Digital Asset Management Software: The Benefits

Digital Asset Management software allows users to organize digital assets (image, video, media files, etc.) into a library that they can easily sort through to locate and share those assets between users. Organization is one of the key reasons users implement DAM systems; another is the ability for DAM solutions to be integrated and implemented into a user’s larger ecosystem … Read More

Spread The Love: Focus on Happiness For Successful Content Marketing

Audiences (especially millennials) have put on blinders to traditional advertising, but internet communities still present marketers a solid opportunity for connecting with their audiences. Between the clickbait headlines and the overabundance of viral articles being shared every day, it’s easy for your message to get lost in the crowd. How are you supposed to shine through the thousands of posts … Read More


Content marketing software lets companies create, distribute, manage and interpret content, such as blog posts, social media updates, white papers, videos and photos. It’s used to increase brand awareness, generate new leads, engage with prospects and boost revenue. Seventy-two percent of B2B marketers say they plan to produce more content in 2016, and this software has become a powerful resource … Read More

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7 Steps to a Perfect Date with Your Customers

This Valentine’s Day, how will your business say “I love you” to the most important person in your life: your customer? In many ways, a successful relationship with your customers is like a successful romance. They want you to notice little details about them. They love it when you do thoughtful things (especially without any prompting). And if they think … Read More

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Digital Marketing Best Practices: What’s Ours is Yours

Digital marketing has revolutionized the way businesses interact with customers and prospects. With the right digital marketing strategy, marketers have the resources to successfully support every area of their business. Later this month, ClickZ Live will be hosting a strategic digital marketing event in Chicago that will cover the latest digital marketing tips and tricks. The event has divided the digital marketing space into 6 … Read More

Keeping Tabs: October 2015

It’s that time when G2 brings you all the important tech resources and newsmakers to your browser. Check out the links below for advice on building a minimum viable product and launching your idea, an inside look at the failed cleaning service, Homejoy, and a smathering of advertising news and advice. As always, funding announcements and buyouts are at the … Read More

Anatomy of a Marketing Tech Stack

The message bone’s connected to the measurement bone… Want to take the pulse of the tech market? Gauge the temperature of a marketing campaign? Or check the vitals of your marketing initiatives? Knowing the anatomy of an effective marketing tech stack – and how all parts are connected for optimal performance – is best place to start. Here’s your marketing … Read More

Business Software Review Highlights: August 8, 2014

Here’s our weekly recap of some of the best business software reviews posted on G2 Crowd. To be considered for an upcoming business software review highlights post, be sure to fill out your software review completely, or close to it, with helpful information. For more frequent updates from G2 Crowd, be sure to follow us on Twitter and Google Plus, or from our LinkedIn company page! Read the reviews … Read More