New social media monitoring rankings: Brandwatch, Synthesio earn high marks

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Today G2 Crowd released the first-ever crowdsourced rankings of the best social media monitoring software. Reviews from more than 150 social media professionals helped determine the rankings.

The Grid℠, G2 Crowd’s software recommendation engine, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.

Radian6, part of the Salesforce Sales Cloud, (CRM), placed as a Leader due to its high market presence and customer satisfaction. High Performer Brandwatch earned the highest overall customer satisfaction score of 95; Synthesio was not far behind with a satisfaction score of 90. Fellow High Performers mention and Crimson Hexagon also earned high customer satisfaction scores.

What is social media monitoring? Social media monitoring helps marketing departments, organizations and individual users review and analyze activity on social media platforms. Social media monitoring users can track mentions of identified brands, respond to customer service inquiries, and evaluate sentiment monitoring. The social media monitoring tools on the market today offer in-depth analytics, dashboard creation, and sophisticated reporting.

Overall, reviewers reported an 77% rate of satisfaction with the social monitoring features of their platform; users were most satisfied with the tools’ social listening features (86% rate of satisfaction) and least satisfied with the sentiment scoring and influencer identification capabilities (71% rate of satisfaction for each).

Our Grid℠ report for social media monitoring has more in-depth information on each product and how it stacks up.