When you think about the biggest tech or startup hubs in the world, Denmark may not be the first country to come to mind.
The United States and Canada loom as two tech giants in the Western Hemisphere, and even in Europe, countries like Great Britain and France, with London and Paris, respectively, are more traditionally thought of for their tech scenes.
But the Danes have emerged as an up-and-coming market technology leader in recent years, even ranking No. 6 in The Global Entrepreneurship and Development Institute’s “Global Entrepreneurship Index.” This is particularly true in the business-to-business (B2B) scene, which is where G2 is most concerned.
At the heart of Denmark’s tech world is Copenhagen, the country’s capital and most populated city (its population of 750,000-plus people makes up a little more than 13 percent of Denmark’s total population of 5.7 million people). Of the 26 B2B software vendors on G2 with a headquarters location identified in Denmark, 18 are in the capital. Countless more vendors across our site list offices in Copenhagen as well.
Much has been written about the Copenhagen tech and startup scene in recent years and why it has grown so quickly. Business Insider wrote that “Denmark has the fastest growing startup scene in the Nordic region” due to “grassroots movements forming in recent years and mobilizing the community,” citing TechBBQ, a startup and innovation summit in the city. Founders, a Copenhagen-based company that has founded 12 companies since 2012, released a report in November 2018 that found that the past success (and money) of particular Nordic startups has fueled its current growth; in Copenhagen those companies include Zendesk and Tradeshift, both now headquartered in San Francisco.
With the tech scene on the rise, the Danish government has taken notice, with its Ministry of Business and Growth and the Ministry of Immigration, Integration and Housing co-leading Start-Up Denmark, which exists to drive entrepreneurs to the country and encourage tech growth.
Note: Only software vendors on G2 with headquarters currently in Denmark are included in graph.
With so much activity and growth in the Danish tech scene, we pulled together a list of the top-rated products on G2 with vendors headquartered in Denmark. The list below is ordered by user satisfaction, and to qualify, a product was required to have at least 10 verified user reviews.
For each product, we created a profile to give a snapshot of what it is and what it does, and to give some insight into the company behind it. All the data comes from G2.com (and our nearly 900,000 B2B software and services reviews), or from publicly available sources such as LinkedIn and Crunchbase. These Danish B2B companies are represented by verified reviews from real users across a variety of categories, from CRM to Project Management to Service Desk. Read more below about some of the companies playing a major role in Denmark’s bustling tech environment.
| Note: Data from September 20, 2019 |
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1. PleoProduct: Pleo |
Pleo is an expense management software tool and ranked as a High Performer in the G2 Expense Management software category. The tool allows companies to issue corporate cards with automated expenses, spending limits, and more.
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2. SiteimproveProduct: Siteimprove |
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3. PlytixProduct: Plytix |
Plytix, a High Performer in G2's Product Information Management (PIM) software category, allows customers to centralize, optimize, and distribute their product content and feeds in a single location.
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4. DixaProduct: Dixa |
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5. Falcon.ioProduct: Falcon.io |
Falcon.io, recognized by G2 as one of 2019's Top 50 Products for Marketing, offers social media monitoring, analytics, and advertising tools. The company boasts offices in four cities: Copenhagen, New York, Berlin and Budapest.
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6. CludoProduct: Cludo Site Search & Insights |
Cludo is an intelligent site search and insights platform, and a High Performer in G2's Enterprise Search software category. Notably, the tool recently rolled out an Intelligent Autocomplete feature.
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7. NinjaMockProduct: NinjaMock |
Ninjamock is a wireframing tool that helps teams with web design, boasting customers at Groupon and Cisco on its website. Its Chrome extension has a 4.4 out of 5 rating, based on 30 reviews, and it is a High Performer on G2 ’s Wireframing Grid®.
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8. MorningTrainProduct: Morningscore |
Morningscore is an SEO tool and a High Performer in G2's SEO category. In Ease of Use, Quality of Support, and Ease of Setup, Morningscore scores at least 9.5/10.
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9. IdeanoteProduct: Ideanote |
Ideanote is an idea management software tool based in Denmark. On the company's website, it boasts major customers like Disney, Deloitte, General Electric, and PWC.
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10. TrustpilotProduct: Trustpilot |
Trustpilot allows companies to host user reviews on their websites, and it has the highest overall G2 Score of the seven in our Product Reviews category, placing it in our Leaders quadrant. Trustpilot has offices in New York, London, Melbourne, Berlin and Denver, in addition to Copenhagen.
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11. Clerk.ioProduct: Clerk.io |
Clerk.io is an e-merchandising tool that users artificial intelligence to analyse and learn your customer's interests. Additionally, the tool is a High Performer in G2's E-Merchandising software category.
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12. eloomi A/SProduct: eloomi |
eloomi is a Corporate LMS tool that aims to simplify skill training and continuous performance improvement. The company boasts big-name customers like Domino's and Hertz, and is a High Performer in G2's Corporate LMS software category.
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13. ForecastProduct: Forecast |
Forecast, a High Performer in G2's Project Management software category, is a business management platform aiming to help project-based companies work better.
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14. Backup BirdProduct: Backup Bird |
Backup Bird is a server backup tool that helps server administrators to backup files and databases. Users cite Backup Bird's Ease of Use, which scores a 9.8 out of 10 on G2.
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15. MonsidoProduct: Monsido |
Monsido, a tool that scans websites to find errors and optimization opportunities, is a High Performer in G2's Digital Governance software category. Some of the tool's most notable customers, according to its website, are the Sydney Opera House and Notre Dame.
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16. TemplafyProduct: Templafy |
Templafy is a Digital Governance software tool that helps people manage, update, and share business document templates and brand assets across the organization. G2 users cite the tool's Ease of Use, which scores a 9.3 out of 10 on G2.
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17. TargitProduct: Targit |
Targit, a High Performer in G2's Self-Service Business Intelligence software category, helps companies to analyze, visualize, and get valuable insights out of their data.
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18. PrezentorProduct: Prezentor |
Prezentor, a High Performer in G2's Sales Enablement software category, helps companies manage their sales content, build customer dialogues, and gain insights.
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19. DanDomainProduct: DanDomain |
DanDomain, a High Performer in G2's Web Hosting Providers category, provides web hosting and domain name services.
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20. AskCodyProduct: AskCody |
AskCody is a meeting room booking tool that aims to eliminate office friction, improve productivity, and optimize workplace utilization. In March of 2019, they secured a Series unknown round of funding for $2.5 million.
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21. Bitberry SoftwareProduct: FreeFileViewer |
Bitberry Software is a Windows software tool with multiple offerings, including the FreeFileViewer, a file converter, a photo handler, a video downloader, and more.
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22. AIRTAMEProduct: AIRTAME |
Airtame is a wireless screen sharing tool that helps schools and businesses share content from a single computer to a shared screen. Reviewers cite its Ease of Use, which scores a 9.1 out of 10 on G2.
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23. XinkProduct: Xink |
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24. PlandayProduct: Planday |
Planday is an employee scheduling platform, and a High Performer in G2's Workforce Management software category. The tool's website boasts customers like Barry's Bootcamp, Best Western, Title Boxing, and more.
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25. Phase OneProduct: Capture One Pro |
Capture One Pro is a photo editing tool that is ranked as a High Performer on G2 ’s Photo Editing Grid® due to its high user satisfaction. In addition to its software, Phase One offers professional-level photography equipment of many varieties. The company also has offices in New York, London, Cologne, Tokyo and Hong Kong.
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26. UmbracoProduct: Umbraco |
Umbraco is an open-source ASP.NET CMS that boasts more than 440,000 installations and 220,00 active members in its community. Umbraco is built on Microsoft Azure.
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27. GenieBeltProduct: GenieBelt |
GenieBelt has been rated highly enough by reviewers to be rated a High Performer in our Construction Management category. The product and mobile application have been used for more than 20,000 construction projects in 100-plus countries, according to its website. GenieBelt also has offices in London and Lodz.
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28. SitecoreProduct: Sitecore Experience Platform |
Sitecore is a Web CMS with numerous add-ons available, including social, print and mobile. With its market presence, Sitecore has its own services category on our site: Sitecore Developers. Sitecore lists office addresses in 18 countries and two U.S. states.
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29. AcubizProduct: Acubiz EMS |
While only 29 Denmark software companies had enough review data to qualify for our list, there are still an abundance of additional Danish SaaS companies. Here’s a quick rundown of other Denmark software companies with their total funding to date.
Company |
Product(s) |
Founded |
Funding |
|---|---|---|---|
| Adform | Adform DMP, Adform Demand Side Platform, Adform Edge, Adform Publisher Edge | 2002 | $27,500,000 |
| Agillic | Agillic Dialogue | 1999 | n/a |
| Conferize | Conferize | 2010 | $4,006,224 |
| Futurelabs | Futurelabs CRM | 2018 | n/a |
| Heimdal Security | Heimdal CORP | 2014 | n/a |
| ioGates | ioGates | 2003 | Acquired |
| IntraVision | IntraService | 2004 | n/a |
| ITMC | idm365 | 2002 | n/a |
| Netop | Netop Learning Center, Netop Live Guide, Netop Vision |
1981 | n/a |
| OfficeReports | OfficeReports | 2009 | n/a |
| Omada | Omada Identity Suite | 1999 | $21,490,080 |
| SMS PASSCODE | Adaptive Multi-factor Authentication | 2006 | Acquired |
| SPAMfighter | SPAMfighter Exchange Module | 2003 | n/a |
| Stibo Systems | Stibo STEP | 1976 | n/a |
| Targit | Targit | 1986 | Acquired |
| webCRM | webCRM | 2005 | n/a |
This post was originally published in December 2017 and has been updated with new data as of September 2019.
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Can you guess top 100 software companies in Europe, the Middle East, and Africa?
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