Twitter has over 157 million active daily users, making it one of the most-used social media platforms in the world. Social media marketers take to Twitter to build their brand, implement marketing campaigns and create personal relationships with their customers. No other channel has a more intimate relationship between brand and customer than Twitter.
Marketers and social media managers use social media analytics tools to hear and monitor their customers, understand if their campaigns are working and discover trends among their Twitter followers. From properly using these tools, there marketers are able to properly plan their social media strategy, track their KPIs and report back to their managers with impact their social efforts are having. With that in mind, here are seven of the best Twitter analytics tools for social media managers.
Zoho Social is another social media analytics platform with high user satisfaction. It also provides solutions for many of the needs of social media managers including publishing, scheduling, managing and tracking social channels. Zoho Social also has a huge market share, with over 500 reviews of the social media tool. Out of those reviews, over 400 come from small business users. Those small business users looking for a new social listening tool should definitely give Zoho Social a look, especially if they are already using other Zoho tools.
eClincher might not have as many reviews as some of the other highly ranked social media analytics tools on G2 Crowd, but it does have one of highest satisfaction ratings. Like Sprout Social and Zoho Social, the tool is a complete social media solution that integrates across social channels. While eClincher doesn’t sport the market presence of the other two social media tools proceeding them on this list, their customers love their platform with 71 of 74 reviews for the social media analytics tool being a perfect 5 out of 5 stars.
Only need a solution for Twitter analytics? No problem. Here are four other tools that are Twitter-centric.
You don’t have to travel far to find a solution for your Twitter analytics. Twitter’s in-house Twitter Analytics is a robust reporting tool that tracks activity and followers’ demographics, and measures the impact your Twitter cards are having on audiences. It’s completely free and all you need to do is turn on Twitter Analytics from your account’s settings page.
Judging by Twitter Counter’s name, you know it means business when it comes to Twitter analytics. From tracking mentions, competitors and historical data to creating custom graphs and reports, Twitter Counter is a robust Twitter analytics tool for marketers.
Twitonomy is a Twitter analytics-centric tool that allows users to see key insights, track users and conversations, export Tweets, see who doesn’t follow your account back and more.
Tweriod is another Twitter-centric analytics tool. While it may not include as many robust features as some of the other social media analytics tools on this list, it analyzes your entire account and everyone you follow. From there, it finds the best times to let those Tweets fly.
Understanding social media analytics is just one part of a social media manager’s overall job. Social media marketers use a suite of social media tools to manage their accounts across channels. Examples of these other types of tools include social media monitoring, social media management and social media advertising tools. Learn more about all types of social media management software on G2 Crowd to find other tools to help marketing teams.