The rise of social media has irrevocably changed how we plan our Friday nights as we can find groups, events, concerts and more that align with our interests like never before. Whether you need to promote an upcoming musical or an antique flea market, social media allows entities to connect with audiences on the products they use everyday. Next time you spearhead a pop-up restaurant or want to have an incredible grand opening for your first brick-and-mortar, try the these key tips for promoting events using social media advertising.
With over a billion users and an in-house ad platform, it’s simple to create and advertise your event on Facebook while also building a community around your business or organization. Facebook’s ad management platform, Facebook for Business, allows you to target individuals by location, demographic, interests and more. Want to invite young people interested in DIY who are within 25 miles of your crafting event? Facebook makes it possible. A key tip for using Facebook for events is to consistently advertise for upcoming events so your fans have ample time make room in their schedule. Also, remember to recap events by posting pictures or even video from the event. This provides your audience the opportunity to comment, like and share who you are and allows your reputation and name to reach others. Likewise, make sure the copy for your event is exciting and accurate so potential attendees have clear expectations of exactly how awesome your event will be.
Facebook Live is another option that will allow fans to take part in the fun in real time. Even with the slightest planning, streaming your event over Facebook Live can bring your event to life across thousand of audience screens.
Like Facebook, Twitter users can advertise for events with Twitter Ads, enabling advertisers to target users via choice information from political preference to whether they follow specific accounts. Want to stir interest about your new yoga studio opening? Targeting followers of a yoga clothing brand is a great place to start. Beyond advertising, a trending hashtag on Twitter means anyone can join the conversation. Host live giveaways at your event or project a live feed of tweets using your hashtag. Twitter is a great way to share event photos, post live updates and announce prize winners during your actual event. To make sure the hashtag is a success, select a witty hashtag well before the event start date. Be sure to use the hashtag in the days leading up to the event, and you can even pin a tweet that clearly indicates the event hashtag. Capitalize each word in the hashtag so that it is easily read, and don’t be afraid to use emojis. Hashtags allow remote audiences to chime in and provide a means for event goers to connect online. #BestEventEver!
Instagram functions pretty similarly to Twitter in that it is a premier platform to post pictures, introduce trending topics and allow audiences to interact directly with their favorite brand. As Instagram is owned by Facebook, it’s straightforward to manage ads through Facebook’s platform. Instagram offers another opportunity to rile up excitement with grabbing imagery. Try advertising your event by posting a countdown of one photo everyday in expectation of the event. Boost engagement by hosting a giveaway tied to the countdown and offer free tickets for a concert or a complimentary nutrition consultation from a gym trainer. With Instagram’s answer to Snapchat, Instagram Stories, you can also stream live content for your audience to enjoy.
For professional meetups and conferences, LinkedIn is a premier platform to connect with colleagues and industry leaders. With LinkedIn groups you can find individuals interested in relevant topics and engage in discussion. Furthermore, LinkedIn Marketing Solutions enables targeting by industry, company size and job title, making it simple to serve ads to relevant parties. Want to share the success of past seminars and generate interest for next year’s? Create an informative LinkedIn SlideShare that will leave your audience hungry for more.
The best tip for using social media to boost the success of your event is to use a combination of platforms and play to their strengths. Use Instagram and Twitter in conjunction to connect in real time with users who are attending your event, and utilize Facebook to create an event page that displays need-to-know information. Social media makes it easy to get the word out, and just a small budget can help amplify your efforts for a truly successful event.