The State of B2B Denmark Tech in 2017

When you think about the biggest tech or startup hubs in the world, Denmark may not be the first country to come to mind. The United States and Canada loom as two tech giants in the Western Hemisphere, and even in Europe, countries like Great Britain and France, with London and Paris, respectively, are more traditionally thought of for their tech scenes.

But the Danes have emerged as an up-and-coming market technology leader in recent years, even ranking No. 6 in The Global Entrepreneurship and Development Institute’s “Global Entrepreneurship Index.” This is particularly true in the business-to-business (B2B) scene, which is where G2 Crowd is most concerned.

At the heart of Denmark’s tech world is Copenhagen, the country’s capital and most populated city (its population of 750,000-plus people makes up a little more than 13 percent of Denmark’s total population of 5.7 million people). Of the 26 B2B software vendors on G2 Crowd with a headquarters location identified in Denmark, 18 are in the capital. Countless more vendors across our site list offices in Copenhagen as well.

Much has been written about the Copenhagen tech and startup scene in recent years and why it has grown so quickly. Business Insider wrote that “Denmark has the fastest growing startup scene in the Nordic region” due to “grassroots movements forming in recent years and mobilizing the community,” citing TechBBQ, a startup and innovation summit in the city. Founders, a Copenhagen-based company that has founded 12 companies since 2012, released a report in November 2017 that found that the past success (and money) of particular Nordic startups has fueled its current growth; in Copenhagen those companies include Zendesk and Tradeshift, both now headquartered in San Francisco.

With the tech scene on the rise, the Danish government has taken notice, with its Ministry of Business and Growth and the Ministry of Immigration, Integration and Housing co-leading Start-Up Denmark, which exists to drive entrepreneurs to the country and encourage tech growth.

Note: Only software vendors on G2 Crowd with headquarters currently in Denmark are included in graph.

With so much activity and growth in the Danish tech scene, we pulled together a list of the top-rated products on G2 Crowd with vendors headquartered in Denmark. The list below is ordered by user satisfaction, and to qualify, a product was required to have at least 10 verified user reviews.

For each product, we created a profile to give a snapshot of what it is and what it does, and to give some insight into the company behind it. All the data comes from G2 Crowd.com (and our nearly 300,000 B2B software and services reviews), or from publicly available sources such as LinkedIn and Crunchbase. These 26 Danish B2B companies are represented by 372 verified reviews from real users across a variety of categories, from CRM to Project Management to Service Desk. Read more below about some of the companies playing a major role in Denmark’s bustling tech environment.



falcon-io

1. Falcon.io
Product: Falcon.io
Category: Social Media Management
City: Copenhagen
Founded: 2010
Employees: 240

Falcon.io is far-and-away the most-reviewed Danish product on G2 Crowd. It is also loved by its users, earning its status in our Winter 2018 Social Media Management Grid® Report. It also provides tools for social media analytics and social media monitoring. The company boasts offices in four cities: Copenhagen, New York, Berlin and Budapest.

falcon-leaderTotal Reviews: 171
Categories: Social Media Management, Social Media Monitoring, Social Media Analytics
Average Company Size: 47% of reviewers work for a mid-market company (between 51-1,000 employees).
Highest-Rated Features: Falcon.io reviewers rated the tool’s scalability, as well as its performance and reliability, as its two top-rated features (each at 89% satisfaction).
Total Funding: $40,674,105
Funding Rounds: 4
Number of Investors: 5

Series C in Feb. 2017: $7,000,000 led by Clipio Partners
Debt Financing in April 2016: €5,000,000 led by Columbia Lake Partners
Series B in March 2015: €20,000,000 led by Prime Ventures
Series A in Aug. 2013: €6,000,000 led by Target Partners

Company Awards:
2015 Startup of the Year – Nordic Innovation
2013 Europe Top 100 – Red Herring

Mission Statement: “To create products that empower people to reach their customers with the strongest insights and results possible.”

Glassdoor Employee Rating: 3.7 out of 5 stars

View all Falcon.io job openings on LinkedIn


ninjamock

2. NinjaMock
Product: NinjaMock
Category: Wireframing
City: Hellerup
Founded: 2013
Employees: 5

Ninjamock is a wireframing tool that helps teams with web design, boasting customers at Groupon and Cisco on its website. Its Chrome extension has a 4.4 out of 5 rating, based on 30 reviews, and it is a High Performer on G2 Crowd’s Wireframing Grid®.

Total Reviews: 25
Categories: Wireframing
Average Company Size: 72% of reviewers work for a small-business company (50 or fewer employees).
Highest-Rated Features: NinjaMock reviewers rated the tool’s Ease of Setup and Ease of Admin as its two top-rated features (each at 98% user satisfaction).
Total Funding: n/a
Funding Rounds: 0
Number of Investors: 0

Via NinjaMock’s website, the platform is completely financed internally from the team that has built the program. The company also relies on help from “ambassadors, programs and friends.”

Mission Statement: “We help creative people bring their ideas to market — fast.”

Glassdoor Employee Rating: n/a

No current NinjaMock job openings.

ninjamock-ceo“We are excited to be listed among other great Danish companies. This will further inspire us to continue our growth and deliver the best product and customer service in the industry.”
— James Van Hauen, NinjaMock CEO and founder


falcon-io

3. Komfo
Product: Komfo
Category: Social Media Management
City: Copenhagen
Founded: 2008
Employees: 70

Komfo is a social media management tool with monitoring and analytics capabilities. It recently was named a High Performer in the Winter 2018 Social Media Management Grid® Report. The company website boasts more than 4,000 users in 50-plus countries. It also has an integration with Sitecore, a web CMS also appearing on this list.

komfo-awardTotal Reviews: 15
Categories: Social Media Management, Social Media Monitoring, Social Media Analytics.
Average Company Size: 60% percent of reviewers work for a mid-market company (between 51-1,000 employees).
Highest-Rated Features: Komfo reviewers rated the tool’s content engagement analysis (97% user satisfaction) and social monitor reporting (95%) as its two top-rated features.
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

There is no publicly information on Komfo’s financial portfolio.

Company Awards:
2014 Bully Award Oscars of Tech – White Bull
2014 Red Herring Global 100 – Red Herring

Mission Statement: “We deliver a world-class software solution to help brands connect with their customers and drive business value from the power of social media insights and actionable data.”

Glassdoor Employee Rating: 4.3 out of 5 stars

View all Komfo job openings


phase-one4. Phase One
Product: Capture One Pro
Category: Photo Editing
City: Copenhagen
Founded: 1993
Employees: 307

Capture One Pro is a photo editing tool that is ranked as a High Performer on G2 Crowd’s Photo Editing Grid® due to its high user satisfaction. In addition to its software, Phase One offers professional-level photography equipment of many varieties. The company also has offices in New York, London, Cologne, Tokyo and Hong Kong.

Total Reviews: 44
Categories: Photo Editing
Average Company Size: 80% of reviewers work for a small-business company (50 or fewer employees).
Highest-Rated Features: Capture One Pro reviewers rated the tool highest for product headed in the right direction (95% user satisfaction) and its overall meeting of requirements (89%).
Total Funding: n/a
Funding Rounds: 1
Number of Investors: 1
Number of Acquisitions: 1

Acquisition in Dec. 2015: Acquired Mamiya Digital Imaging for undisclosed amount.
Series A in Feb. 2014: Undisclosed round led by Silverfleet Capital.

Mission Statement: “With the Phase One XF Camera System we have pushed the limits of what the world’s best photography is made of.”

Glassdoor Employee Rating: n/a

View all Phase One job openings on LinkedIn


5. Trustpilot
Product: Trustpilot
Category: Product Reviews
City: Copenhagen
Founded: 2007
Employees: 618

Trustpilot allows companies to host user reviews on their websites, and it has the highest overall G2 Score of the seven in our Product Reviews category, placing it in our Leaders quadrant. Trustpilot has offices in New York, London, Melbourne, Berlin and Denver, in addition to Copenhagen.

Total Reviews: 43
Categories: Product Reviews
Average Company Size: 51% of reviewers work for a small-business company (50 or fewer employees), while 49% of reviewers work for a mid-market company (51-1000 employees).
Highest-Rated Features: Trustpilot reviewers rated its ease of use (94% user satisfaction) and its quality of support (89%) as its two top-rated features.
Total Funding: $143,800,000
Funding Rounds: 7
Number of Investors: 7

Series F in Sep. 2017: $20,000,000 led by Silicon Valley Bank
Series E in Jan. 2017: $6,900,000 led by Draper Esprit
Series D in May 2015: $73,500,000 led by Vitruvian Partners
Series C in Jan. 2014: $25,000,000 led by Draper Esprit
Series B in Dec. 2012: $13,000,000 led by Index Ventures
Series A in Nov. 2011: $4,500,000 led by Northzone
Seed Round in Jan. 2011: $900,000 led by Seed Capital

Company Awards:
2016 Best Companies to Work For – Best Companies Group
2014 Best Places to Work – Crain’s New York

Mission Statement: “We at Trustpilot are working hard to make sure that consumers are informed about the companies they buy from. Are they doing a good job? Does their customer service stand out? Do they deliver on their promises?”

Glassdoor Employee Rating: 3.8 out of 5 stars

View all TrustPilot job openings on LinkedIn

falcon-io-ceo“In the people-powered era, where influence has shifted from businesses to consumers, Trustpilot helps consumers choose with confidence while helping good companies to become truly great.”
— Peter Mülhmann, Trustpilot CEO and founder


geniebelt6. GenieBelt
Product: GenieBelt
Category: Construction Management
City: Copenhagen
Founded: 2012
Employees: 54

GenieBelt has been rated highly enough by reviewers to be rated a High Performer in our Construction Management category. The product and mobile application have been used for more than 20,000 construction projects in 100-plus countries, according to its website. GenieBelt also has offices in London and Lodz.

Total Reviews: 18
Categories: Construction Management
Average Company Size: 72% of reviewers work for a small-business company (50 or fewer employees).
Highest-Rated Features: GenieBelt reviewers rated its ease of setup (eighty-eight percent) and its ease of admin (eighty-six percent) as its two top-rated features.
Total Funding: $3,448,075
Funding Rounds: 3
Number of Investors: 3

Seed Round in Sep. 2016: €2,000,000 led by Solar
Angel Round 2 in Feb. 2015: $700,000 led by Just Eat
Angel Round in Nov. 2013: $500,000

Company Awards:
2016 Ekspert Award – Ekspertvalg

Mission Statement: “Revolutionize project management in construction industry.

Glassdoor Employee Rating: 4.7 out of 5 stars

View all GenieBelt job openings on LinkedIn

geniebelt-ceo“We are very happy to be part of this valuable list. Being an actor of change for construction is at the heart of our motivations. Now more than ever, it is our responsibility to push for more accountability and transparency in the building industry. All we want to promise is that, we will put all our efforts to continue empowering communication between the construction site and the office.”
— Ulrik Branner, GenieBelt CEO


umbraco7. Umbraco
Product: Umbraco
Category: Web Content Management
City: Odense
Founded: 2001
Employees: 33

Umbraco is an open-source ASP.NET CMS that boasts more than 440,000 installations and 220,00 active members in its community. Umbraco is built on Microsoft Azure.

Total Reviews: 18
Categories: Web Content Management
Average Company Size: 50% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: Umbraco reviewers rated its asset management (88% user satisfaction) and its enterprise scalability (85%) as  its two top-rated features.
Total Funding: n/a
Funding Rounds: n/a
Number of Investors: n/a

There is no public information on Umbraco’s financial portfolio.

Mission Statement: “By focusing on helping you deliver delightful digital experiences by making Umbraco friendly, simpler and social, we aim to achieve our vision: By the end of 2021 we want to have 1,000,000 live sites on Umbraco software, whereof 100,000 are on Umbraco Cloud.”

Glassdoor Employee Rating: n/a

View all Umbraco job openings on LinkedIn


sitecore8. Sitecore
Product: Sitecore Web Experience Manager
Category: Web Content Management
City: Copenhagen
Founded: 2001
Employees: 1,028

Sitecore is a Web CMS with numerous add-ons available, including social, print and mobile. With its market presence, Sitecore has its own services category on our site: Sitecore Developers. Sitecore lists office addresses in 18 countries and two U.S. states.

Total Reviews: 43
Categories: Web Content Management
Average Company Size: 51% of reviewers work for an enterprise company (1,001+ employees).
Highest-Rated Features: Sitecore Web Experience Manager reviewers rated its enterprise scalability (84% user satisfaction) and its internalization (81%) as its two top-rated features.
Acquisition Details: Acquired by EQT
Total Funding: n/a
Funding Rounds: 1
Number of Investors: 1

Acquired in Apr. 2016: $1,100,000,000 by EQT
Series A in Dec. 2011: Undisclosed amount led by TCV

Mission Statement: “Our mission is to revolutionize that relationship by empowering brands to own the experience and market in context of customer interactions.”

Glassdoor Employee Rating: 3.2 out of 5 stars

View all Sitecore job openings on LinkedIn


OTHER DENMARK B2B SOFTWARE COMPANIES

While only eight Demark software companies had enough review data to qualify for our list, there are still an abundance of additional Danish SaaS companies. Here’s a quick rundown of other Denmark software companies with their total funding to date.


Company

Product(s)

Founded

Funding
Adform Adform DMP, Adform Demand Side Platform, Adform Edge, Adform Publisher Edge 2002 $27,500,000
Agillic Agillic Dialogue 1999 n/a
Conferize Conferize 2010 $4,006,224
Forecast Forecast.it 2013 n/a
Futurelabs Futurelabs CRM 2017 n/a
Heimdal Security Heimdal CORP 2014 n/a
ioGates ioGates 2003 Acquired
IntraVision IntraService 2004 n/a
ITMC idm365 2002 n/a
Netop Netop Learning Center,
Netop Live Guide, Netop Vision
1981 n/a
OfficeReports OfficeReports 2009 n/a
Omada Omada Identity Suite 1999 $21,490,080
SMS PASSCODE Adaptive Multi-factor Authentication 2006 Acquired
SPAMfighter SPAMfighter Exchange Module 2003 n/a
Stibo Systems Stibo STEP 1976 n/a
Targit Targit 1986 Acquired
Templafy Templafy 2014 $4,151,920
webCRM webCRM 2005 n/a

Thank you for reading about the B2B software vendors and products on G2 Crowd that hail from Denmark. For any questions about the methodology or the data included (or anything else with this project), please reach out to Editorial Team Lead Jakub Rudnik at jrudnik@g2crowd.com.