E-commerce websites such as Etsy and Zazzle have long been helping small-scale creatives and entrepreneurs turn profits from their creations into car payments, electric bills and holiday flights home. Blog and website hosts provide platforms for users to easily disseminate their ideas to large audiences. When these concepts combine, they create WooCommerce: a multi-faceted e-commerce software plugin that can turn any website into an accessible, profitable online store.
WooCommerce helps online store owners with all aspects of online purchases. It integrates with PayPal but gives owners the option to choose their preferred payment gateway, if different. It helps track store inventory, offer customer discounts, and manage shipping and handling. If desired services are not offered within WooCommerce, many can be accessed via plugins.
The software itself has been out for a little while. Automattic, WordPress.com’s parent company, purchased WooCommerce in the spring of 2015. What keeps this software fresh—and retains the commitment of 37 percent of online stores—are the continuous innovations that take stock of customer needs and adjust accordingly.
WooCommerce and Square Together
Recently in the U.S. and Canada, WooCommerce has begun to offer integration with Square, the credit card processor that transforms any smart-device into a machine for payment acceptance. This change means WooCommerce users who hold physical store locations can opt into the extension should they like to sync their online and in-store processes. Inventory and sales can be connected to simplify the process of keeping up with both vendor platforms. With this innovation, teams can devote less time to physical inventory and more energy toward business-affecting decisions—an especially useful time-saver in this holiday season.
The merger also allows Square users to accept payments online—provided their site is powered via WordPress—enabling store owners to keep tabs on all transactions in a centralized location. In other words, merchants are able to keep dollars from different places in the same wallet. This is especially helpful for traveling salespeople because it eliminates the hassle of syncing multiple books.
WooCommerce is still developing and consequently lacks some features that store managers are hoping to see in the future. G2 reviewers would like to see WooCommerce implement lower premium plugin cost for smaller businesses and adapt better documentation processes. Still, their decision to innovate payment methods at the behest of users lends hope that they’ll continue to hear out these ideas for change in the future.