers buying, using, and selling business technology, and developed cloud software that was sold and implemented for hundreds of customers. We built BigMachines from scratch into a leading SaaS vendor and premier partner of Salesforce.com and Oracle with 250 employees and more than $50 million in revenue.  We also worked with … Read More