The State of B2B Netherlands Tech in 2017

Christmas arrived early in the Netherlands — late, actually (the Dutch celebrate on December 5) — with the results of the fourth annual Good Country Index. Former policy advisor Simon Anholt’s in-depth analysis examined each country’s contributions to the world, across broad categories such as ‘Health & Wellbeing,’ ‘World Order’ and ‘Planet & Climate.’ The ratings in each are aggregated and then, voila, countries are ranked in order of goodness.

And according to the Index, no country was more gooder in 2017 than the Netherlands, where there are more bikes than people. Take notes, rest of the world. “Hartelijk gefeliciteerd” on a job well done, Netherlands. Congratulations!

In addition to its No. 2 ranking for ‘Culture’ and No. 4 ranking for ‘Prosperity & Equality,’ the Netherlands landed No. 8 for its global contributions to science and technology. The U.S., by comparison, was No. 38 in this department. Pretty impressive for a country with only half the population of California.

Netherlands’ primary exports — natural gas, machinery, engineering equipment — reflect old-world business and the pre-tech economy. But the country is quickly becoming a force in the business-to-business (B2B) software realm, as exemplified by the Netherlands-based technology platforms beloved by reviewers on G2 Crowd. Digital times can coexist with the industrial side of things, and the Netherlands in 2017 is a shining example of how.

Note: Only software vendors on G2 Crowd with headquarters currently in the Netherlands are included in graph.

A majority of Dutch software vendors are hunkered down in Amsterdam, the capital and most multicultural city in the world. It’s an undeniable hotbed for startups thanks to its quality of life, affordability, beautiful scenery and ultra-progressive policies — visit any of the famous “coffee shops” to get a taste of just how progressive. Unicorns Netflix and Uber established their EU headquarters in Amsterdam, and the city was dubbed the European Capital of Innovation in 2016 by the European Commission. In 2014 alone, 75 different Dutch startups raised venture funding, including $200 million for payment platform Adyen.

That’ll buy a lot of stroopwafel!

Time will tell if the Netherlands becomes cramped and overpriced like the other tech meccas. For now, though, it’s still somehow maintaining its affordability while simultaneously becoming the world’s “high-tech startup capital,” according to TechCrunch. The country’s population has hovered around the 17 million mark for the last decade without oppressive growth. It’s worth noting that 90 percent (and change) of the population live in urban areas, fueling the furnace of innovation that’s been making worldwide headlines and cementing the country’s status as a positive contributor.

The most positive, for that matter, if judging by this past year alone.

To help cap off the country’s “Goodest” year ever and growing distinction in the B2B landscape, we’ve pulled together a list of the top-rated products on G2 Crowd with vendors headquartered in the Netherlands. The list below is ordered by user satisfaction, and to qualify, a product was required to have at least 10 verified user reviews.

For each product, we created a profile to give a snapshot of what it is and what it does, and to give some insight into the company behind it. All the data comes from G2 (and our nearly 300,000 B2B software and services reviews), or from publicly available sources such as LinkedIn and Crunchbase. These 10 Dutch B2B companies are represented by 927 verified reviews from real users across a variety of categories, from Recruitment Marketing to Digital Asset Management to Vector Graphics. Read more below about some of the companies playing a major role in the Netherlands’ bustling tech environment.


1. Bohemian Coding
Product: Sketch
Category: Diagramming
City: Hague
Founded: 2008
Employees: >10

As of press time, Sketch is the most well-reviewed software in both the Diagramming and Vector Graphics categories on G2 Crowd. This multipurpose design app leans into Mac OS and helps thousands of companies, from sprightly startups to some of the biggest corporations out there, tackle their varied graphical challenges. It’s the most-reviewed Netherlands-based tool by a hefty margin, and the proud owner of the 2015 Net Award for App of the Year.

sketch-awardTotal Reviews: 436
Categories: Vector Graphics, Diagramming
Average Company Size: 54% of reviewers work for a small business (1-50 employees).
Highest-Rated Features: Doodle reviewers rated the tool’s product direction (95% user satisfaction) and its ease of setup (94%) as its two top-rated features.
Total Funding: n/a
Funding Rounds: 1
Number of Investors: 2
Acquisitions: 1

There is no public information on Bohemian Coding’s financial portfolio.

Mission Statement: “Sketch is a design toolkit built to help you create your best work — from your earliest ideas, through to final artwork.”

Glassdoor Employee Rating: n/a

View all Bohemian Coding job openings


2. Recruitee
Product: Recruitee
Category: Applicant Tracking System
City: Amsterdam
Founded: 2015
Employees: 28

Recruitee is a “collaborative recruitment tool” with solutions for applicant tracking and recruitment marketing. It’s a certified High Performer in the Applicant Tracking System (ATS) category for Fall 2017, and a popular way for recruiting firms to manage their talent pools. In a five-star review of Recruitee, Tom D. wrote in their Recruitee review: “I’m struggling to think of a negative. It blows other ATS products out of the water with its new approach (we tried a few – dated in comparison!). The team is super responsive and friendly when we’ve got queries.”

sketch-awardTotal Reviews: 49
Categories: Applicant Tracking Systems, Recruitment Marketing
Average Company Size: 63% of reviewers work for a small business (1-50 employees).
Highest-Rated Features: Recruitee reviewers rated the tool’s applicant tracking (92% satisfaction) and hiring process tracking (89% satisfaction) as its two top-rated features.
Total Funding: n/a
Funding Rounds: 1
Number of Investors: n/a

Funding Round in Sep. 2015: Undisclosed amount by undisclosed investor

Mission Statement: “With the motto “Build great teams together,” Recruitee offers an all-in-one hiring platform that helps teams of all sizes optimize their hiring process: from candidate relationship management, employer branding, job posting, candidate sourcing, to applicant tracking, and anything in-betweens.”

Glassdoor Employee Rating: n/a

View all Recruitee job openings on LinkedIn

recruitee-netherlands-ceo“We build superpowers for recruiters. Helping you find and hire candidates quickly.”
— Perry Oostdam, CEO at Recruitee


3. Bstriker
Product: Bstriker ALTM
Category: Software Testing
City: Amsterdam
Founded: 2013
Employees: 3

Promising compatibility across all platforms, operating systems and languages, BStriker ALTM is a striking software testing application and a High Performer among G2 Crowd reviewers. Users can implement both agile and structured testing when utilizing BStriker ALTM in their QA processes.

bstriker-awardTotal Reviews: 12
Categories: Software Testing
Average Company Size: 42% of reviewers work for an enterprise company (1,001+ employees).
Highest-Rated Features: Bstriker ALTM reviewers rated the tool’s product direction (perfect 100% user satisfaction) and quality of support (97%) as its two top-rated features.
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

There is no public information on Bstriker’s financial portfolio.

Mission Statement: “To identify all defects of a software application. Covering all operating systems, all platforms and all languages. Helping companies to avoid missing defects.”

Glassdoor Employee Rating: n/a

View all Bstriker job openings on LinkedIn

cimpress-vistaprint-netherlands4. Cimpress N.V.
Product: Vistaprint
Category: Print Fulfillment
City: Venlo
Founded: 1995
Employees: 3,054

Vistaprint empowers businesses to toss high quality images on promotional items, office decorations and a variety of other items — not to mention top-notch business cards — and have them printed and shipped in a matter of hours. In addition to its Netherlands fulfillment center, Vistaprint has locations in Brazil, France, Ireland and a handful of other major markets. Vistaprint Corporate is a branch of the company designed for companies larger than 20 employees with larger and more constant print orders, and this offering is equally well-reviewed as the primary solution.

Total Reviews: 185
Categories: Print Fulfillment
Average Company Size: 52% of reviewers work for a small business (1-50 employees).
Highest-Rated Features: VistaPrint reviewers rated the tool’s ease of admin (90% user satisfaction) and its overall ease of doing business with (90%) as its two best rated features.
Other Products: VistaPrint Corporate
Stock Symbol: CMPR
Valuation at IPO: $480,000,000
Total Funding: $40,000,000
Funding Rounds: 1
Number of Investors: 1
Number of Investments: 1

Investment in Oct. 2014: $25,000,000 for Printi
IPO in Sep. 2005: $66,000,000 raised at IPO
Funding Round in Aug. 2003: $40,000,000 led by Highland Capital Partners

Mission Statement: “As the world leader in mass customization, we empower millions of people to make an impression through personally meaningful, customized products.”

Glassdoor Employee Rating: 3.1 out of 5 stars – based on 293 reviews

View all VistaPrint job openings on LinkedIn

5. Blender
Product: Blender
Category: 3D Rendering
City: Amsterdam
Founded: 2002
Employees: 14

Blender is a robust 3D creation suite with capabilities as a game engine, video editor, animation tool, and both modeling and rendering of 3D designs. It’s a Leader among G2 Crowd reviews in the 3D Modeling category. The open-source software product describes itself as a public project, and encourages contributions from companies and individuals around the world.

blender-awardTotal Reviews: 68
Categories: 3D Rendering, 3D Modeling, Animation, Game Engine, Video Editing, Video Effects
Average Company Size: 72% of reviewers work for a small business (1-50 employees).
Highest-Rated Features: SonarQube reviewers rated its meeting of requirements (89% user satisfaction) and its product direction (88%) as its two top-rated features.
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

Blender is a nonprofit organization and raises its funding through donations from its community.

Mission Statement: “Free to use for any purpose, forever.”

Glassdoor Employee Rating: n/a

View all Blender job openings

bynder-netherlands6. Bynder
Product: Bynder
Category: Digital Asset Management
City: Amsterdam
Founded: 2013
Employees: 267

Companies of all sizes use Bynder to manage and collaborate on branded creative files. In the Fall 2017 Grid® Report for Digital Asset Management, Bynder sat comfortably in the High Performers quadrant. Since the report’s publication, though, Bynder has wiggled its way into a Leader position. The software boasts a client portfolio that includes Groupon, Spotify and Puma.

bynder-awardTotal Reviews: 35
Categories: Digital Asset Management
Average Company Size: 51% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: Bynder reviewers rated its images (95% user satisfaction) and its audio (91%) as its two top-rated features.
Other Products: Bynder Orbit
Total Funding: $22,000,000
Funding Rounds: 2
Number of Investors: 2
Number of Acquisitions: 1

Series A in Aug. 2016: $22,000,000 led by Insight Venture Partners
Acquisition in Apr. 2015: Undisclosed amount for SocialExpress
Angel Round in Apr. 2014: Undisclosed amount led by CNBB Venture Partners

Company Awards:
2015 – Fast 50 Rising Star Award – Deloitte
2015 – Tech 5 Netherlands Top 5 Finalist – The Next Web

Mission Statement: “Bynder’s mission is to continue being a “one-stop-shop” for all marketing-related tasks that a company may have. We want to be the one tool no marketing department can manage to be without. We aim to achieve this by continuing to envision, develop, and introduce state of the art marketing resource management software at the fast pace that has defined Bynder’s journey thus far.”

Glassdoor Employee Rating: 4.7 out of 5 stars – based on 36 review

View all Bynder job openings on LinkedIn

signrequest-netherlands7. SignRequest
Product: SignRequest
Category: E-Signature
City: Amsterdam
Founded: 2014
Employees: 6

SignRequest is an e-signature solution that’s easy to use, tracks completed signatures and sends out reminders for signatures. SignRequest also has a specific Google Docs add-on product named SignRequest for G Suite, which enables users to create SignRequests within a Google Docs document. The product is available in 13 languages and integrates with third-party applications like Slack and Zapier. Within this past year, SignRequest has made waves, partnering with the HR solution HR2Day and Dutch legal processes startup Ligo. The product has received 85 reviews on G2 Crowd, and a whopping 4.7 out of 5 stars. The company’s headquarters location is in Amsterdam, with a total of six employees. SignRequest was founded in 2014 and remains a private company.

Total Reviews: 82
Categories: E-Signature
Average Company Size: 75% of reviewers work for a small business (50 employees or fewer).
Highest-Rated Features: SignRequest reviewers rated its performance and reliability (90% user satisfaction) and its document signing (88%) as its two top-rated features.
Other Products: SignRequest for G Suite
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

There is no publicly available information on SignRequest’s financial portfolio

Mission Statement: “In our vision electronic signatures are no longer an expensive and difficult ‘high end’ product, but actually an easy to use ‘commodity’ accessible for everyone.”

Glassdoor Employee Rating: n/a

View all SignRequest job openings on LinkedIn

wetransfer-netherlands8. WeTransfer
Product: WeTransfer
Category: File Storage and Sharing
City: Amsterdam
Founded: 2009
Employees: 111

WeTransfer offers customers both a free, limited version of its online file-transferring platform and a deluxe version, WeTransfer Plus, which can store 100 GB of files and send up to 20 GB at a time. The paid version also offers customization and personalization features, and added security with password protection. In a five-star review, Emilee C. wrote in their WeTransfer review: “No matter the client we need to send or receive files to, we have no issues with WeTransfer. It is easy to use, but also has no problems with the different types of firewalls we’ve come across. We do have a premium account, but the free version works just as well for our clients.”

wetransfer-awardTotal Reviews: 51
Categories: CMS Tools, File Storage and Sharing
Average Company Size: 51% of reviewers work for a small business (1-50 employees).
Highest-Rated Features: WeTransfer reviewers rated its file sharing (99% user satisfaction) and its file type support (97%) as its two top-rated features.
Total Funding: $25,000,000
Funding Rounds: 1
Number of Investors: 1
Number of Investments: 1

Acquisition in Mar. 2016: Present Plus for undisclosed amount
Series A in Feb. 2015: $25,000,000 led by Highland Europe

Company Awards:
2017 – Clio Music Award – CLIO Awards
2017 – Red Dot Design Award – Red Dot

Mission Statement: “Our mission is to enable the effortless transfer of ideas from one creative mind to many. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.”

Glassdoor Employee Rating: n/a

View all WeTransfer job openings on LinkedIn

greenshot-netherlands9. Greenshot
Product: Greenshot
Category: Screen and Video Capture
City: Amsterdam
Founded: 2007
Employees: n/a (Open Source)

Greenshot is a bare bones, free and open-source tool for grabbing screenshots, annotating the images and exporting them into a variety of file types. What originally began as a Windows-only software, Greenshot introduced a Mac OS X version in early 2017. The vendor website allows satisfied users to donate any amount of funding to help keep the software afloat and always improving.

Total Reviews: 59
Categories: Screen and Video Capture
Average Company Size: 44% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: Greenshot reviewers rated its ease of admin (98% user satisfaction) and its ease of setup (96%) as its two top-rated features.
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

Greenshot is a non-for-profit organization funded by community donations: Support Greenshot

Mission Statement: “Simplyfying creation of and work with screenshots every day.”

Glassdoor Employee Rating: n/a

Greenshot is an open-source tool, therefor the community creates the platform.

wolters-kluwer-netherlands10. Wolters Kluwer
Product: ProSystem fx Suite
Category: Accounting
City: Alphen aan den Rijn
Founded: 1836
Employees: 17,858

Wolters Kluwer has a number of solutions, many of which are also featured on G2 Crowd: CCH ProSystem fx Tax, an accounting solution that facilitates tax compliance; ProSystem fx Suite, an integrated tax and accounting solution that streamlines tax and accounting workflow; CCH Sales Tax Office, an on-premise corporate tax tool; National Registered Agents Inc., a corporate compliance service; OneSumX Credit Risk, a portfolio credit risk analysis solution; LegalVIEW®, which collects and maintains a database of legal performance data; Intelliconnect, a research platform for the tax and accounting industry; and Cybersecurity Risk Assessment Application, an application that manages IT security risk in law firms.

Wolters Kluwer provides information services and solutions for professionals in the health, accounting, risk and compliance, finance, and legal sectors. The company’s headquarters location is in Alphen aan den Rijn, Netherlands, with more than 17,800 employees. Although Wolters Kluwer was officially founded in 1836, Wolters Samson merger with Kluwer Publishers in 1987 turned the company into its current form. Wolters Kluwer trades on the European market as AMS: WKL.

Total Reviews: 14
Categories: Accounting, Corporate Tax
Average Company Size: 43% of reviewers work for a mid-market company (51-1,000 employees) and for a small business company (50 employees or fewer).
Highest-Rated Features: ProSystem fx Suite reviewers rated its breathe of parter applications (90% user satisfaction) and its multi-entity/consolidation (90%) as its two top-rated features
Other Products: Wolters Kluwer, OneSumX Credit Risk, National Registered Agents, Intelliconnect, 5 Minute Consult, CCH Sales Tax Office. CCH ProSystem fx Tax, LegalVIEW®, Cybersecurity Risk Assessment Application
Revenue: €4.3B (2016)
Stock Symbol: WKL
Stock Price: €46.38 (as of Dec. 14, 2017)
Number of Investments: 13
Mission Statement: “Our customers face critical decisions every day; we help them move forward with confidence.”

Glassdoor Employee Rating: 3.0 out of 5 – based on 1,500 reviews

View all Wolters Kluwer job openings on LinkedIn

servoy-netherlands11. Servoy
Product: Servoy
Category: Low-Code Development
City: Amsterdam
Founded: 2001
Employees: 40

Servoy advertises itself as a “one-of-a-kind Business Application Platform” that allows ISVs to develop excellent business apps in record time. This low-code development platform has dual headquarters in the Netherlands and California, with additional offices dispersed around the globe. In a five-star review, David P. wrote in their Servoy review: “Servoy has enabled our business to develop high quality, advanced, smart and web-based database applications for over 10 years and all from a single codebase. It’s agile, flexible, friendly, robust and secure.”

Total Reviews: 13
Categories: Low-Code Development Platforms
Average Company Size: 75% of reviewers work for a small business (1-50 employees).
Highest-Rated Features: Servoy reviewers rated its programming code extending (94% user satisfaction) and its customized branding (94%) as its two top-rated features.
Total Funding: n/a
Funding Rounds: 1
Number of Investors: 1

Series A in Jan. 2006: Undisclosed amount led by Newion Investments

Mission Statement: “We let you build once and deploy for wherever your customers and their apps are – whether they’re still on-premise or ready for the cloud.”

Glassdoor Employee Rating: n/a

View all Servoy job openings on LinkedIn

unit4-netherlands12. UNIT4
Product: UNIT4 Travel & Expense
Category: Expense Management
City: Utrecht
Founded: 1980
Employees: 4,276

UNIT4 has a number of solutions, many which are also featured on G2 Crowd: UNIT4 Travel & Expenses, an expense management solution; UNIT4 Business World, a flexible ERP platform; UNIT4 PSA Suite, a management solution built for eight specific professional services industries; UNIT4 Financials, a centralized accounting system; UNIT4 People Planning, a project management tool; UNIT4 Time Management, a time tracking tool; UNIT4 Student Management, a cloud-based SIS solution; and UNIT4 for Travel, a management system for travel agencies and companies.

UNIT4 provides enterprise applications geared towards service organizations. Every year, the company invites teams of UNIT4 developers, who exist all across the globe, to hackathons to keep driving forward the company’s desire for innovation and progress. Most excitingly, UNIT4 is working on a bot, named Wanda, which is envisioned to be the first true enterprise digital assistant. The company’s headquarters location is in Utrecht, Netherlands, with more than 4,200 employees. UNIT4 was founded in 1989 and remains a private company.

unit4-awardTotal Reviews: 60
Categories: Expense Management
Average Company Size: 42% of reviewers work for a mid-market business (51-1,000 employees).
Highest-Rated Features: UNIT4 Travel & Expense reviewers rated its travel itinerary and flight status updates (94% user satisfaction) and its bank/credit card integration (91%) as its two top-rated features.
Acquired For: €1,150,000,000
Total Funding: $7,640,000
Funding Rounds: 1
Number of Investors: 1
Number of Acquisitions: 4

Acquired in Nov. 2013: €1,150,000,000 by Advent International
Series A in Oct. 2009: $7,640,000 led by FinancialForce

Company Awards
2017 – Top Employer ICT Netherlands, Top Employers Institute
2017 – Enterprise Solution Provider of the Year, European IT & Software Excellence Awards

Mission Statement: “We deliver self-driving enterprise applications through our unique design approach that empowers people in services and government organizations around the world. We support a new generation of workers to work smarter, faster and more collectively than ever before. The Unit4 People Platform serves as the foundation for our suite of products and brings enterprise applications and ERP into the digital age through advances in social, mobile, analytics and cloud technology. We move towards self-driving, intelligent enterprise applications designed specifically for services organizations and their people.”

Glassdoor Employee Rating: 3.3 out of 5 – based on 196 reviews

View all UNIT4 job openings on LinkedIn

krita-netherlands13. Krita Foundation
Product: Krita
Category: Drawing
City: Deventer
Founded: 2013
Employees: 1 (Open Source)

The Krita Foundation is a crowdsourced project offering a free and open-source drawing editor. The tool, called Krita, is Swedish for crayon. Though the Krita Foundation was officially founded in 2013, the core project has been around much longer, as the foundation has gone through numerous name changes since it was created as the KDE community in 1998. The Krita Foundation has raised money through three successful Kickstarter campaigns, raising more than $88,000. The company is currently working through some trouble with the Dutch tax authority, which doesn’t view the Krita Foundation as a 100 percent non-for profit company founded through fundraising only. That, by definition, makes the organization part company, and taxable. You can donate to the Krita Foundation to help pay off its debts here.

Total Reviews: 14
Categories: Drawing
Average Company Size: 93% of reviewers work for a small business (1-50 employees).
Highest-Rated Features: Krita reviewers rated its product direction (perfect 100% user satisfaction) and its meeting requirements (93%) as its two top-rated features.
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

Krita Foundation is completely funded by community donations: Support Krita Foundation

Mission Statement: “Krita is a professional FREE and open source painting program. It is made by artists that want to see affordable art tools for everyone.”

Glassdoor Employee Rating: n/a

Job Openings: Krita Foundation is an open-source platform built and maintained by its community.

woodwing-netherlands14. WoodWing
Product: WoodWing Elvis DAM
Category: Digital Asset Management
City: Zaandam
Founded: 2000
Employees: 135

WoodWing is a complete digital asset management and publishing tool that can be utilized on-premise or in the cloud. With a 4.0 out of 5 star rating from 20 real user reviews, its DAM platform is a well-liked platform among its user base. The company has offices in three continents including Asia, North America and Europe, and work in more than 100 countries. Woodwing made news earlier this year when it appointed a new CEO in Jan de Roos.

Total Reviews: 20
Categories: Digital Asset Management
Average Company Size: 45% of reviewers work for a small business (1-50 employees).
Highest-Rated Features: WoodWing reviewers rated its images (93% user satisfaction) and its integration with creative software (89%) as its two top-rated features.
Number of Investments: 1
Number of Acquisitions: 2
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

Acquisition in Jun. 2017: Emerge Consulting for undisclosed amount
Investment in Mar. 2017: for €400,000
Acquisition in Oct. 2012: Dutch Software for undisclosed amount

Mission Statement: “In order to meet customers’ demands, the focus shifted from the development of productivity tools toward a full-fledged publishing system to streamline the production process.”

Glassdoor Employee Rating: 4.0 out of 5 stars – based on 3 reviews

View all WoodWing job openings on LinkedIn

betty-blocks-netherlands15. Betty Blocks
Product: Betty Blocks
Category: No-Code Development
City: Obdam
Founded: 2012
Employees: 41

Betty Blocks is the answer for businesses who need to build an app but have no technical knowledge. It’s a completely code-free application development platform that was founded in 2012 and has since gained quite a reputation. The company was recently the first no-code development company to be ISO 27001 Certified, meaning the company “objectively demonstrates to the world that we comply with the International Standard for Information Security (ISO 27001) and that we have taken all necessary precautions to protect sensitive information against unauthorized access and processing.” Pretty cool, huh?

Total Reviews: 13
Categories: No-Code Development Platforms
Average Company Size: 54% of reviewers work for a small business (1-50 employees).
Highest-Rated Features: Betty Block reviewers rated its data security (90% user satisfaction) and its application development (89%) as its two top-rated features.
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

There is no public information on Betty Blocks financial portfolio

Mission Statement: “Empowering every human to achieve their goals, without being constrained by technology.”

Glassdoor Employee Rating: 5 out of 5 – based on 2 reviews

View all Betty Blocks job openings on LinkedIn

betty-blocks-ceo“As frontrunners of no-code development, achieving recognition as one of the leading tech companies in the Netherlands is a rewarding validation of our vision and goal. This global recognition helps us further expand internationally and provide our technology to more organisations around the world.”
— Chris Obdam – CEO at Betty Blocks.

framer-netherlands16. Framer
Product: Framer Studio
Category: Prototyping
City: Amsterdam
Founded: 2013
Employees: 23

A June 2017 write-up in Co.Design framed Framer as “the prototyping tool used by Google, Facebook and Uber,” and the well-known customers of the software product don’t end there. Framer provides a deep toolkit for fleshing out interactive designs for mobile apps, animations and more. Users can join the Framer community to enlist help for projects, request feedback or organize a meetup for local designers; the software product already promotes groups in London, Toronto, Melbourne and — of course — Amsterdam. Oh, did we mention Framer and G2 Crowd are both in Accel Partner’s portfolio of funded companies?

framer-awardTotal Reviews: 21
Categories: Prototyping
Average Company Size: 45% of reviewers work for a small business (1-50 employees).
Highest-Rated Features: Framer Studio reviewers rated its meeting of requirements (85% user satisfaction) and its quality of support (84%) as its two top-rated features.
Total Funding: $9,300,000
Funding Rounds: 2
Number of Investors: 6

Series A in Nov. 2017: $8,000,000 led by Accel Partners
Seed Round in Mar. 2015: $1,300,000 led by Greylock Partners

Mission Statement: “Framer is a new kind of design tool. One that redefines what it means to shape digital products. Unobstructed by the traditional distinction between designers and developers. It’s the best way to explore and discover what you want to create.”

Glassdoor Employee Rating: n/a

View all Framer job openings on LinkedIn

twitter-counter-netherlands17. Twitter Counter
Product: Twitter Counter
Category: Social Media Analytics
City: Amsterdam
Founded: 2008
Employees: 9

Twitter Counter analyzes more than 300 million Twitter accounts to find trends and insights throughout the social media platform to help marketers achieve their goals and reach targeted audiences. The tool offers fun statistics for individuals as well, allowing a Twitter user to view their analytics for free, as well as discover the Top 100 most followed Twitter accounts and their basic analytics. While the company has fewer than 10 employees, it has been around for almost 10 years and has gone through two acquisitions of competitors including Qwitter and Twitaholic.

Total Reviews: 14
Categories: Social Media Analytics
Average Company Size: 43% of reviewers work for a small business (between 1-50 employees).
Highest-Rated Features: Twitter Counter reviewers rated its follower analysis (82% user satisfaction) as its top-rated feature.
Number of Acquisitions: 2
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

Acquisition in Apr. 2011: Qwitter for undisclosed amount
Acquisition in Feb. 2011: Twitaholic for undisclosed amount

Mission Statement: “We believe that our work is fun, that the creativity and self expression of every team member are the drivers for success and that social media marketing is here to stay and is only becoming stronger.”

Glassdoor Employee Rating: n/a

View all Twitter Counter job openings on LinkedIn

aimms-netherlands18. AIMMS
Product: AIMMS
Category: Other Supply Chain
City: Haarlem
Founded: 1989
Employees: 65

AIMMS is a cloud-based supply chain analytics platform, which ultimately strives to unify and centralize data so that users can solve supply chain management problems. The AIMMS platform is made up of configurable applications that are self-service, which makes the solution ideal for businesses that need to be agile. AIMMS even offers a prescriptive analytics platform to improve overall business performance and operations. In October 2017, AIMMS won, for the second year in a row, the FD Gazelle Award for fastest growing company in the Netherlands. In November 2017, AIMMS partnered up with online grocer Peapod to support the latter’s warehouse operations and supply chain functions. The product has received 4.3 stars out of 5, based on 12 reviews on G2 Crowd. The company’s headquarters location is in Haarlem, Netherlands, with a total of 65 employees. AIMMS also has locations in Seattle, WA; Singapore; and Shanghai. AIMMS was founded in 1989 and remains a private company.

Total Reviews: 12
Categories: Other Supply & Logistics
Average Company Size: 58% of reviewers work for a small business (between 1-50 employees).
Highest-Rated Features: AIMMS’ reviewers rated its quality of support (85% user satisfaction) and its ease of doing business with (85%) as its two top-rated features.
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

There is no public information on AIMMS’ financial portfolio

Mission Statement: “AIMMS is a forward-thinking software platform provider democratizing the use of supply chain analytics so that everyone is self-enabled to make better decisions.”

Glassdoor Employee Rating: 3.5 out of 5 – based on 2 reviews

View all AIMMS job openings on LinkedIn

aimms-ceo“For companies to succeed in the new digital paradigm, they need agile technology that allows them to sense and respond quickly. We’ve recognized this need at AIMMS and are pressing on with our mission to self-enable teams with analytics. It’s an honor to be recognized as a leading tech company in the Netherlands. I am very proud of our team and what we’ve accomplished this year with the launch of AIMMS SC Navigator and look forward to continuing our mission to provide self-service supply chain analytics across teams.”
— Gijs Dullaert, AIMMS CEO


Thirteen B2B Netherland tech and software companies qualified for the previous list, though many other Netherland tech companies are making their impact felt on the Netherlands tech ecosystem. Here’s a quick rundown of other Netherland tech companies, with their total funding and founded at date.




Adnovate Adnovate 2001 n/a
AVG AVG AntiVirus Business Edition, AVG File Server Edition, Hide My Ass

1991 Acquired (Avast)
Azavista Azavista 2012 n/a
Booqable Booqable Rental Software 2014 n/a
Brainify Brainify 2013 n/a
Capital ID Capital ID 2002 n/a
Casengo Casengo 2011 $2,000,000
CompanyMatch CompanyMatch 2008 $650,000
Connexys Connexys 1999 Acquired (Bullhorn)
Coosto Coosto 2010 n/a
Cordys Cordys 2001 Acquired (OpenText)
CX Company CX Company 2005 €4,000,000
Duplicate Check Duplicate Check for Salesforce 2011 n/a
EverSeller EverSeller 2015 n/a
Exact Software Nederland B.V. Exact Synergy, Exact Globe Next ERP 1984 Acquired (Sage)
Gemalto CloudEntr, Safenet, Gemalto Enterprise Encryption 1979 Acquired (Atos)
Grubba Grubba n/a n/a
Hippo Hippo CMS 1999 Acquired (BloomReach)
Informizely Informizely 2014 n/a
Invantive BV Invantive Control for Excel, Invantive Businessdrive, Invantive Composition, Invantive Dotnet Optimizer, Invantive Estate, Invantive Query, Invantive Scheduler, Invantive Studio, Invantive Vision 1994 n/a
iWelcome iWelcome 2011 n/a
LeaseWeb LeaseWeb Cloud, LeaseWeb CDN 1997 n/a
LISTEQ LISTEQ Cloud Desktop 2012 n/a
Marvia Brandlocker, Orderpicker, Outliner 2007 n/a
MetrixLab Customer Value 1999 Acquired (Macromill)
MMIT 2Lead 2014 n/a
MobileBridge MobileBridge 2012 €5,500,000
Nebu Dub InterViewer 1982 n/a
Notificare Notificare 2012 €200,000
Paydro Paydro 2008 n/a
Qooling Qooling 2015 n/a 2011 n/a
Sana Commerce Sana Commerce 2007 n/a 2013 n/a
SEO Rank Monitor SEO Rank Monitor 2009 n/a
SocialBoost socialboost 2012 n/a
Stelder Verspeek Software Italamo n/a n/a
TOPdesk TOPdesk 1993 n/a
VEMT VEMT Marketing Cloud 2004 n/a
Vision Metrics VM360 Feedback 2006 n/a
zMerce BV Mi8 Marketing Cloud 2014 n/a

For any questions or concerns on the methodology or the data included in the Netherlands report, or to request your B2B Netherlands tech company is added, please reach out to Editorial Team Lead Jakub Rudnik at

Continue learning about international tech scenes with G2 Crowd’s report on Denmark tech.