Digital asset management software is a relatively new entry to the technological market, and a direct response to the explosion of multimedia-driven content in recent years. Digital asset management tools are intended to expand a business’s capabilities when it comes to curating and wrangling with libraries of digital assets, like images, videos and audio.

Digital Asset Management Functionality

Digital asset management software products can be general purpose and intended for a mass market, or tweaked and customized to fit specific industries. Regardless of their intended use, nearly all products in this category offer these basic functions:

Import, Export and File Management

Digital assets can’t be managed if they’re not part of the software’s library, so the best products give users a range of powerful tools to intuitively import media files into the library and just as quickly export them for presentations, programs and any other use. The software should also provide a variety of ways to manage those files, from visual hierarchies to automatic directory structures and more.


The hallmark of effective digital asset management software is its ability to effectively categorize files. The best products make it easy to apply tags and other metadata to digital media, so users will never struggle to find the perfect asset for a given project.


While the focus is on wrangling digital assets, products in this category are still business software, and most offer powerful tools for administration accordingly. From user rights to integration with other programs like cross-channel advertising software, the chosen solution should let users easily manage the workflows and access for their entire digital library once it’s setup and operational.

Market Research Highlight

Digital asset management software may be a young sector but it’s rapidly achieving maturity, and for the first time, G2 Crowd has been able to identify clear leaders in the marketplace.

While the leaders may be newly minted, developers across the market have shown a firm commitment to customer experience and support, and users frequently rave about easy usability and quick access to help when they have questions.

Unsurprisingly, one of the core features users are looking for when evaluating digital asset management software is its search capabilities, and opinions run strong in that regard.

While reviewer John G. praised Widen Collective’s first-impression usability, he still had concerns about the strength of its search capabilities over time, saying, “The chief problem is the time it takes to find assets. Across all the companies I have helped, setting up the structure to make search easy has been the number one concern. Getting images and other assets off of hard drives and into a centralized database is a huge return on investment.”