How Big Data is Empowering Demand Generation

With today’s tools, everyone from PR gurus to call center employees can tap into the power of their data. One of the 7 Analytics Tools Every Department can benefit from is sales intelligence software and its predictive analytics; ZoomInfo explains more.   There’s no question of how busy sales reps are. Between hunting down new leads, doing research, scheduling calls and trying to meet their … Read More

Supersize User Adoption with Tailored Analytics

Guest post written by Mark Lockwood, Director, Product Marketing at Logi Analytics. Have you heard the latest saying making its way around offices worldwide? “If it can’t be measured, you won’t get budget for it.” This new mentality means everyone is laser-focused on results. Workers who may not have given data a second thought only a year ago are now using analytics … Read More

7 Analytics Tools for Every Department

These days, you don’t have to be an analyst to benefit from analytics software. We’re living in an age of Big Data, where companies like Amazon use predictive models and dizzying amounts of statistics to target audiences with precise messaging. But these types of projects aren’t just the domain of enterprise companies – organizations of every size are using analytics … Read More

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G2 Crowd and VentureBeat partner up on State of MarTech report

Last week, VentureBeat published its Winter 2015 installment of its “The State of Marketing Technology” report. Stewart Rogers, the report’s primary researcher, focused on cost of ownership and ROI. Stewart tapped several research and data partners for his research, and we’re proud to have been one of them! We provided Stewart with self-reported, anonymous spend and ROI data from more than 2,100 reviews across 100 … Read More

Holiday marketing tips for brands that prepare

For many businesses, the holidays contribute a disproportionately high percentage of sales — the National Retail Federation reports that for many businesses holidays contribute 20%-40% of annual sales. Considering how much revenue is on the line, it’s never too early to start preparing. What follows are recommendations for strategic steps you can take now to prepare for November. 1. Remember it’s … Read More