Guest Post written by DonorPro
Disclaimer: Guest posts don’t necessarily reflect the views of G2 Crowd.
Whether you’re brainstorming gala themes or signing thank you cards, there’s a place for technology to alleviate some of the challenges.
When you use fundraising technology to its fullest extent during a nonprofit event, your team is freed from busy work and available to spend the necessary time developing relationships with all the potential donors in attendance.
Test out these tech-inspired ideas for boosting fundraising at your organization’s next event.
1. Get crowdfunding involved.
Crowdfunding, also known as peer-to-peer fundraising, is growing in popularity in the fundraising world and does not show signs of slowing down. A recent study even found that 18% of digital donations are given through peer-to-peer campaigns.
How does that relate to events, though? Let me tell you!
Your next event’s fundraising can be driven by crowdfunding. Whether you’re organizing a bowl-a-thon or fun run, have participants gather donations via online crowdfunding pages. Through the interconnectedness of social media sites and the internet in general, participants can raise money up until the event starts.
Crowdfunding campaigns live and breathe by their ability to spread and reach new networks of people. They are so successful in large part because of a cultural phenomenon that this very blog spoke to in a past post: “The world may be digital, but word-of-mouth still rules.”
With a peer-to-peer fundraising campaign, the cause is automatically perceived and accepted as worthwhile because your prospect is learning about the fundraiser through a trusted source.
To start a peer-to-peer fundraising campaign:
- Create a page on a crowdfunding platform.
- Include compelling copy.
- Begin with an initial network of fundraisers.
- Promote the campaign.
- Watch it grow organically across social media and the web-at-large.
The most successful nonprofit crowdfunding events benefit from the crowdsourced nature of the campaigns and the promotional experience of the fundraising organization.
2. Prospect screen your attendees to make the most of their time at your event.
Using prospect screening technology and services, you can compare the information you have on your various guests to a bevy of databases and other resources and learn more about them.
These screenings can tell you a prospect’s likelihood to give as well as his or her ability to do so. The details can get so in-depth that you’ll be able to differentiate major gift prospects from planned giving prospects with major giving capacity. There’s that much sophistication and potential.
Prospect research will help with all stages of your next event:
- Planning — Screen your donor pool before the event to determine who is a good fit for the invite list. Not all types of donors suit all types of event. Your research will help you decide who fits where.
- Hosting — A screening of your RSVPs prior to the event can reveal who your fundraisers should home in on. Of course, your fundraisers should distribute their time as generously as possible, but the fact of the matter is there just isn’t time for everyone to receive extensive individual attention. Prospect research will uncover your high-quality donor prospects amongst your guest list, so that your fundraisers can make sure they check in with them.
- Acknowledging — Acknowledgement is the first step in retention. When your event is over, you want to make sure you are doing all you can to keep these attendees engaged in your nonprofit and your cause. This kind of research will ensure you have all the information you need to design and implement your post-event follow-ups.
3. Take full advantage of the event management software that your CRM offers.
Arguably, the best move a nonprofit can make when hosting an event is to aim for seamless event management. The right donor management system (nonprofit CRM) can do that for you.
Use your CRM to:
- Set up ticketing and/or sign up pages. That way, when people register, all of their information is automatically stored.
- Register credit card details before an auction begins.
- Store any data and insights you gain from prospect screenings.
- Generate event communications, from reminders to thank yous.
As you centralize your efforts, you reduce the possibility of human error and make everything easier for your staff and volunteers organizing the event.
Fundraising events can feel overwhelming. Do all you can to lower the stress and raise the donations. Technology makes many aspects of our lives better, so let it improve your approach to fundraising, too!