What Do Users Think of WeWork’s New Acquisition, Unomy?

When most think of the shared coworking spaces provider WeWork, a hip workspace filled with freelancers and start-up hopefuls likely comes to mind. However, as Ron Gura, SVP of digital product at WeWork, wrote in a blog, the company is experiencing “increased demand from large enterprise member companies.”

In response to that demand, WeWork acquired the sales intelligence tool Unomy. It plans to integrate the software into its sales and marketing teams to improve their targeting capabilities, conversion rates and productivity.

Before the acquisition, WeWork was a customer of Unomy, so there’s little doubt it’s satisfied with the quality of the product. But WeWork plans to eventually close Unomy’s business to outside customers. So, let’s take a look at G2 Crowd’s data from the Spring 2017 Sales Intelligence Grid® Report to see if WeWork is taking a strong product off the market.

Satisfaction

One of the quick and easy ways to gauge how users feel about a product is to take a look at satisfaction scores. Below is a graph breaking down how Unomy fares in the six individual satisfaction questions that make up G2’s overall Satisfaction score.

Report results as of March 29, 2017

It’s quite clear when looking at the data that Unomy soars above the average sales intelligence tool. It scores better than average for each of the individual satisfaction questions. So far, it looks like when Unomy stops serving outside customers, there will be quite a few satisfied customers without a sales intelligence tool (WeWork will look to assist former Unomy customers in finding a new sales intelligence tool).

Features

Digging a little deeper into the data, we can next look at how Unomy rates when it comes to features.

Sales intelligence is all about prospect data, so the data-related features are likely to be the most important ones for users. First, let’s take a look at data availability:

Report results as of March 29, 2017

It’s clear to see that when it comes to getting prospect data, Unomy is well above average. Now, let’s see how it fares with the data-accuracy features.

Report results as of March 29, 2017

Again, Unomy easily outpaces the average scores for the data accuracy features. It’s no mystery why WeWork was keen to acquire the company. Unfortunately, for all of its other customers, it’ll be out a satisfactory tool.