G2 Crowd’s Tips for Attending Marketo Summit 2017

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Marketo Summit, the marketing automation software conference that brings together Marketo’s community of users, experts and thought leaders– is officially in full swing. The conference, which takes place April 23 – 26 in San Francisco, draws over 6,000 attendees who are all looking to hone their skills, deepen their marketing (and Marketo) knowledge and network with peers. There are over 130 sessions fit into 3.5 quick days. So how do you make the most of it?

Session Themes and Audiences

Marketo is offering over 130 sessions, including those teaching best practices, highlighting marketing concepts by thought leaders and there’s even a track specifically geared toward executives.

Looking at the session topic breakdown, the most prominent theme is Marketing Trends. One of the biggest benefits of attending any conference is looking forward and trying to learn what the future of your role or industry may look like. Marketo has recognized this and is ready to teach marketers about the newest advancements in marketing technology and strategy. The next most popular topics are analytics, alignment and best practices.

In addition to breaking sessions down by topic, Marketo also indicates which job role stands to get the most out of every session. The most targeted role is (unsurprisingly) marketing professionals. Following that, the largest number of sessions are geared toward executives and marketing operations professionals. There are also sessions for content specialists, sales teams and IT professionals.

A Few Other Things to Look Out For

The Champion Series

Marketo’s Champion Series is a track of advanced, technical, and cutting-edge sessions led by Marketo’s Champions, aka some of their biggest brand advocates. These power users share their first-hand experience and advice with other users. Analytics, reporting, integrations, data integrity and marketing operations optimization.

Meet Ups

Marketo scheduled meetups throughout the event. While training and sessions can be invaluable, so are the relationships you build and things you can learn from other professionals who use Marketo.

Get Certified

Marketo offers an add-on to the full pass where practitioners can take a certification exam and become a Certified Expert. This add-on can help you advance your career, stand out, and gain deeper respect from your employer and industry peers.

Event Sponsor Gridscape

Over 40 software companies will be represented in Marketo’s sponsor hall during the event. The Gridscape is a fun way to visualize the Satisfaction and Market Presence of these products based on real user reviews.

Are you attending Marketo Summit? Visit our booth and write a software review!