Business content management software benefits small businesses that want to publish and distribute content across multiple channels. Some of the most popular content management solutions include WordPress — which accounts for 59 percent of content management system market share — SharePoint, Google Drive and Microsoft OneDrive for Business. Here are some of the main benefits of this type of software for small companies.
Content Management Software Helps Small Businesses Publish Different Types of Content
Ninety percent of businesses that utilize content management software share social media content, while 87 percent distribute photos and illustrations. Small companies can also create, edit and publish documents, infographics, videos and blog posts. Content creation helps these brands increase their online visibility, communicate with customers and clients, and identify sales opportunities.
Content Management Software Centralizes Content
Content management software combines content in one repository, making it easy for staff to locate and share documents. This provides small companies with various cost-saving benefits and streamlines how workers access marketing material. Senior staff can even assign user privileges to content, so only approved employees can access sensitive or valuable information.
Small Businesses Can Repurpose Old Content
Twenty-nine percent of marketers reuse and repurpose content across websites and blogs. Content management software lets small companies edit and share their existing articles to new customer segments, or reformat this content for a different marketing channel. Making design changes to documents is simple: these platforms come with built-in tools that transform the look of old marketing material.
Content Management Software Provides Accurate Analytics
Content management software is a useful tool for decision making. These programs generate accurate insights into the way that customers engage with content across the Web, providing brands with valuable marketing metrics. Small companies can use this data to make adjustments to their existing campaigns or create new marketing drives.
Marketers said “analytics” was the most important aspect of a content marketing strategy, alongside “audience identification and targeting,” according to a study by Altimeter. Analytics was considered more important than “creation,” “distribution” and “curation and aggregation.”
What Users Say
“We are solving the need for quick, easy access to files across all time zones and continents,” says a user who reviewed business content management system, Box. “We’ve realized that instead of a process taking months, such as the verification of a file, it now takes a matter of days or in some cases just hours.”
Another user agrees: “We’ve eliminated delays from other agencies’ FTP sites by insisting they upload files to our Box account. It’s given us extra time in return. Everything is intuitive with Box. It’s extremely easy to upload, download and share files.”
“When we create 3D Animations, large videos or multimedia content, we always end up with a large file size,” stated a user who reviewed Hightail, another type of content management platform. “With other sharing sites, you have to send an invitation for your recipient to join and accept your sharing folder. This can delay things or hinder the connection altogether. With Hightail, you just upload the file and send it. The recipient can easily open the email and download.”
Business content management systems let small companies create, edit and manage digital content and access accurate analytics. Brands can use these platforms to repurpose existing posts, publish different types of content and store their documents in one centralized location.