How To Boost Brand Awareness Through Online Reviews

Inside The Research: How To Boost Brand Awareness And Trust Through Online Advocate Reviews

You are a savvy marketer. You know your monthly unique visitors and where your homepage ranks on Google. But do you know how you stack up against your competitors on third-party review sites?

G2 Crowd analyzed the behavior of hundreds of thousands of site visitors and reviewers, comparing the performance of products of companies that engage in advocate marketing to the average product listed on the website.

Download the report, The Impact of Advocate Marketing on Product Reviews, sponsored by Influitive, for merits and methods of advocate marketing for B2B vendors.

Learn how companies that utilize advocate marketing have successfully harnessed the power of their advocates and influencers to maximize the potential of their product reviews.


“A brand is no longer what we tell consumers it is, it is what consumers tell each other it is.” –Scott Cook [Founder, Intuit]

Marketers spend a lot of time (and money) trying to get in front of prospects — 85% of whom will turn to online reviews during the buying process. Will they perceive you as the market leader when they get there?
G2 Crowd can help you reach potential customers to ensure they are telling your story for you. 90% of consumers say buying decisions are influenced by online reviews. Claim your product listing today.