How to Best Use CRM Software in Conjunction with Accounting Software

No matter the size of your business, two key facets to success are managing client relationships and keeping your books in line. In most organizations, these two pieces are independent of one another. In the past, this was due to software limitations. But now, with the host of available solutions that can integrate with one another, this no longer needs to be the case.

CRM software are utilized to arrange customer information and data and display it in a unified manner. Accounting software can be paired with CRM systems to increase business efficiency.

By integrating CRM and accounting software, companies can avoid lost time, redundant data, inefficiency and a lack of appropriate qualifications data. The integrations also help eliminate the issue of exhausting your staff by needing to make sure that all data aligns/is accounted for.

There are a few ways that integrating the two types of software can be fruitful to your organization.

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  • Data Sharing

    When CRM and accounting software are combined, your company will benefit from more robust, visible sharing of data. This includes data about projects, clients and employees. From a time management perspective, this could be invaluable. CRMs and accounting apps work with much of the same information, and they can reinforce one another.

  • Automatic Processes

    Once there is a connective system in place between sales, operations and accounting, details will no longer be lost in the shuffle when onboarding. Rather, processes will be carried out automatically. This allows for less error — not to mention that double data entry is a huge time-waster.

  • Better Client Outreach

    Clients will be reached by their most relevant forms of communication, according to preferences outlined in their accounting data. By having a single client list in your ERP (enterprise resource planning) ecosystem, the quality of correspondence with clients increases exponentially.

  • Improved Forecasting

    Knowing what opportunities are ahead and behind you is great for financial forecasting, and therefore the success of your organization. This can include anything from revenue to hiring decisions, or even key conferences. By combining accounting data with sales data, you empower your finance department to make better choices for the overall sake of the company.

  • Better Proposals

    When your organization is hit with an RFP (Request for Proposal), it is imperative that your team has immediate access to this information. This proposal information lives in a variety of locations, but mainly in your accounting ecosystem. Your team will falter without this type of information at their fingertips.

If you are looking to save time and increase efficiency within your company, and currently have more than one database for financial analysis, sales, client data and operations, then you could benefit from a method that integrates systems.

Data is useful, but organized data is extremely useful. And without a management system that accounts for all the facets of your work, you will be wasting effort and manpower. At the very least, integrating your Customer Relationship Management tool and accounting application is the first step in the future of your business.

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