The term enterprise content management (ECM) system probably sounds daunting if you are a small business. Specifically, enterprise typically implies large and established. But don’t let the word enterprise scare you just yet.
Whether you have a little amount of content or lots of it, as a small business, any amount of content will likely fall into unorganized chaos if you don’t have a plan on how to manage it. That’s why ECM software is not just for the big businesses. ECM software products help companies organize, manage and distribute unstructured content such as documents, images, health or accounting records, surveys, product information, emails and web pages.It’s an easy way to track content projects while also fostering collaboration, something every business, large or small, could use when it comes to content.
So, other than the big picture reason, why else should you as a small business consider adopting ECM software?
Allowing your employees to have access to content is important, but oftentimes companies will have documents that contain sensitive information. It can be nerve-wracking to put this information in any sort of software. Luckily, one of the main components of ECM software is its advanced security. System administrators can set privileges for each user, allowing only certain users to access certain documents. As a small business, keeping your content secure and personally managing who can handle it without having to spend any extra time and money is always helpful.
One of the great things about being a small business is that you have the ability to be more hands on and thoughtful with your customers. That customer service can only go so far if you don’t have the right tools. It can be hindered if your team has to take hours or even days finding documents. ECM organizes all of your content so your employees can easily reference any document — and quickly! Not only that, the business process automation feature of ECM software keeps your team following documented processes, which always makes for a more diligent, productive team.
One of the reasons you may be wary to adopt ECM software as a small business is the cost. In the past, that was a legitimate concern as this software was extremely expensive. Now, you can find ECM options for just a few hundred dollars a month, and ECM software will pay for itself with your team’s newfound structure and flow. Simply put, it’s an affordable way to make a big impact on your bottom line and quality control.
Gone are the days of file folders and trustworthy notebooks. Whether your business is big or small, the best way to protect your team, yourself and, most importantly, your customers is to organize, track and protect your content. ECM makes that simple and affordable so companies of any size can reap the benefits.
So, don’t be intimidated if you are small. You too can use ECM software. In fact, it might even benefit you more than a large business.