In many ways, a successful relationship with your customers is like a successful romance. They want you to notice little details about them. They love it when you do thoughtful things (especially without any prompting). And if they think you’re losing interest, watch out.
We asked SignNow, an ESIGNATURE platform by barracuda, how esignature represents the ring in a relationship. Here’s what they had to say:
In a romantic relationship, the ring is the symbol of a promise. It symbolizes commitment, partnership and a sense of trust between partners. It says “we’re in this together and I trust you”.
Similarly, signing a document carries with it the responsibility to abide by an agreement and treat the other party with respect.
Here are four ways that eSignature software offers the same happily ever after as that committed relationship:
A Trusting Commitment
Couples come together to form a partnership, based on a sense of trust and wanting to commit. Without trust, the relationship falls apart. Without a commitment, it’s difficult to set the proper expectations.
In business, rarely does someone sign a document without trusting the other party. eSignature software offers that extra level of trust, because there are controls in place to make sure the transaction is secure. There are laws that govern eSignatures, there is encryption and authentication is required.
By definition, signing on that dotted line (even when digital) signifies a commitment of some sort. There are terms to which both parties agree. Expectations are laid out and all parties involved agree to abide by the terms of the document. eSignature software retains a copy of the document in the cloud, for easy reference — no denying that something was agreed to!
A one-sided relationship is one that won’t last long. When any party feels taken advantage of, trouble is sure to follow. Successful partnerships are beneficial to everyone involved.
Similarly, signing a document typically implies that both sides of the transaction will benefit from the agreement. Using eSignature software to invite signers ensures that the final version of the document is approved by everyone, in a timely fashion.
With traditional paper documents time is wasted mailing, emailing and faxing. Imagine receiving a document in the mail only to discover that something is inaccurate. Days will be wasted repeating that process.
With eSignature software it’s as easy as declining to sign, giving a reason and the inviter uploading an updated version of the document. And there will be a record of that initial decline, to reference if necessary.
Having Your Back
One of the best things about a relationship is having another person who has your best interests in mind. It’s incredibly reassuring knowing that someone will have your back if you need them to, even when things get difficult.
Having a signed document goes a long way towards resolving business disagreements, but it can often become a case of he said/she said.
With eSignature software, a full audit trail is available for signed documents. This record typically includes information on who signed, when they signed and from where. Also, all documents are securely stored in the cloud. This means no more lost papers or disputes about time, date and location.
Making Your Life Easier
A good relationship means having someone who does things to reduce life’s demands on you. We all have endless to-do lists, so it means the world to have someone simplify even a small portion of your day-to-day tasks.
One such stressful thing is being asked to download, print, sign and fax a document. We all know that printers don’t always cooperate and fax machines are going the way of the dinosaurs.
With eSignature software it’s not only possible but actually enjoyable to sign documents — from any device and from anywhere. On a beach in Hawaii and need to sign something? Pull out your smartphone, add your John or Jane Hancock and get back to sunbathing.
How’s that for making your life easier?