The State of B2B Australia Tech in 2017

When you think of Australia, the first things that come to mind are likely the country’s iconic architecture, natural wonders (like the Great Barrier Reef) and the rich history of the Australian Aboriginal culture, which claims to be the oldest living culture on the planet. There’s a dichotomy between the country’s naturalistic, nomadic roots, and the modern cities and infrastructure that have evolved — but the balance between these worlds is a large part of what makes Australia’s unique and innovative business culture thrive.

The Australian government has a digital agenda. This agenda is giving entrepreneurs opportunities to scale in the tech space, but also encouraging non-tech companies to embrace evolving technologies. There is a big focus on digital innovation, especially in the small-business area. The government is aggressively pushing initiatives that might drive ways of ‘doing business’ with technology for smaller businesses.

The Australian national government is actively investing in startups and offering tax benefits, such as the Research and Development Tax Incentive. This incentive aims to encourage companies to conduct R&D that may not otherwise be conducted, and to better support small businesses.

Startup culture in Australia is in a high state of growth. Not only are entrepreneurs founding startups, they’re also building them into successful growth businesses. CBInsight’s 2016 Global Tech Exits Report ranked Australia No. 7 for tech exits, indicating that the country’s startups are thriving to the point of being worthy of acquisition. In the first half of 2017, Australian startups saw 71 private investments and acquisitions with deals totaling more than $564 million AUD ($432.3 million USD).

Australia also ranks No. 5 on the Global Entrepreneurship and Development Institute’s ‘Global Entrepreneurship Index.’ Such a high ranking indicates that Australian locals portray entrepreneurial attitudes while the country’s infrastructure (social, economic and technological) is sophisticated.

While the entire nation is being looked at as an evolving tech powerhouse, there are a handful of cities which are working to weave the startup culture into their identities. Sydney, Australia’s most populous city, is home to many of the aforementioned incubators. Sydney’s eastern location lends to overlap with workday timing on the U.S. west coast and many Asian capitals, making it convenient for connecting with other tech hubs and growing a global business. The New South Wales (NSW) government has developed an 11-story startup hub, providing $35 million AUD toward the development. “More than 40 percent of the nation’s startups are in NSW already, and with the addition of this hub and the White Bay precinct we want to see that figure grow,” NSW premier Gladys Berejiklian said.

Another example is Melbourne, which is committed to staying in the mix and working to attract entrepreneurs. Australia’s second-most populous city declared itself the ‘tech capital of Australia’ earlier this year after the city released a four-year Startup Action Plan. The plan aims to make Melbourne the premier destination for startups in Australia, with the intent to help businesses “start, grow and go global.” The city has put plans in place to create sustainable growth in the tech sector, open locations and provide infrastructure for innovation, provide programs which foster a collaborative culture and empower startup community members with the information resources they need to be successful.

While there is a lot working in the favor of entrepreneurs, there are still some areas where Australia is actively working to improve. A recent article commented that venture capital is “woefully low” in Australia. Australian investors are known to be risk averse, but while Australia’s VC industry is not as developed as those in other countries, there are VC firms making a concerted effort to develop their presence to deter businesses from leaving the country to seek financing elsewhere. There are dozens of incubators and startup accelerators across Australia which provide support, advice and funding for startups looking to make their home in the land down under. Australian VC firms raised a record $568 million AUD from superannuation funds and other institutions in 2016, according to the Australian Private Equity and Venture Capital Association.

Based on all of the above, we wanted to take a deeper look at the startups that are contributing to Australia’s stellar reputation and growth in the tech world. Below is a list of the top B2B Australian tech companies in 2017.

For each qualifying product, we created a profile to give a snapshot of what it is and what it does, and to give some insight into the company behind it. All the data comes from (and our nearly 300,000 B2B software and services reviews), or from publicly available sources such as LinkedIn and Crunchbase. These 25 Australian B2B companies are represented by 6,709 verified reviews from real users across a variety of categories, from Recruitment Marketing to Digital Asset Management to Vector Graphics.

Before we share more about the companies listed above, all of which are playing a major role in Australia’s bustling tech environment, we want to share a little more context about the current state of the B2B tech scene in Australia.

Australia’s Internet Connectivity Issues

Many Aussies are quick to boast that Wi-Fi was created in Australia. Despite the claims, this isn’t exactly true. In the mid-90s, the Commonwealth Scientific and Industrial Research Organisation (CSIRO) of Australia invented a chip that improved Wi-Fi signal quality greatly. It’s important to note that many of the key technologies that make wireless internet possible already existed prior to this point, but CSIRO maintains that chip is what made the wide adoption of wireless internet possible.

This is somewhat ironic, as Australia’s internet currently ranks No. 50 in the world for average speed according to Akamai’s ‘State of the Internet’ report. The average connection speed in Australia is 9.6 Mbps, with almost 25 percent of the country’s population receiving speeds less than 4 Mbps. The global average connection speed is 6.3 Mbps, but the leader, South Korea, averages speeds of 26.3 Mbps. In the U.S., 30 states average speeds above 15 Mbps. Knowing how frustrating slow internet can be, Australia’s achievements in the B2B tech space may be that much more laudable.

The National Broadband Network is a state-run project geared toward improving the country’s telecom infrastructure which plans to provide fast-access broadband internet to eight million homes and businesses by 2020. The wholesale network promises increased internet speeds and access to those who may not have had access in the past. However, the program has also faced protests for its high user- and usage-based fees. So this may solve some speed issues for companies, but startups could incur hefty fees to access to high speeds they’d desire.

A fun fact: In 2014, Telestra rolled out Wi-Fi in public parks, beaches and public areas by converting old phone booths –which could have easily become relics of pre-cellphone days relegated to stories for our grandchildren – into hotspots.

Gender Diversity in Australian Tech

2017 was a big year for gender equality in the US tech space. More women than ever before felt supported and empowered enough to step up and accuse alleged harassers, and tech companies from Silicon Valley and beyond answered the call to address issues of sexual harassment, pay and role equality, and provide safe, positive and productive work culture for employees of all genders.

Likewise, Australia faces many of the same challenges that have been publicized in the U.S. when it comes to the issue of gender equality. According to the Australian Bureau of Statistics, approximately 30 percent of all technology roles are filled by people who identify as female. Australia also has a wage gap of 24 percent.

Resources for women in tech in Australia:

  • Women in Digital: Women in Digital began as a mentoring program that would connect high potential talent with women at the height of their careers looking to support the next generation of digital leaders. The organization has now expanded internationally and includes Monthly Meet Ups and training around the world and a thriving online community, and is an active player in the talent identification market to connect its members with career opportunities that keep pace with their potential and ambition.
  • DCC Jobs: DCC Jobs is empowering women and fast-tracking gender equality. DCC is a job search tool which pre-screens employers on paid parental leave, pay equity, flexible working and many other issues which may be of importance to women. 
  • Inspiring Rare Birds: Inspiring Rare Birds is a Sydney-based organization that serves a global movement of women entrepreneurs to grow and scale their businesses. 
  • Male Champions of Change: The Male Champions of Change (MCC) aim to achieve a significant and sustainable increase in the representation of women in leadership in Australia. 
  • Women’s Leadership Institute Australia: The Women’s Leadership Institute Australia exists to catalyze and inspire innovative partnerships, action and system-changing solutions to achieve gender-balanced representation in Australia.
  • Women in Technology Australia: The Women in Technology series was created to address the industry’s gender diversity issues by helping people and organizations connect, learn and take action.

Now that you’ve had the opportunity to learn more about the state of Australia’s B2B tech scene, take a look at some of the Aussie software companies that are leading the way. As mentioned above, products are ranked in order of overall user satisfaction. User satisfaction is determined by reviews and ratings from G2 Crowd users, who have all been verified to be real users of the software products.

Note: Only software vendors on G2 Crowd with headquarters currently in Australia are included in graph.

canva1. Canva
Product: Canva
Category: Other Design
City: Surry Hills
Founded: 2014
Employees: 303

Canva is a super straightforward graphic design tool, which helps even non-designers create beautiful images. From blog graphics, to presentations to flyers, Canva’s drag-and-drop interface and pre-made templates make design accessible. With more than 500 reviews, Canva is one of the most-highly reviewed software products from Australia on G2 Crowd, and it boasts the highest overall user satisfaction of any Australian product.

Total Reviews: 659
Categories: Other Design
Average Company Size: 62% of reviewers work for a small business (50 employees or fewer).
Glassdoor Employee Rating: 4.9 out of 5 stars from 28 employees

View all Canva job openings on LinkedIn

atlassian2. Atlassian
Product: JIRA, Trello, JIRA Service Desk, Confluence, BitBucket, SourceTree, HipChat
City: Sydney
Founded: 2002
Employees: 2,512

On the rest of the list, you’ll see individual products listed. However, with Atlassian we’ve combined all of its products into one mega-listing. Atlassian was the most-represented vendor on the list with six individual products. The company has been around since 2002 and is a leading provider of collaboration, development and issue tracking software for teams. One of the most-recognized names in the Australia tech scene, Atlassian has snatched up nine other companies since it was founded, making its offerings robust and diverse.

atlassian-awardTotal Vendor Reviews: 5,053

Average Star Rating: 3.9 Stars out of 5

Vendor listing on G2 Crowd.

IPO Share Price: $21
Money Raised at IPO: $462,000,000
IPO Date: December 10, 2015

Total Funding: $210,000,000
Funding Rounds: 2
Number of Investors: 4

Mission Statement: “It’s our mission to unleash the potential in every team, and we know that teams perform best when they are diverse and every team member feels that they belong. It’s the unique contributions of all Atlassians that drive our success, and we’re committed to building a culture where everyone can thrive and find meaning in their work. To that end, we are committed to providing an environment free of discrimination for everyone.”

Glassdoor Employee Rating: 3.9 out of 5 stars from 248 reviews

View all Atlassian job openings on LinkedIn

deputy3. Deputy
Product: Deputy
Category: Time Tracking
City: Surry Hills
Founded: 2008
Employees: 148

Deputy is a workforce management tool. Employers can use the tool to create employee schedules, track time spent on specific tasks, manage attendance and improve employee engagement.

Total Reviews: 105
Categories: Time Tracking, Workforce Management
Average Company Size: Ninety-two percent of reviewers work for a small business with fewer than 50 employees.
Total Funding: $25,000,000
Funding Rounds: 1
Number of Investors: 1

Series A in January 2017: $25,000,000 from OpenView

Mission Statement: “Help improve the lives of employers and employees, using technology to transform operations and help businesses thrive.”

skyciv4. SkyCiv Structural 3D
Product: SkyCiv Structural 3D
Category: Civil Engineering Design
City: Ultimo
Founded: 2015
Employees: 6

SkyCiv is a cloud-based product that provides engineers powerful and easy-to-use structural analysis and design software. Users appreciate that the tool is simple and straightforward, but also always evolving thanks to frequent developments and updates from the team.

Total Reviews: 10
Categories: Civil Engineering Design
Average Company Size: 60% of reviewers work for a small business (50 employees or fewer).
No funding information available for SkyCiv Structural 3D.
Mission Statement: “We have a simple philosophy – provide users with powerful yet easy-to-use online structural analysis software.”

intelligencebank5. IntelligenceBank
Product: IntelligenceBank DAM
Category: Digital Asset Management
City: Southbank
Founded: 2009
Employees: 32

IntelligenceBank DAM is a digital asset management tool that enables companies to store, manage, share and distribute company assets. The product was named a High Performer in G2 Crowd’s Fall 2017 Digital Asset Management Grid® Report.

intelligencebank-awardTotal Reviews: 67
Categories: Digital Asset Management
Average Company Size: 57% of reviewers work for a small business (50 employees or fewer).
Total Funding: $2,000,000
Funding Rounds: 1
Number of Investors: n/a

Seed Funding Round in November 2013: $2,000,000 from undisclosed investor.

intelligencebank-quote“We are delighted to be included in this overview of leading tech companies in Australia. Headquartered in Melbourne, Australia with offices in Canada and San Diego, IntelligenceBank is committed to continuous innovation in the martech space, helping marketing departments put better processes around their digital content.”
Dominic Gluchowski, Marketing, Data & E-Commerce Director at IntelligenceBank

sublime-text6. Sublime Text
Product: Sublime Text
Category: Text Editor
City: Sydney
Founded: 2007
Employees: n/a

Sublime Text is a text editor, most commonly used by programmers and developers. The tool is available for Mac, Windows and Linux. It has received more than 400 reviews on G2 Crowd and was featured as a Leader in the Winter 2017 Text Editor Grid® Report.

sublime-text-awardTotal Reviews: 403
Categories: Text Editor
Average Company Size: 46% of reviewers work for a small business (50 employees or fewer).
There is no financial information available for Sublime Text.

qwilr7. Qwilr
Product: Qwilr
Category: Proposal
City: Sydney
Founded: 2014
Employees: 13

Qwilr (pronounced Quill-er) is a proposal and document generation tool most commonly used by sales and marketing teams. You can save time with Qwilr by replacing your sales documents with interactive and mobile-friendly webpages that plug into your systems. The product has more 200 reviews on G2 Crowd and was awarded a High Performer badge in the Summer 2017 Proposal Grid® Report.

Total Reviews: 208
Categories: Proposal
Average Company Size: 87% of Qwilr reviewers work for a small business (50 employees or fewer).
Total Funding: $1,625,200
Funding Rounds: 3
Number of Investors: 6
Mission Statement: “Our work has a singular focus: to make it easier for individuals and businesses to create beautiful web docs with Qwilr.”

time-doctor8. Time Doctor
Product: Time Doctor
Category: Time Tracking
City: Sydney
Founded: 2010
Employees: 27

As you may be able to glean from the name, Time Doctor is a time tracking tool, specifically for remote workers and teams. As remote work becomes more and more prevalent, the company aims to make teams more productive no matter where they are in the world.

Total Reviews: 89
Categories: Time Tracking
Average Company Size: 91% of reviewers work for a small business (50 employees or fewer).
Mission Statement: “Our goal: To help individuals and organizations to be more productive, to help stop people wasting their life on distractions and instead finish what is important to them.”

Glassdoor Employee Rating: 5 out of 5 stars from 2 reviews.

time-doctor-quote“It is a great honor to be one of the most top rated software on G2 Crowd. We are striving hard to make Time Doctor the best time tracking software available out there so we can enable people to work productively anywhere and anytime they want.”
Carlo Borja, Head of Online Marketing for Time Doctor

enboarder9. Enboarder
Product: Enboarder
Category: Onboarding
City: Sydney
Founded: 2015
Employees: 20

Enboarder is a technology company that helps employers create engaging onboarding experiences for their new employees. The tool is simple and non-technical, empowering managers from any department to create their own training and onboarding programs.

Total Reviews: 15
Categories: Onboarding
Average Company Size: 59% of reviewers work for a mid-market company (51-1,000 employees).
Mission Statement: “We’re looking at the big picture when it comes to onboarding and engagement. “

Glassdoor Employee Rating: 5 out of 5 stars from one review.

enboarder-quote“We are excited to see that customers are valuing employee experience in the onboarding journey. We will keep working to empower HR teams and hiring managers around the world to improve their culture one new hire at a time.”
Brent Person, founder and CEO of Enboarder

rotem10. Culture Amp
Product: Culture Amp
Category: Employee Engagement
City: Melbourne
Founded: 2011
Employees: 177

Culture Amp is an employee engagement tool. The team at Culture Amp recognizes the importance of fostering company culture, and they’ve created a product that gives companies insights into what their employees are thinking and feeling. It was awarded a High Performer badge in G2 Crowd’s Fall 2017 Employee Engagement Grid® Report.

culture-amp-awardTotal Reviews: 54
Categories: Employee Engagement
Average Company Size: 61% of reviewers work for a mid-market company (51-1,000 employees).
Total Funding: $36,300,000
Funding Rounds: 3
Number of Investors: 10

Series C in June 2017: $20,000,000 from Sapphire Ventures
Series B in March 2016: $10,000,000 from Index Ventures
Series A in March 2016: $6,300,000 from Felicis Ventures

Mission Statement: “At Culture Amp we are focused on building a new type of company—a company that truly puts culture first. It is this focus that allows our people to deliver on our promise of a platform that powers culture-focused companies everywhere.”

Glassdoor Employee Rating: 5 out of 5 stars from 13 reviews.

View All Culture Amp job openings on LinkedIn.

gameffective11. Cascade Strategy
Product: Cascade Strategy
Category: Project Management
City: Sydney
Founded: 2012
Employees: 24

Cascade Strategy is a project management solution that lets teams manage a project from strategy through execution. The tool is built to help you create your plan, engage your people and track results. Cascade Strategy was awarded a High Performer badge in G2 Crowd’s Fall 2017 Project Management Grid® Report.

cascade-strategy-awardTotal Reviews: 19
Categories: Project Management
Average Company Size: 45% of reviewers work for a small business (50 employees or fewer).
Glassdoor Employee Rating: 5 out of 5 stars from one review.
cascade-strategy-quote“We created Cascade to bring new life to the tired world of overpriced, outdated Enterprise Software. A huge part of that commitment involves listening to user feedback and constantly evolving the product accordingly. G2Crowd is a great way for us to get direct feedback on the product, and we’re delighted to have been recognized as one of Australia’s leading providers of B2B solutions.”
Tom Wright, CEO & Co-founder at Cascade Strategy

avaza12. Avaza
Product: Avaza
Category: Professional Services Automation
Founded: 2014
Employees: 13

Avaza is a professional services automation (PSA) product and was awarded a High Performer badge in G2 Crowd’s Fall 2017 PSA Grid® Report. The product offers a wide range of front-to-back PSA features including project management, time tracking, expense management and invoicing.

avaza-awardTotal Reviews: 47
Categories: Professional Services Automation
Average Company Size: 98% of reviewers work for a small business company (50 employees or fewer).
Mission Statement: “Avaza is a fast-growing Australian startup on a mission to transform & streamline the operations of small to medium size businesses, particularly professional services companies.”

Glassdoor Employee Rating: 1 out of 5 stars from one review.

avaza-quote“We’re happy to be recognised among notable Australian startups. Avaza, while originally conceived in Australia, has grown into a truly global operation with a geographically diverse team. Starting in a multicultural, smaller market like Australia encouraged us to quickly adapt to welcome a global customer base. Avaza is now used in 150+ countries.”
Tim Kremer, Co-founder at Avaza

q-software-research13. Displayr
Product: Q Research Software
Category: Predictive Analytics
City: Glebe
Founded: 2003
Employees: 74

Q Research Software is a predictive analytics tool, most often used by market researchers. It allows users to analyze data and create reports, which can then be exported. The product received a High Performer badge in the Winter 2018 Predictive Analytics Grid® Report.

q-research-awardTotal Reviews: 16
Categories: Predictive Analytics
Average Company Size: 63% of reviewers work for a small business company (50 employees or fewer).
Mission Statement: “Take the pain out of working with data by creating tools that make it fast and easy to find the story in it.”

Glassdoor Employee Rating: 5 out of 5 stars from one review.

displayr-quote“Everything we do is about helping our users, market researchers, quickly find stories in their data. We do this by developing software that uses automation and smart systems to make what was once painful and time consuming fast and efficient – and to us, that is what tech is about.”
Matilda Sarah, head of growth at Displayr

apps14. Spinify
Product: Spinify
Category: Sales Performance Management
City: Philip
Founded: 2016
Employees: 11

Gamification is the name of the, well, game, at Spinify. Its engaging leaderboards pump sales data to any screen, empowering sales managers to motivate their teams and encourage the highest level of performance. Spinify was named a High Performer in G2 Crowd’s Fall 2017 Sales Performance Management Grid® Report.

spinify-awardTotal Reviews: 20
Categories: Sales Performance Management
Average Company Size: 60% of reviewers work for a small business company (50 or fewer employees).
Mission Statement: “We push people to perform better, reward them when they do and support them when they need it.”
spinify-quote“The real measure of success is customer satisfaction and their willingness to recommend a product to other potential clients. It is gratifying to be rated highly by customers and recognised by G2 Crowd as a leader in the Australian Tech Community.”
Matt Bullock, CEO at Spinify

nice-israel15. Knackmap
Product: Knackmap
Category: Social Media Management
City: Adelaide
Founded: 2015
Employees: 5

Knackmap is a complete social media solution, with planning, publishing, monitoring, advertising and reporting all in a single tool. The product was awarded a High Performer badge in G2 Crowd’s Winter 2018 Social Media Management Grid® Report.

q-research-awardTotal Reviews: 11
Categories: Social Media Management
Average Company Size: 100% of reviewers work for a small-business company (50 or fewer employees).
Other Products: PlanGram, HouseQ
No work culture information available for Knackmap.
knackmap-quote“Australia’s tech innovation scene is home to many creative minds and talent. At Knackmap, we’re happy to be part of this flourishing scene with our range of products and managed services. Above and beyond this, we are so happy to be able to provide our products (Knackmap and HouseQ) to customers from all over the world – from Australia, USA, Europe and Asia! With some wonderful reviews on G2 Crowd and a team with eagerness to continue to improve our customers positive experience with us, we are humbled to be included in this report.”
Josh White, founder of Knackmap

yellowfin-israel16. Yellowfin BI
Product: Yellowfin BI
Category: Business Intelligence Platforms
City: Melbourne
Founded: 2003
Employees: 101

Business data can be sort of an enigma. You know it’s there, but don’t know how to access it. That’s where tools like Yellowfin BI can come in. The tool is meant for technical and non-technical users alike to help dig into and visualize a company’s data. Yellowfin BI was named a High Performer in G2 Crowd’s Winter 2018 Business Intelligence Platforms Grid® Report.

q-research-awardTotal Reviews: 21
Categories: Business Intelligence Platforms
Average Company Size: 57% of reviewers work for a small business (50 employees or fewer).
Mission Statement: “We love data. We live for developing the world’s best BI and analytics platform that helps our clients increase their business performance. We connect people and their data.”

Glassdoor Employee Rating: 4.6 out of 5 stars from 19 reviews.

View all Yellowfin BI job openings on LinkedIn

yellowfin-quote“We’re a global Business Intelligence (BI) and analytics company with 25,000 customers and three million users across 75 countries, yet Yellowfin also remains within a small and elite group of Australian software companies to have global operations while remaining headquartered and developed entirely in Australia. We’re proud of acknowledgements such as G2 Crowd’s Top Rated Software for Australia, and similarly our inclusion on the past four consecutive Gartner Magic Quadrants, the Forrester Wave, and being ranked consistently as a leader in key categories of the BI Survey from BARC. We believe this recognition is because most BI companies can tell customers what happened. Yellowfin tells them why it happened.”
Tom Campbell, Global Marketing Operations Manager at Yellowfin

practice-ignition-israel17. Practice Ignition
Product: Practice Ignition
Category: Proposal
City: Chippendale
Founded: 2011
Employees: 31

Practice Ignition is another Aussie company making its mark in the proposal space. Aside from facilitating the proposal process, Practice Ignition also has features for contracting and payments.

Total Reviews: 13
Categories: Proposal
Average Company Size: 86% of reviewers work for a small business (50 employees or fewer).
Total Funding: $8,497,000
Funding Rounds: 5
Number of Investors: 14

Series A in May 2017: $5,000,000 from Equity Venture Partners
Seed funding in December 2015: $1,500,000
Seed funding in December 2014:
Angel Round in February 2014: $650,000
Venture Round in February 2014: $110,000

practice-ignition-quote“Practice Ignition was built to help improve the relationship between the service professionals and their clients, and we’re really excited to see the accelerated growth of both users and payments revenue in 2017. We’ve doubled our customer base and now processing over $100 million in client fees, which is incredible. I remember when it was just my accounting firm, Interactive accounting, using Practice Ignition and were dreaming about what would happen at 100 customers, 200 customers and so on. It’s exciting to see the platform now service 1,000’s of professional service firms around the world. Our 2018 year will see the company double in size again, with a range of new enhancements and partnerships that will continue to help our customers improve the relationship with their clients. We’d like to thank G2 Crowd for the acknowledgement and including us in their top 25 list this year.”
Guy Pearson, founder and CEO of Practice Ignition

moodle18. Moodle
Product: Moodle
Category: Learning Management Systems
City: West Perth
Founded: 2002
Employees: 96

Moodle is an open-source learning management system. Educators can use the software to develop courses and assessments. The company may be Australia-based, but it is bringing its education tools to countries across the globe. Moodle was awarded a Leader badge in the Winter 2018 LMS Grid® Report.

culture-amp-awardTotal Reviews: 111
Categories: Learning Management Systems
Average Company Size: 44% of reviewers work for a mid-market company (51-1,000 employees).
Total Funding: $6,000,000
Funding Rounds: 1
Number of Investors: n/a

Venture Round in September 2017: $6,000,000

Mission Statement: “Empowering educators to improve our world.”

Glassdoor Employee Rating: 5 out of 5 stars from five reviews.

View all Moodle job openings on LinkedIn

onesaas19. OneSaas
Product: OneSaas
Category: Cloud Data Integration
City: North Sydney
Founded: 2008
Employees: 13

OneSaaS connects a business’ data across all of the solutions across the business — from CRM, to email marketing, to billing, and everything in between. OneSaaS offers integrations to get your apps talking to one another, and it partners with a number of other vendors.

Total Reviews: 17
Categories: Cloud Data Integration
Average Company Size: 94% of reviewers work for a small business (50 employees or fewer).
Mission Statement: “When your business apps get along, everyone’s happy.”

Category: Freelance Platforms
City: Sydney
Founded: 2009 is a platform to connect freelancers with people who need jobs to be completed. The site connects freelancers to companies in a wide range of industries, from the expected (graphic design and writing) to the surprising (astrophysics and manufacturing).

Total Reviews: 24
Categories: Freelance Platforms
Average Company Size: 43% of reviewers work for a small business (50 employees or fewer).
No work culture information available for

calumo21. CALUMO
Product: CALUMO
Category: Corporate Performance Management
City: Sydney
Founded: 1996
Employees: 22

CALUMO is a corporate performance management tool that helps companies’ accounting teams plan, forecast and report on budget. Founded by CPAs and accountants, the tool was awarded a High Performer badge in G2 Crowd’s Winter 2018 Corporate Performance Management Grid® Report.

calumo-awardTotal Reviews: 12
Categories: Corporate Performance Management
Average Company Size: 62% of reviewers work for an enterprise-level company (1,001+ employees).
Mission Statement: “CALUMO empowers and unifies teams, allowing them to collaborate and achieve optimum performance.”

davinci-resolve22. DaVinci Resolve
Product: DaVinci Resolve
Category: Video Editing
City: Port Melbourne
Founded: 2002

DaVinci Resolve takes video editing to the next level by incorporating color correction into the editing platform. The flexible post-production system works with multiple file formats and media types, plus it runs on Windows, Mac and Linux. The product was awarded a High Performer badge in G2 Crowd’s Winter 2016 Video Editing Grid® Report.

Total Reviews: 37
Categories: Video Editing
Average Company Size: 70% of reviewers work for a small business (50 employees or fewer).
Mission Statement: “Blackmagic Design is dedicated to allowing the highest quality video to be affordable to everyone, so the post production and television industry can become a truly creative industry.”

elcom-platform23. Elcom Platform
Product: Elcom Platform
Category: WCM
City: Eveleigh
Founded: 1996
Employees: 283

Elcom is a content management system. The CMS emphasizes digital transformation, helping a business evolve the way they store, modify, manage and share its files. The product received a High Performer badge in G2 Crowd’s Fall 2017 Web Content Management Grid® Report.

spinify-awardTotal Reviews: 15
Categories: Web Content Management
Average Company Size: 53% of reviewers work for a mid-market company (51-1,000 employees).
Mission Statement: “We are a team of developers, designers, and pioneers in content management and digital workplaces. We are dedicated to delivering the best solutions for our clients.”

View all Elcom job openings on LinkedIn

builtwith24. BuiltWith
Product: BuiltWith
Category: Lead Mining
City: Manly
Founded: 2007
Employees: 3

BuiltWith helps any user find what other websites are built with. The tool can be used to build lists of websites using specific technologies. It can be used to generate leads and to identify market segments that may be a good fit for your business.

Total Reviews: 22
Categories: Lead Mining
Average Company Size: 50% of reviewers work for a mid-market company (51-1,000 employees).
Mission Statement: “Founded in 2007, BuiltWith® is a website profiler, lead generation, competitive analysis and business intelligence tool providing technology adoption, ecommerce data and usage analytics for the internet.”

vision625. Vision6
Product: Vision6
Category: Email Marketing
City: Fortitude Valley
Founded: 2001
Employees: 46

Last but not least in our top 25 is Vision6, an email marketing product with a drag-and-drop interface. Vision6 emphasizes attractive design and targeting via automation.

Total Reviews: 11
Categories: Email Marketing
Average Company Size: 73% of reviewers work for a small business (50 employees or fewer).
Glassdoor Employee Rating: 4 out of 5 stars from 1 review.


Australia’s B2B tech scene is booming, and we didn’t want to just limit it to the top 25! Here’s a quick rundown of other Australian software companies with their total funding to date.




3Floorsup Fixd 2013 n/a
Abtrac Abtrac Time Management & Invoicing Software 1990 n/a
Acrual Acrual n/a n/a
Acuvent Acuvent 2006 n/a
Alkhemy Services Alkhemy n/a n/a
AMZInsight AMZInsight 2014 n/a
ansarada ansarada Virtual Data Room 2005 n/a
AppsForOps AppsForOps 2015 n/a
Arinex Technology eOrganiser n/a n/a
Arxxus Technology Partners Arxxus 2009 n/a
Aurora Bits FlyView For SharePoint 2013 n/a
Automaton Admation 2001 n/a
Award Force Award Force 2013 $1,100,000
BackupAssist BackupAssist 2001 n/a
Bilytica PeopleQlik, CloudPital 2009 n/a
Blaze Software HR Partner 1997 n/a
Blix Blix Traffic 2015 n/a
Burst SMS Burst SMS 2007 n/a
CaseFlow CaseFlow Acument 2008 n/a
Cinergix Creately 2007 n/a
Datalicious SuperTag, OptimaHub SingleView, OptimaHub Media Attribution 2007 n/a
Delacon Delacon 1996 n/a
Diginomy Pty Ltd Twitonomy 2012 n/a
Dubber Dubber 2011 IPO
Ento Ento 2009 A$1,200,000
Envato Envato Studio, Envato Tuts+, CodeCanyon, Envato API, iWash 2006 n/a
EventsAIR EventsAIR 1995 n/a
eWAY iFrame 1998 Acquired (Global Payments)
Excel4apps GL Wand, Reports Wand, Budget Wand, Journal Wand 2005 n/a
Ezypay Exypay, iconnect360 1996 n/a
Floktu Floktu 2010 n/a n/a n/a
Funnelback Funnelback 2000 n/a
GIMP GIMP n/a n/a
Hike Hike 2014 n/a
InProd Solutions InProd n/a n/a
Intuitive Security Systems Pty Ltd Intuitive Password 2013 n/a
IRD Group Connector, InsightGuru, Prospector 2002 n/a
JobAdder JobAdder 2007 $8,000,000
LeadChat LeadChat 2013 n/a
Little Hero Hosting Little Hero Hosting 2007 n/a
Macropod Software BugHero 2011 $1,530,611
ManageFlitter ManageFlitter 2010 n/a
Mie Software Summit Event Manager 1995 n/a
MyGuestlist MyGuestlist 2007 n/a
Nuix Nuix eDiscovery Workstation 2000 n/a
Objective Corp Objective ECM 1987 n/a
Octopus Deploy Octopus Deploy 2011 $2,000,000 paygle 2012 n/a
Performio Performio 2006 n/a
Piction Piction 2015 n/a
Plus23 Plus23 2013 n/a
Pronto Software Pronto Xi 2016 n/a
Proposal ID Proposal ID 2011 n/a
Radix Software fileplan, OfficeMaps 2005 n/a
Ryarc Ryarc 2003 n/a
Search Party Search Party 2010 IPO
SecurePay SecurePay 1999 Acquired (Australia Post)
Seertech Solutions iLearningPLUS 2002 n/a
Simplify LMS Simplify LMS 2015 n/a
Skillshare Skillshare 2010 $22,750,168
Smartbill Smartbill 2015 n/a
Soprano Design Soprano GAMMA 1994 n/a
Squiz Squiz Matrix 1998 n/a
Stardevelop Live Help Messenger 2003 n/a
Ubitix Ubitix 2011 Acquired (Blackberry)
Userback Userback 2014 n/a 2014 n/a
Vero Vero 2012 $4,025,000
Volkside Naview, Wirify 2009 n/a
Workforce Guardian Workforce Guardian 2006 n/a

For any questions about the methodology or data included in this piece, or to request that your Australian B2B tech company be added, please reach out to Editorial Team Lead Jakub Rudnik at

The State of the Netherlands B2B Tech