Free Online Survey Tools

Top 10 Free Online Survey Tools

As much as we all like to think we’re doing great things and there’s nothing the haters can say to stop us — people have differing, yet still important opinions. But these “haters” may be affecting your bottom line, especially if you own a business.

Sometimes the best way to get straight answers is to ask for them, and that’s where survey tools come in. Survey software allows users to create custom surveys, send them out to a select group of people and receive some kind of reporting on the answer. It can be as small as voting on a restaurant for an evening out with friends or as large as a customer satisfaction survey for an enterprise company to send to thousands of customers. The only limit is your imagination.

If you’re just starting your business, surveys can be an invaluable way to find out what you’re doing well and where you need to improve. The fact that there are a variety of free survey options is just icing on the cake. If you don’t want to spend a lot of cash, you can get a good amount of information that will help you build your business directly from your customers using a free online survey tool.

Top free online survey tools

  1. SurveyMonkey
  2. Qualtrics (free option)
  3. SurveyGizmo (free option)
  4. Google Forms
  5. Zoho Survey (free option)
  6. Typeform (free option)
  7. SurveyPlanet (free option)
  8. PollDaddy (free option)
  9. Responster (free option)
  10. Doodle

SurveyMonkey free online survey tools

SurveyMonkey is a browser-based survey platform that allows you to create customized surveys and send them out via a variety of channels. With the free version, you can send an unlimited number of surveys with up to 10 questions and receive up to 100 responses. You can also create quizzes with automatic scoring. At paid tiers you can fully customize and add branding to your surveys, as well as receive a variety of data analytics based off the responses.

  • Basic: free
  • Standard: $35/month
  • Advantage: $408 annually, $34/month
  • Premier: $1,188 annually, $99/month
Free features
  • Unlimited surveys
  • 10 questions per survey
  • 100 responses per survey
  • 24/7 customer support via email
  • One user with commenting only
  • Quizzes
  • Trended data and one filter only
  • 40 short survey templates

“SurveyMonkey has solved the problem of having to rely on paper surveys. Before SurveyMonkey, we would have to manually create all surveys and then print them out to hard copies. Distributing and collecting hard copy surveys can lead to a variety of issues — not to mention the increased cost of paper, ink and postage. Responding to hard copy surveys is also more of a hassle for the respondent because once they complete the survey, they have to get it back to us. This can lead to a lower response rate. When it comes to distributing surveys, the more easy and convenient it is for the respondent, the more likely that they are to respond. Being able to send and collect surveys electronically has increased our survey response rate by almost 100 percent.” — SurveyMonkey review from Chase C.

Qualtrics free online survey tools

Qualtrics is a research platform that allows businesses (especially enterprises) to gain insight into four key metrics: customer experience, employee experience, brand experience and product experience. The research core platform allows users to send surveys, and there is a free tier that allows for one active survey with 100 responses, 10 outgoing emails and 8 question types.

  • Free tier with limited features
  • Reach out to Qualtrics for information on pricing
Free features
  • One active survey
  • 100 responses
  • 10 outgoing emails
  • Eight question types
  • Unlimited questions
  • Summary reports and filtering
  • Survey logic and randomization
  • Online reporting
  • Doesn’t expire

SurveyGizmo free online survey tools

SurveyGizmo is an enterprise-level online survey tool that has a free tier available. The free version allows you to create three surveys with five pages, unlimited questions and 100 responses. Free surveys can contain checkbox, dropdown menu, long answer, radio button, rating and short-answer questions. You can also export data, receive one standard report and view your report online. You can only share the survey via link.

  • Basic: $25/month
  • Standard: $84/month
  • Market Research: $125/month
  • Full Access: $166/month
Free features
  • Three surveys
  • Unlimited questions
  • 100 responses per survey
  • Required questions
  • Access to 24/7 community forum
  • In-depth documentation
  • Export data
  • One standard report
  • Color, font and style customization
  • Ability to change logo alt text and footer text
  • Share via link

Google Forms
Google Forms free online survey tools

Google Forms is a standard component of Google Drive along with Docs, Sheets and Slides. As a completely free platform, all features of Google Forms are available to everyone. You can collaborate, choose templates and also build logic into your surveys. Responses can be collected in a Google Sheet, but the form itself with have a basic level of analytics on the “responses” tab. More analytics and export options can be added through free add-ons, including SurveyMonkey for Google Forms, Smartsheet Sync and Pictographr.

  • Free with Google Drive (also free)
Free features
  • Templates and other customization options
  • Basic survey logic
  • Variety of question types
  • Embedding of pictures and video
  • Responsive for desktop and mobile
  • Basic analytics and automatic export of responses to Google Sheets
  • Collaboration
  • Shared via email, link or embedded into social media or other websites

“We use Google Forms for our annual board elections. We are able to easily have our association members vote on candidates via email. It verifies who completes the form, and keeps track of responses. I also previously used Google Forms as a way for people to RSVP for an event. It is much better than other options I’ve tried!” — Google Forms review from Becca D.

Zoho Survey
Zoho Survey free online survey tools

Zoho Survey is an online survey creation tool with a free tier available. Users of the free version can create unlimited surveys with up to 15 questions and receive up to 150 responses. All templates are available to free users as well. Surveys can also be shared on social media, embedded or reached by QR code. Free users can also integrate their survey with Zoho Campaigns, GApps Marketplace, Facebook and MailChimp.

  • Free version: free
  • Standard version: $19/month billed annually or $24/month billed monthly
  • Premium version: $24/month billed annually or $29/month billed monthly
  • Enterprise version: $41/month billed annually or $49/month billed monthly
Free features
  • Unlimited surveys
  • Up to 15 questions per survey
  • Up to 150 responses per survey
  • Access to 50-plus templates
  • End page logic
  • Sharing surveys on social media
  • Embedded surveys
  • QR codes
  • Integrations with Zoho Campaigns, GApps Marketplace, Facebook and MailChimp

Typeform free online survey tools

Typeform is a platform that can create a variety of interactive features for websites and more. The survey function has a variety of templates including political polls, net promoter score surveys, customer satisfaction surveys, Facebook polls and brand awareness surveys. The free tier of the platform includes 100 responses per month, 10 fields per typeform, basic question types and answer piping.

  • Basic: free
  • Pro: $30/month
  • Pro+: $59/month
Free features
  • 100 responses per month
  • 10 fields per typeform
  • Basic question types
  • Metrics and reporting
  • Self-notifications for email
  • Answer piping
  • Data API
  • Embedding

“We have created forms to collect information from our sales team to then create product sample images form them. Prior to this, it was a lot of back and forth with individual sales team members as we got color information, equipment needed, logo info, make of company requesting the image, and more. What used to take us hours now comes to us in one quick form response.” — Typeform review from Rachel J.

SurveyPlanet free online survey tools

SurveyPlanet is an online survey platform that provides a variety of survey types. Of all the free surveys in this list, SurveyPlanet is one of the few that allows for unlimited surveys, questions and responses at the free tier. The free version also includes SSL security, anonymous data and responses, more than 90 pre-written surveys, a variety of methods to share your survey and basic in-app reports.

  • Free version: Free
  • Pro: $180/year or $20/month
Free features
  • Unlimited surveys
  • Unlimited questions
  • Unlimited responses
  • SSL security
  • Anonymous data and responses
  • 90-plus pre-written surveys
  • Basic survey themes
  • Availability in 20 languages
  • Opening and closing messages
  • Sharing on Facebook, Twitter, Google+ and more
  • Sharing via email
  • Embedding
  • Anonymous surveys
  • Basic in-app reports
  • Delete unwanted participants
  • Duplication of surveys

Polldaddy free online survey tools

Polldaddy allows users to create a variety of polls, quizzes and ratings. The free version provides unlimited surveys and answers, as well as a vanity URL. Surveys can utilize 19 types of questions and users can add images, video and content from YouTube, Flickr and more. Surveys can also include branding, WordPress integration and reporting and charts.

  • Polldaddy free: free
  • Polldaddy Pro: $200/year or $29/month
  • Polldaddy Corporate: $899/year or $99/month
Free features
  • Unlimited polls, surveys, quizzes, responses and votes
  • One user account
  • vanity URL
  • Drag-and-drop question editor
  • 19 types of questions
  • Add images, videos and content from YouTube, Flickr, Google Maps and more
  • 15 visual themes
  • Validate/require survey responses
  • Branding
  • Send surveys via link, email or post to social media
  • Embedded
  • QR codes
  • WordPress integration
  • Real-time results
  • Reporting and charts

Responster free online survey tools

Responster is a survey platform for on-site and mobile surveys. With its free tier, users can create unlimited surveys and receive unlimited responses. Users can also access its drag-and-drop survey builder and receive response analytics after the survey has been completed. According to Responster, it has already helped users collect more than one million responses to surveys.

  • Responster Free: free
  • Responster Plus: $19 per user/month
Free features
  • Unlimited surveys and responses
  • Drag-and-drop survey builder
  • Response analytics

Doodle free online survey tools

Doodle is a niche survey tool specifically for scheduling. Users can set up a Doodle with several potential times and/or dates for an event, and respondents can choose any or all of the dates that work for them. Users can also create simple polls where respondents mark things like dietary restrictions for a dinner. For free, users can create unlimited schedule polls and integrate with their calendars.

  • Free version: free
  • Private version: $39/year
  • Business version: $69/year
Free features
  • Schedule surveys
  • Integrate your calendar

For a busy business just starting out, data from real customers is invaluable. Surveys are a way to get firsthand information about how customers view your business quickly so you can pivot where needed. The fact that there are so many free survey platforms available means that you can get started right away, regardless of your resources. If you’ve used any of these platforms and loved or hated them, consider writing a review to help other users find a free online survey tool that’s right for them.

Use a free online survey tool?

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* Please note: Reviews have been edited for spelling and grammar.