Which Marketing Certification Is Right for You?

If you’re in the marketing profession, you know that it’s way more complex than a singular profession. Marketing involves a number of different facets and skills that professionals have to either master or decide to specialize in.

For instance, some marketers may focus on content marketing while others may prefer to work in email marketing or social media marketing. The tricks and tools used to master each of these areas vary so widely, but the more you know about each, the better.

Building your skills in all of these areas may seem daunting, but marketing certifications will build your knowledge and improve your resume.

We have compiled some of the most valuable marketing certifications you should consider getting.

Content Marketing Institute Online Training and Certification

Content is by far one of the most important things to master in today’s marketing world, so showing your professional understanding of it will take you far. For this particular certification, anyone can study and take the exam, and if you pass your certification will not expire.

Google AdWords Certifications

Adwords is another marketing certification that’s important because ads can lead to conversions, which is the ultimate end goal. While you can look into certification from any search engine, Google offers exams to get certified.

HootSuite Certification

Almost everyone is on some sort of social media network, so knowing how to advertise to this enormous market is key to any marketing professional. HootSuite is one of the most popular social media scheduling tools out there, so getting marketing certification in it will look great on a resume. Anyone can sign up for HootSuite University to take the exam.

Direct Marketing Association (DMA) Certifications

DMA offers several certifications for marketers covering all aspects of online marketing, so this is a good overall marketing certification. From web analytics to SEO to mobile marketing, DMA certifications cover a lot of ground. You do have a set amount of time within which you have to take the tests and the certificates do eventually expire.

Google Analytics Certification

As a marketer, you need to know how to read analytics to see if your strategies are actually working. While you can get certified in a number of different analytical tools, Google Analytics is one of the most popular and comprehensive analytics software products.

Marketers need to have a number of tools in their belts to be truly valuable assets to a company. From understanding mobile and social marketing to ads and analytics, there are many facets you might want to learn and understand better. One of the easiest ways to do that is to achieve marketing certification. So, pick the certification for you and start studying!

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