Mobile App Analytics Reviews from the Crowd

As the mobile app sector continues to grow, analytics are as important as ever for capturing market share and user eyes. Fortunately, developers are able to rely on an impressive suite of equally mature mobile app analytics products. Here’s what G2 Crowd reviewers had to say about this year’s top players in the market.

Mobile App Analytics Software Review Results

Google Analytics

Google Analytics for mobile apps lets developers tap into the powerful suite of tools that webmasters have grown to rely on from Google. Its aim is to let you “measure what matters,” with a growing focus on market segmentation and deep analysis.

Differentiators

Google Analytics is known for its powerful real-time reporting and standard tracking features. Its sessions and engagement metrics are also popular.

What the Reviewers Say

Reviewers love Google’s reporting features and depth of data. However, it’s criticized for a relatively steep learning curve and sub-par user support.

Amazon Mobile Analytics

Amazon’s offering focuses on providing an events-driven perspective on key performance indicators and user engagement.

Differentiators

Amazon Mobile Analytics is known for its high-utility alerts and standard tracking features, and its custom dashboards and reports are increasingly well-regarded.

What the Reviewers Say

Reviewers laud Amazon’s ease of use, especially when it comes to reliability and the quality of its data. Its pricing remains a point of friction, and it suffers speed bumps and bug rates that occasionally mar the user experience.

Countly

Countly emphasizes its dashboards, with a big focus on user engagement and profiling. Its developers are particularly proud of its “true real-time” responsiveness.

Differentiators

Countly’s dashboards remain the standout feature. Its powerful session metrics additionally set it apart from the pack.

What the Reviewers Say

Reviewers appreciate Countly’s open-source structure, along with the deep bench of available features and high-quality user support. However, its documentation is often a bit sparse, and its price point is too high for many indie developers and non-enterprise buyers.

Mixpanel

Mixpanel touts its powerful simplicity and responsive user support.

Differentiators

Mixpanel’s funnel features help it stand out in the market. Its events metrics are also a major selling point.

What the Reviewers Say

Users adore Mixpanel’s easily understood and surprisingly powerful funnel features, along with its high-quality support. Still, they lament the lack of scalability and steep learning curve, and give mixed feedback about its in-app notifications.

Piwik

Piwik aggressively touts its open-source nature and promises 100 percent data ownership.

Differentiators

Piwik continues to struggle to differentiate itself in the market. However, it’s a relatively new entrant to the field and still has time to grow its bona fides. The fact that it’s free is certainly worth noticing.

What the Reviewers Say

Reviewers appreciate Piwik’s open source structure, frequent updates and easy self-hosting features. However, they dislike its sparse documentation, steep learning curve and sometimes frustrating user interface.

Adobe Analytics

Adobe Analytics touts its ability to “turn insight into action” and emphasizes the powerful utility of its premium features.

Differentiators

Adobe Analytics has some of the best standard tracking and tracking flexibility in the market. It also dominates metrics for funnels and sessions when compared to most competitors.

What the Reviewers Say

Users can’t get enough of Adobe’s segmentation features and ad hoc analysis, and its custom reports and dashboards are a powerful selling point. Overall usability and ease of implementation is often regarded poorly, and enterprise users say its cost structure is too steep for complex data requirements.

Flurry Analytics

Yahoo’s Flurry Analytics aims to grow with its users from startup to enterprise and emphasizes its free scaling features.

Differentiators

Flurry Analytics is an industry leader when it comes to events and retention metrics. In all other regards, it struggles to put itself at the head of the pack.

What the Reviewers Say

Reviewers say Flurry’s documentation and ease of setup is among the best in the business, but its user experience is notably lacking, and its export functionality is needlessly limited and often frustrating.