b2b-canada-tech

The State of B2B Canada Tech in 2017

Our neighbors to the north have gifted the earth wonderful things like curling and poutine. Their people are some of our biggest heroes; from Drake and Bieber to Celine Dion and Alex Trebek, Canadians are diverse and influential.

In addition to these aforementioned gems, this nation of wonders has a thriving tech scene. And it’s been flourishing for some time. Companies such as Cognos and Intuit are staples in today’s B2B technology scene.

Following the steps of their corporate predecessors, startups such as Shopify and Hootsuite have quickly become the top-rated products in their particular categories (E-Commerce Platforms and Social Media Management, respectively).

Companies such as these ($1 billion startups) are referred to as “Unicorns” in the U.S. But in Canada, these successful startups are colloquially referred to as “Narwhals.” But you don’t need a billion-dollar valuation to disrupt a market.

Canada is one of the largest hubs for tech startups in the world. It’s ranked fifth globally with 1,526 startups, according to Startup Ranking. The nation has established itself as an industry leader, and signs point to the country maintaining that status for the foreseeable future.

Some people attribute much of the country’s success to efforts from the Canadian government. There are a number of federal programs geared specifically toward supporting startups and other innovative small businesses.

This year, the Canadian government pledged $100 million to development of artificial intelligence (AI) technology. They’ve also streamlined their immigration process for highly skilled workers through programs like the Global Skills Strategy (GSS).

It’s no surprise Canada has seen success in the technology industry. As the country continues to produce top-tier products, Canadian innovators will continue competing with the U.S., as well as other hubs like Germany and Australia.

Note: Only software vendors on G2 Crowd with headquarters currently in Canada are included in graph.

With Canada emerging as a tech hub, we have pulled together a state of the Canadian B2B tech scene that includes all of the top-rated products on G2 Crowd which have parent companies headquartered in Canada. Our list is ranked by user satisfaction of a company’s top-rated product. To qualify, a product was required to have at least 10 verified real-user reviews.

For each qualifying product, we created a company profile to recognize what that company is and does, as well as give a little insight into its history. The data relies on G2 Crowd’s nearly 300,000 B2B software and services reviews, or from publicly made available data sources such as LinkedIn or each vendor’s website. The report features 25 B2B Canadian software companies which are represented with more than 4,700 verified user reviews across categories from Demand Side Platforms (DSP) to Event Management Platforms to Content Marketing. Let’s take a look at the major players in Canada’s tech scene, shall we?



shopify1. Shopify
Product: Shopify
Category: E-Commerce Platforms
City: Ottawa
Founded: 2006
Employees: 2,602

With an impressive 1,432 reviews on G2 Crowd, Shopify is both a leader in the e-commerce platform and a leader within our Canadian-based products. This tool is designed for small and medium-sized businesses to set up their online store. Brands such as Tesla, Budweiser and Red Bull utilize Shopify.

Total Reviews: 1,432
Categories: E-Commerce Platforms
Average Company Size: 76% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Shopify reviewers rated the tool’s performance and reliability (89%) and payment processing (89%) as its two top-rated features.
Stock Symbol: SHOP
Valuation at IPO: $1.270,000,000
Money Raised at IPO: $131,000,000 in May 2015

Total Funding: $253,250,000
Number of Funding Rounds: 1=6
Number of Investors: 7 (Felicia Ventures, Insight Venture Partners, OMERS Ventures, FirstMark, Bessemer Venture Partners, Georgian Partners, FirstMark)

Number of Investments: 3
Number of Acquisitions: 6

Mission Statement: “Make Commerce Better For Everyone”

Glassdoor Employee Rating: 4.3 out of 5 stars – based on 221 review

View all Shopify job openings on LinkedIn


picatic2. Picatic
Product: Picatic
Category: Event Registration & Ticketing
City: Vancouver
Founded: 2012
Employees: 8

Picatic is an event registration and ticketing platform and was ranked a High Performer in its category on G2 Crowd for Spring 2017. This tool makes it easy for users to create an event, manage registrations and sell tickets.

Total Reviews: 156
Categories: Event Registration & Ticketing
Average Company Size: 80% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Picatic reviewers rated the tool’s event creation (92%) and event website creation (91%) as its two top-rated features.
Total Funding: CA$750,000
Funding Rounds: 2
Number of Investors: 6 (Cross Pacific Capital Partners, HIGHLINEvc, BDC Venture Capital, Marco Gilverti, Jay Weintraub, Marcus Daniels)
Mission Statement: “Organizers can use the software to design, setup, manage, and promote their events. The platform also provides organizers with a powerful API to develop custom ticketing experiences and add ticketing to any app or website.”

Glassdoor Employee Rating: n/a

View all Picatic job openings on LinkedIn


stackadapt3. StackAdapt
Product: StackAdapt
Category: Demand Side Platform (DSP)
City: Toronto
Founded: 2013
Employees: 61

StackAdapt is a demand side platform (DSP) that helps businesses accelerate customer acquisition by reaching relevant audiences through native, display, and video advertising. The folks at StackAdapt are focused on improving customer engagement through the platform.

Total Reviews: 15
Categories: Demand Side Platform (DSP)
Average Company Size: 52% of reviewers work for a mid-market company (50-1,000 employees).
Highest-Rated Features: StackAdapt reviewers rated the tool’s geo-targeting (96%) and performance and reliability (95%) as its two top-rated features.
Total Funding: $1,611,642
Funding Rounds: 2
Number of Investors: 3 (Plaza Ventures, MaRS Investment Accelerator, Slaight Communications)
Mission Statement: “We believe that demanding more levers to pull is no longer solving marketers’ challenges. In other words, adding complexity is not the answer. Instead, we believe the future of technology lays in automation and the convergence of machine and human intelligence.”

Glassdoor Employee Rating: 4.1 out of 5 stars – based on 36 review

View all StackAdapt job openings on LinkedIn

stackadapt-quote“The recognition that we’re most proud of is ranking #1 in performance and customer satisfaction by G2 Crowd in the DSP category for the fourth season in a row. As a customer-centric and performance-oriented company, nothing makes us happier than serving our users with the best technology and customer service in the industry. We’ll increase our investments in our machine learning, data-intelligence technologies, as well as, our proprietary 1st-party audience data in 2018 and build the most intelligent, reliable and intuitive DSP out there.”
Ildar Shar, CEO at StackAdapt


clio4. Clio
Product: Clio
Category: Legal Case Management
City: Burnaby
Founded: 2008
Employees: 267

Small law firms and sole practitioners can look to Clio for legal case management. This tool also assists with time and billing, and client collaboration, allowing you to spend less time on administrative tasks.

Total Reviews: 73
Categories: Legal Case Management
Average Company Size: 99% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Clio reviewers rated the tool’s product direction (97%) and quality of support (90%) as its two top-rated features.
Total Funding: $26,000,000
Funding Rounds: 2
Number of Investors: 5 (Bessemer Venture Partners, Oxygen Capital Partners, Acton Capital Partners, Version One Ventures, Point Nine Capital)
Mission Statement: “Web-based, secure, and easy-to-use, Clio seeks to overcome many of the technical hurdles offered by conventional practice management solutions. Spend your valuable time building your practice, let Clio handle the rest.”

Glassdoor Employee Rating: 4.6 out of 5 – based on 77 reviews

View all Clio job openings on LinkedIn


officebooks5. Officebooks
Product: OfficeBooks
Category: ERP Systems
City: Ottawa
Founded: 2010
Employees: 1

Officebooks is an ERP system optimized for distributors and manufacturing. This tool automates your purchase, sales and work order generation, which leaves you free time to build your business. The mission of the people behind this Ottawa-based company is to allow users to take charge of their days.

Total Reviews: 45
Categories: ERP Systems
Average Company Size: 54% of reviewers work for a small company (50 or fewer employees).
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

No Funding Data Available

Mission Statement: “Our main product is OfficeBooks.com, a hosted business management application that provides users with tools to manage sales, contacts, purchasing, manufacturing, work orders and inventory control.”

Glassdoor Employee Rating: n/a

View all OfficeBooks job openings on LinkedIn


uberflip6. Uberflip
Product: Uberflip
Category: Content Marketing
City: Toronto
Founded: 2012
Employees: 121

Marketers can up their content game with Uberflip. This content marketing platform is designed to create, manage and optimize content experiences. Uberflip was ranked a High Performer on G2 Crowd in the content marketing category for Summer 2017.

Total Reviews: 57
Categories: Content Marketing
Average Company Size: 51% of reviewers work for a mid-market company (50-1,000 employees).
Highest-Rated Features: Uberflip reviewers rated the tool’s content creation tools (86%) and content curation (86%) as its two top-rated features.
Other Products: Grade My Stack
Total Funding: $49,789,001
Funding Rounds: 5
Number of Investors: 11 – See all on Crunchbase
Mission Statement: “By positioning the marketer as the content quarterback in her organization, our mission is to power the world’s content for business growth.”

Glassdoor Employee Rating: 4.6 out 5 – based on 37 reviews

View all UberFlip job openings on LinkedIn


influitive7. Influitive
Product: Influitive Advocate Hub
Category: Brand Advocacy
City: Toronto
Founded: 2012
Employees: 152

Influitive AdvocateHub is a brand advocacy platform that was ranked a Leader in Fall 2017. This tool leverages the power of relationships to improve marketing campaigns, sales support, and customer retention. This Toronto-based company received $38M Series B funding in 2015.

Total Reviews: 153
Categories: Brand Advocacy
Average Company Size: 59% of reviewers work for a mid-market company (50-1,000 employees).
Highest-Rated Features: Influitive AdvocateHub reviewers rated the tool’s content distribution (89%) and incentives (91%) as its two top-rated features.
Total Funding: $4,000,000
Funding Rounds: 2
Number of Investors: 27 – See all on Crunchbase
Mission Statement: “Helping companies discover, nurture and mobilize their advocates.”

Glassdoor Employee Rating: 4.5 out of 5 – based on 122 reviews

View all Influitive job openings on LinkedIn


touchbistro8. TouchBistro
Product: TouchBistro Restaurant POS
Category: POS Restaurant
City: Toronto
Founded: 2011
Employees: 195

Users can manage multiple aspects of their restaurant with TouchBistro Restaurant POS. This tool helps users to oversee things such as tableside orders, floor plans & tables, mobile payment processing, staff & scheduling. Access reporting and analytics anytime you need with TouchBistro Restaurant.

Total Reviews: 77
Categories: POS Restaurant
Average Company Size: 87% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: TouchBistro Restaurant POS reviewers rated the tool’s multi-device payment acceptance (91%) and partial payments (91%) as its two top-rated features.
Total Funding: $35,291,240
Funding Rounds: 5
Number of Investors: 9 – See all on Crunchbase
Mission Statement: “TouchBistro improves staff and operational efficiencies, lowers costs, and provides a customer experience like no other!”

Glassdoor Employee Rating: 3.9 out of 5 – based on 35 review

View all TouchBistro job openings on LinkedIn


1password9. AgileBits Inc.
Product: 1Password
Category: Password Manager
City: Toronto
Founded: 2005
Employees: 60

1Password is a password manager solution that was ranked a leader on G2 Crowd for Fall 2017. Not only does this tool remember your passwords, but it gives you tips to make them stronger. You can login to sites with one click using 1Password.

Total Reviews: 151
Categories: Password Manager
Average Company Size: 87% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: TouchBistro Restaurant POS reviewers rated the tool’s multi-device payment acceptance (91%) and partial payments (91%) as its two top-rated features.
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

There is no public information on AgileBits’ financial portfolio.

Mission Statement: “1Password goes beyond simple password management by integrating directly with your web browser to allow you to quickly log into websites, enter credit card information, fill registration forms, and easily generate strong passwords.”

Glassdoor Employee Rating: 3 out 5 – based on 1 review

View all AgileBits’ job openings on LinkedIn


kashoo10. Kashoo
Product: Kashoo
Category: Accounting
City: Vancouver
Founded: 2005
Employees: 20

Small businesses looking to organize their accounting books need to look no further than Kashoo. This accounting software solution was ranked a High Performer on G2 Crowd’s accounting software for Fall 2017. Kashoo’s app is the most-downloaded accounting app in the App Store.

Total Reviews: 14
Categories: Accounting
Average Company Size: 57% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Kashoo reviewers rated the tool’s journal entries (97%) and audit trail (100%) as its two top-rated features.
Other Products: Kashoo Cloud Accounting for G Suite
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

No Funding Data Available

Mission Statement:“Kashoo makes small business accounting a snap so that you can focus on what you love: growing your business.”

Glassdoor Employee Rating: n/a

See all Kashoo job openings on LinkedIn

Kashoo-quote“At Kashoo, we are always trying to meet our clients’ needs through continuous improvements in our software, and providing the support and information needed to manage their accounting efficiently. Our reviews reflect our world-class service and dedication to our customers, and we are proud to be included in G2 Crowd’s top-rated software list!”
Jim Secord, CEO of Kashoo


iwavepro11. iWave Information Systems Inc.
Product: iWave PRO
Category: Fundraising
City: Charlottetown
Founded: 1991
Employees: 44

iWave is a donor prospect research tool that was ranked a High Performer on G2 Crowd for Winter 2018. This tool helps you to answer questions like does your donor prospect have a history of giving? And does that donor love your cause? The folks behind this Canadian product allow you to filter and prioritize prospects based on a number of different features.

Total Reviews: 43
Categories: Fundraising
Average Company Size: 44% of reviewers work for a mid-market company (50-1,000 employees).
Highest-Rated Features: iWave PRO reviewers rated the tool’s ease of setup (97%) and ease of admin (96%) as its two top-rated features.
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

Acquired by Sverica Capita; in Jun. 2017

Mission Statement: “iWave develops software solutions that empower nonprofit organizations to fundraise more major gifts, faster.”

Glassdoor Employee Rating: 3.1 out of 5 stars – based on 2 reviews

View all iWave job openings


elasticemail12. Elastic Email
Product: Elastic Email
Category: Email Marketing
City: Sooke
Founded: 2010
Employees: 20

Elastic Email is an all-in-one email marketing platform. This tool offers a suite of tools and features for functions such as managing contacts, templates, campaigns, and reports. Elastic Email was ranked a high performer in the email marketing category on G2 Crowd for Fall 2017. It was also named one of the best free email marketing tools in 2017.

Total Reviews: 95
Categories: Email Marketing
Average Company Size: 82% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Elastic Email reviewers rated the tool’s custom tracking domain (91%) and email platform integration (92%) as its two top-rated features.
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

There is no publicly available information on Elastic Email’s financial portfolio

Mission Statement: “All the email marketing and delivery tools you need to communicate with your customers.”

Glassdoor Employee Rating: n/a

View all Elastic Email’s job openings on LinkedIn


hootsuite13. Hootsuite
Product: Hootsuite
Category: Social Media Suites
City: Vancouver
Founded: 2008
Employees: Nearly 1,000

Hootsuite was ranked a Leader in the social media suite category on G2 Crowd for winter 2018 and boasts a staggering 1,400-plus user reviews. It’s safe to say that this Vancouver-based product is far-and-away the leader for Canadian-based products on G2 Crowd. Hootsuite allows you to monitor keywords, manage multiple accounts and schedule messages.

Total Reviews: 1,481
Categories: Social Media Management
Average Company Size: 58% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Hootsuite reviewers rated the tool’s social sharing (89%) and scheduling (91%) as its two top-rated features.
Total Funding: $249,900,000
Funding Rounds: 5
Number of Investors: 11 – View all on Crunchbase
Number of Acqisitions 12
Mission Statement: “We’re not just a social relationship platform. Hootsuite is made up of creators, innovators, and builders dedicated to revolutionizing the way people communicate. If you are driven by that same spirit of passion and innovation, we are always looking for inspiring people to join our team.”

Glassdoor Employee Rating: 3.7 out of 5 star – based on 261 reviews

View all Hootsuite job openings on LinkedIn

hootsuite-quote“We are proud to be listed among Canada’s top rated B2B technologies. Hootsuite’s customers are the cornerstone of our company. We will continue to build on our platform to help customers solve business problems and drive ROI from social media. Thank you for the recognition.”
Kirsty Traill, VP Customers at Hootsuite


7shifts14. 7shifts
Product: 7shifts Restaurant Scheduling
Category: Restaurant Management
City: Saskatoon
Founded: 2013
Employees: 59

This scheduling software is geared toward the restaurant industry. 7shifts allows restaurateurs to respond to schedule changes in real time. Users can save up to 80 percent of time normally spent scheduling staff with this tool.

Total Reviews: 15
Categories: Restaurant Management
Average Company Size: 60% of reviewers work for a small company (50 or fewer employees).
Total Funding: $4,422,845
Funding Rounds: 2
Number of Investors: 5 (Relay Ventures, Tandem Capital, Globalive Capital, Boost VC, Tim Draper)
Mission Statement: “7shifts is the most intuitive employee scheduling and management software designed for the restaurant industry. “

Glassdoor Employee Rating: n/a

View all 7shifts job openings on LinkedIn

7shift-quote“At 7shifts we are proud to be part of the vibrant tech community here in Saskatchewan and across Canada. We believe that we have the people, talent and skills necessary to make a massive impact in the restaurant technology space and to demonstrate that Canadian start ups have what it takes to compete and thrive globally.”
Jordan Boesch, CEO of 7shifts


freshbooks15. FreshBooks
Product: FreshBooks
Category: Small-Business Accounting
City: Toronto
Founded: 2003
Employees: 292

FreshBooks was born out of mistake. In 2003, its founder accidentally saved over an invoice, which led him to create a solution that would prevent that from happening again. This small-business accounting solution and was ranked a leader in this category on G2 Crowd for Fall 2017.

Total Reviews: 152
Categories: Small-Business Accounting
Average Company Size: 89% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Freshbooks reviewers rated the tool’s ease of use (95%) and ease of admin (96%) as its two top-rated features.
Total Funding: $75,119,316
Funding Rounds: 2
Number of Investors: 4 (Accomplice, Georgian Partners, Oak Investment Partners, Atlas Venture)
Mission Statement: “#1 accounting software in the cloud for self-employed professionals and their teams.”

Glassdoor Employee Rating: 4.6 out of 5 stars – based on 45 reviews

View all FreshBooks job openings on LinkedIn


prontoforms16. ProntoForms Corporation
Product: ProntoForms
Category: Forms Automation
City: Ottawa
Founded: 2001
Employees: 113

This forms automation product was named a High Performer on G2 Crowd for Fall 2017. ProntoForms connects data to back office or cloud services. This solution is used by more than 3,500 businesses to collect and analyze field data using mobile devices.

Total Reviews: 66
Categories: Forms Automation
Average Company Size: 60% of reviewers work for an enterprise company (more than 1,000 employees).
Highest-Rated Features: ProntoForms reviewers rated the tool’s quality of support (91%) and product direction (96%) as its two top-rated features.
Stock Symbol: PFM

Total Funding: $21,000,000
Funding Rounds: 5
Number of Investors: 3 (Skypoint Capital, Jefferson Partners, Venture Coaches)

Mission Statement: “ProntoForms is a global leader in automating mobile workflows. The company’s platform is used to collect and analyze field data with smartphones and tablets, and offers a low total cost of ownership”

Glassdoor Employee Rating: 4.2 out of 5 stars – based on 24 reviews

View all ProntoForms job openings on LinkedIn


eclipse17. Eclipse Foundation
Product: Eclipse
Category: Integrated Development Environment (IDE)
City: Ottawa
Founded: 2004
Employees: 121

Eclipse is known for its Java Integrated Development Environment, but also supports C/C++, IDE and PHP IDE. This tool allows you to easily combine language support and other features in any of the available packages. This tool was ranked a leader in the Integrated Development Environment category on G2 Crowd for Winter 2017. Eclipse was also named one of the top ruby ide options for developers in 2017.

Total Reviews: 357
Categories: Integrated Development Environment (IDE)
Average Company Size: 48% of reviewers work for an enterprise company (more than 1,000 employees).
Highest-Rated Features: Eclipse reviewers rated the tool’s ease of setup (82%) and ease of doing business with (85%) as its two top-rated features.
Other Products: See all of Eclipse Foundation’s products
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

There is no publicly available information on Eclipse Foundation’s financial portfolio

Mission Statement: “Eclipse is an open source community, whose projects are focused on building an open development platform comprised of extensible frameworks, tools and runtimes for building, deploying and managing software across the lifecycle.”

Glassdoor Employee Rating: n/a

View all Eclipse Foundation job openings on LinkedIn


bridgit18. Bridgit
Product: Bridgit Closeout
Category: Construction Management
City: Kitchener
Founded: 2012
Employees: 39

This construction management tool is a mobile punch list management solution that allows users to receive real-time notifications. Manage communication with Bridgit Closeout while making data-driven decisions for your business.

Total Reviews: 46
Categories: Construction Management
Average Company Size: 54% of reviewers work for a mid-market company (51-1,000 fewer employees).
Total Funding: $3,335,634
Funding Rounds: 4
Number of Investors: 7 – View all on Crunchbase
Mission Statement: “Bridgit Closeout reimagines the punch list process to close out projects on time and on budget. Bridgit’s mobile app lets you quickly log tasks with photos, cutting your issue tracking time in half. Bridgit automates communication with subcontractors and keeps the entire team in sync and accountable to complete jobs faster.”

Glassdoor Employee Rating: 3.2 out of 5 – based on 11 reviews

View all Bridgit job openings on LinkedIn


agencyanalytics19. AgencyAnalytics
Product: AgencyAnalytics
Category: SEO
City: Toronto
Founded: 2010
Employees: 9

AgencyAnalytics is an SEO tool that was ranked High Performer on G2 Crowd for Fall 2017. This tool is geared toward agencies and marketing consultants. AgencyAnalytics integrates SEO tools, PPC data, social media, web analytics and more.

Total Reviews: 34
Categories: SEO
Average Company Size: 95% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: AgencyAnalytics reviewers rated the tool’s product direction (94%) and quality of support (87%) as its two top-rated features.
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

There is no publicly available information on AgencyAnalytic’s financial portfolio

Mission Statement: “Schedule beautiful reports to go out weekly or monthly that delight clients. Limit employee access to their accounts and delegate work through the intuitive task system.”

Glassdoor Employee Rating: n/a

View all AgencyAnalytics’ job openings on LinkedIn


heyorca20. HeyOrca
Product: HeyOrca
Category: Social Media Management
City: St. John’s
Founded: 2015
Employees: 33

This tool allows marketing agencies to plan and approve their clients’ social media with its client-facing interface. HeyOrca helps these agencies cut delays in client approvals and eliminate redundant tasks. This tool was ranked a High Performer in the social media management category for Winter 2018 on G2 Crowd.

Total Reviews: 60
Categories: Social Media Management
Average Company Size: 83% of reviewers work for a small company (50 or fewer employees).
Highest Rated Features: HeyOrca reviewers rated the tool’s product direction (94%) and quality of support (87%) as its two top-rated features.
Total Funding: $2,134,670
Funding Rounds: 2
Number of Investors: 3 (Pelorus Venture Capital, Killick Capital, BDC Capital Corporation)
Mission Statement: “HeyOrca enables marketing agencies and their clients to seamlessly plan and approve social media content.”

Glassdoor Employee Rating: n/a

View all HeyOrca job openings on LinkedIn


krow21. Krow Software
Product: Krow PSA
Category: Professional Services Automation
City: Burlington
Founded: 2014
Employees: 8

Krow PSA is a professional services automation (PSA) tool that was ranked a high performer in that category on G2 Crowd for Winter 2018. This solution combines project management tools with resource planning, time and expense, social collaboration and more to create a comprehensive PSA platform.

Total Reviews: 19
Categories: Professional Services Automation
Average Company Size: 68% of reviewers are employed at small businesses (50 or fewer employees).
Highest Rated Features: This product’s highest-rated features are Needs Assessment and Needs Assessment (each at 100% user satisfaction).
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

There is no publicly available information on Krow Software’s financial portfolio

Mission Statement: “Krow helps companies transform service delivery and client success with our next-generation Project & Professional Services Automation (PSA) solution built 100% native on the industry’s leading cloud platform from Salesforce, delivering a 10x faster deployment than traditional solutions.”

Glassdoor Employee Rating: n/a

View all Krow Software job openings on LinkedIn


lookbookhq22. LookBookHQ
Product: LookBookHQ
Category: Content Marketing
City: Toronto
Founded: 2012
Employees: 76

This content marketing tool is geared toward B2B marketers looking to tell their stories simply and effectively. LookBookHQ helps businesses educate their sales-ready buyers at the most opportune time. This platform was ranked a High Performer in the content marketing category on G2 Crowd for Summer 2017.

Total Reviews: 33
Categories: Content Marketing
Average Company Size: 68% of reviewers work for an enterprise company (more than 1,000 employees).
Highest-Rated Features: LookBookHQ reviewers rated the tool’s distribution features (91%) and content curation (94%) as its two top-rated features.
Total Funding: $14,509,577
Funding Rounds: 2
Number of Investors: 2 (Hyde Park Venture Partners, Edison Partners)
Mission Statement: “LookBooks let B2B marketers tell complex stories to busy audiences simply & effectively. LookBooks increase audience engagement with your content and generate actionable data so that you can produce higher quality Sales Accepted Leads faster.”

Glassdoor Employee Rating: 4.5 out of 5 – based on 21 reviews

View all LookBookHQ job openings on LinkedIn

lookbook-quote“We’re proud to be included on this list of the best technology companies in Canada. Canada’s diversity and quality of life allows companies here to build some of the most interesting, innovative solutions and services anywhere in the world. LookBookHQ wouldn’t be on this list, however, without the trust placed in us by our customers – the enterprise marketers who generously share their feedback and insights with us every day. Thank you for an incredible 2017. We can’t wait to see how you transform marketing next year.”
Mark Opauszky, CEO of LookBookHQ


unbounce23. Unbounce
Product: Unbounce
Category: Landing Page Builders
City: Vancouver
Founded: 2009
Employees: 177

Unbounce is a landing page builder that was ranked a leader in that category on G2 Crowd for Winter 2018. Not only can you build landing pages with this tool, but you can also publish and A/B them. More than 14,000 businesses including Shopify, Vimeo and the New York Times use Unbounce to drive leads and revenue.

Total Reviews: 135
Categories: Landing Page Builders
Average Company Size: 60% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Unbounce reviewers rated the tool’s performance and reliability (91%) and A/B testing (92%) as its two top-rated features.
Total Funding: $850,000
Funding Rounds: 2
Number of Investors: 8 – View all on Crunchbase
Mission Statement: “Build high-converting landing pages and popups for your marketing campaigns, without the need for developers.”

Glassdoor Employee Rating: 4.6 out of 5 based on 36 reviews

View all Unbounce job openings on LinkedIn


maropost24. Maropost, Inc.
Product: Maropost Marketing Cloud
Category: Marketing Automation
City: Toronto
Founded: 2011
Employees: 153

This tool was named a High Performer in the marketing automation category on G2 Crowd for Fall 2017. Maropost Marketing Cloud’s marketing automation functions allow you to target potential clients by delivering specific messaging to these prospects at the most opportune time.

Total Reviews: 53
Categories: Marketing Automation
Average Company Size: 83% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Maropost Marketing Cloud reviewers rated the tool’s product direction (94%) and quality of support (87%) as its two top-rated features.
Other Products: Maropost Sales Cloud
Total Funding: $37,000,000
Funding Rounds: 1
Number of Investors: 2 (Elephant, Highland Europe)
Mission Statement: “Maropost is on a mission. We’re dedicated to providing the most powerful on-demand software for digital communications and finding the best and brightest marketers on the planet to revolutionize the way people think about email.”

Glassdoor Employee Rating: 4.1 out of 5 – based on 42 reviews

View all Maropost job openings on LinkedIn


loopio25. Loopio Inc.
Product: loopio
Category: Proposal
City: Toronto
Founded: 2014
Employees: 42

Loopio streamlines the way businesses respond to RFPs, RFIs and security questionnaires. Instead of digging through old proposal to respond to these requests, Loopio automates these tasks. This proposal solution was ranked a High Performer in that category on G2 Crowd for Summer 2017.

Total Reviews: 39
Categories: Proposal
Average Company Size: 51% of reviewers work for a mid-market company (50-1,000 employees).
Highest-Rated Features: Loopio reviewers rated the tool’s user, role and access management (93%) and API/integrations (93%) as its two top-rated features.
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

There is no publicly available information on Loopio’s financial portfolio

Mission Statement: “Loopio’s RFP response software streamlines the way enterprises respond to RFPs, RFIs, and Security Questionnaires. Our platform makes sales content accessible and enables collaboration across the organization.”

Glassdoor Employee Rating: 4.9 out of 5 – based on 11 reviews

View all Loopio’s job openings on LinkedIn

loopio-quote“We’re excited and proud to be featured as one of the top contributors to Canada’s B2B Tech Scene. Thank you to our customers for their feedback and support — you’ve helped us become a top-rated software solution! Customer Success has always been an integral part of our company, and our entire team is looking forward to making our customers’ lives even better through 2018 and beyond!”
Zakir Hemraj, CEO of Loopio


OTHER B2B CANADIAN TECH COMPANIES

While we recognized only the best 25 SaaS and service tech companies in Canada, there are still an abundance of other tech companies impacting Canada’s B2B scene. Here’s a rundown of other Canadian B2B software and service companies with their founded dates.


Rank

Company

Product

Founded
26 Wagepoint Wagepoint 2012
27 Flockrush Inc. Flockrush 2017
28 Traction Guest Traction Guest n/a
29 Carmel Vision InfoFlo Software 2004
30 Proposify Proposify 2012
31 YGen Development Aiveo 2012
32 SlickPie SlickPie 2015
33 Affinio Affinio 2013
34 Navvia Navvia 1999
35 ReplyApp Reply n/a
36 Transoft Solutions, Inc. AutoTURN n/a
37 SafetySync Corp. SafetySync n/a
38 Hover Hover n/a
39 LemonStand LemonStand 2010
40 MediaValet MediaValet 2010
41 CalendarBudget Inc. CalendarBudget 2009
42 Wave Accounting Inc. Wave 2010
43 Dundas Data Visualization Dundas BI 1992
44 Vanilla Vanilla Forums 2009
45 Axiom Zen ZenHub 2002
46 Vidyard Vidyard 2011
47 Klipfolio Klipfolio 2001
48 TabbleDabble Inc QuickTapSurvey 2010
49 Officevibe Officevibe 2014
50 Flow Flow n/a
51 Pressly Pressly 2011
52 Plan Academy Inc. Plan Academy n/a
53 PROMYS PROMYS n/a
54 5Touch Solutions Inc. eventmobi n/a
55 GlobalVision GlobalVision n/a
56 Soti Soti MobiControl 1995
57 Primalogik Primalogik 360 2012
58 Devolutions Remote Desktop Manager 2014
59 knak. knak 2015
60 Desire2Learn (D2L) Brightspace 1999
61 Wishpond Wishpond 2009
62 Prophix Prophix Software 1987
63 Snappa Snappa 2015
64 FunctionFox FunctionFox 2000
65 Maximizer Software Maximizer CRM 1987
66 CRMfusion CRMfusion DupeBlocker 2000
67 BCIT CodeIgniter n/a
68 JumpDEMAND Inc. ActiveDEMAND 2012
69 Acquisio Acquisio 2003
70 Plumlytics Social Plumlytics Social 2016
71 OpenBSD OpenSSH 2007
72 PostBeyond Inc. PostBeyond 2013
73 Rise People Rise 2011
74 Fusebill Fusebill 2011
75 Jostle Corporation Jostle 2009
76 Vision Critical Vision Critical 2000
77 Function Point Productivity Software Function Point n/a
78 Appveyor Systems, Inc AppVeyor n/a
79 Marketcircle Daylite 1999
80 Retreaver Retreaver 2012
81 gShift gShift 2009
82 CaseWare International Working Papers 1988
83 Signority Signority n/a
84 Allocadia Software Allocadia 2010
85 Edsby Edsby 2010
86 Universe Universe n/a
87 Logic Software Easy Projects 1999
88 Active State Komodo IDE 1997
89 C2 Enterprise C2 ATOM n/a
90 ScribbleLive ScribbleLive 2008
91 Asigra Asigra Cloud Backup 1986
92 Nexonia Tallie 2002
93 Igloo Igloo 2008
94 Bananatag Systems Inc. Bananatag 2011
95 Grass Valley EDIUS Pro n/a
96 Venngage Venngage 2012
97 Lightspeed Lightspeed Retail 2005
98 Chalk & Wire Chalk Wire Learning Assessment 1995
99 SkySignature SkySignature 2013
100 Northplains Xinet by Northplains 1994
101 Telmetrics Inc. Telmetrics 1990
102 Achievers Corp. Achievers n/a
103 Celtx Celtx 2001
104 Mitel Networks Corporation Mitel Unified Communications 1973
105 Sysomos Sysomos 2007
106 Norada Corporation solve 360 2008
107 Corel Corporation Painter n/a
108 Panorama Software Panorama Necto 2006
109 Top Producer Top Producer CRM 1982
110 Needls.com needls 2014
111 SideFX Houdini n/a
112 ContactMonkey Inc. ContactMonkey 2011
113 OpenText OpenText TeamSite 1991
114 Lavasoft Ad-Aware 1999

For any questions about the methodology or data included in this piece, or to request that your Canadian B2B tech company be added, please reach out to Editorial Team Lead Jakub Rudnik at jrudnik@g2crowd.com.