Digital assets are living pieces of company collateral, and a digital asset management system is the middleman between creatives and marketers, developers, and management as well as between a company and the public. We’ve written before on how DAM is like the stomach of the marketing body, because it consumes a variety files and data and in return provides needed sustenance to potential marketing campaigns. So, what kinds of software fill in the rest of a company’s DAM ecosystem? And, while we’re at it, which DAM systems are most popular?
Digital asset managers work in highly collaborative environments
Business professionals use G2 Crowd to share reviews and insights about the software they use every day. This post is our first installment in a series of DAM-related data analyses. In preparation for our upcoming Spring 2016 Digital Asset Management Gridsm Report, we’ve collected hundreds of surveys on specific DAM products. These same users have further reported which products fill in the rest of their software “stack”: the software products they need to do their job. More than 650 users wrote reviews on DAM software and shared their stack of over 417 unique products.
Software use by digital asset managers
|Category||Type of Software||Number of Respondents|
|Web Content Management||17|
|Social Media Management||10|
|Conversion Rate Optimization||5|
|Organic Search Marketing||5|
|Content Management||42 total|
|File Storage and Sharing||28|
|Enterprise Content Management||9|
|Core Business Applications||20 total|
|Professional Service Automation||4|
DAM users are plugged into collaborative and project-based work. 21 respondents use project management tools to coordinate their work efforts, and 19 use social collaboration tools to chat and discuss business matters. And when a call is in order, 19 users said web conferencing or voice-over-IP software helps them communicate.
That collaborative environment is often the marketing department. DAM users specified 9 marketing technologies they used in their day-to-day workflows. They use digital assets in their web content, e-commerce sites, social media campaigns, and email newsletters.
Digital asset managers are not isolated, however, from their larger business context. 11 respondents said they use CRM (though this may be for marketing purposes). Financial systems like accounting and PSA software were listed by 8 users, and business intelligence software was included as well among business solutions used.
Unsurprisingly, many DAM users are also the ones creating the assets with design, video production, and document creation software. And, beyond media assets, users are entangled in a larger network of content sharing and preservation outside of DAM with file storage and sharing, document management, web content management, and enterprise content management software.
Tell us which products you use.
Popular DAM Systems
Of course, the center of the digital asset stack is the DAM system. Based on user reviews and stack responses, the most popular DAM products are listed below.
Most common digital asset management systemS
|Product||Number of Respondents|
|Widen Media Collective||101|
|Cumulus by Canto||51|
|WoodWing Elvis DAM||16|
|Flight by Canto||15|
Keep an eye out for the soon-to-be-published Spring 2016 Digital Asset Management Gridsm Report (a full breakdown of our DAM market and customer satisfaction data) as well as future posts in our upcoming DAM series:
- The Best Photo Manager for your Business
- 19 Popular Products for Digital Asset Managers
- What is Media Asset Management?