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In the Westernized world, it’s easy to assume that the majority of technological innovations are centralized in the U.S. and Western Europe. However, you might be surprised to discover that Israel has one of the world’s most prolific and successful startup tech scenes. In fact, it has more high-tech startups per capita of any other country on the planet, and it ranks No. 16 on The Global Entrepreneurship and Development Institute’s ‘Global Entrepreneurship Index.’ Which, considering that as of 2017 Israel’s population is about 8.3 million, that’s an incredible achievement.
Israel has been nicknamed the ‘Start-Up Nation’ by authors Dan Senor and Saul Singer in their book “Start-up Nation: The Story of Israel’s Economic Miracle,” and the name has stuck. With its own Silicon Wadi (to mirror California’s Silicon Valley) along its coastal plain and centered in Tel Aviv, Israel has created a unique environment that fosters innovation. Of the 33 B2B software vendors on G2 Crowd with a headquarters location identified in Israel, 19 are in Tel Aviv.
This unique approach centers around “hubs.” These are typically run by a venture fund, providing funding to promising ideas nurtured within these hubs’ shared working spaces. While G2 Crowd focuses primarily on B2B software and services, Israel has a bustling “for-benefit” or fourth sector scene where non-profit, social and environmental justice goals are approached with a business mindset.

Note: Only software vendors on G2 Crowd with headquarters currently in Israel are included in graph.
With Israel emerging as a tech hub, we have pulled together a state of the Israeli B2B tech scene that includes all of the top-rated products on G2 Crowd which have parent companies headquartered in Israel. Our list is ranked by user satisfaction of a company’s top-rated product. To qualify, a product was required to have at least 10 verified real-user reviews.
For each qualifying product, we created a company profile to recognize what that company is and does, as well as give insight into their history and culture. The data relies on G2 Crowd’s nearly 300,000 B2B software and services reviews, or from publicly-made available data sources such as LinkedIn, Crunchbase and Glassdoor. The report features 32 B2B Israeli software companies who are represented with over 1,150 verified user reviews across categories from Project Management to Social Media Management to Service Desk. Continue reading for an in-depth look into the major players fueling Israel’s emerging tech hub.
Top B2B Israeli Tech in 2017
Logz.io is a log analysis platform that provides AI-powered ELK (elasticsearch, logstash and kibana) as a service. It has an impressive 4.6 out of 5 stars based on 25 reviews on G2 Crowd. The company has offices in both Boston and Tel Aviv.
Categories: Security Information and Event Management (SIEM),
Log Analysis, Application Performance Monitoring
Average Company Size: 56% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: Logz.io reviewers rated the tool’s product direction (100% user satisfaction) and its ease of doing business with (98% user satisfaction) as the tool’s two top-rated features.
Funding Rounds: 4
Number of Investors: 4
Series C in Nov. 2017: $23,000,000 led by OpenView
Series B in Nov. 2016: $16,000,000 led by OpenView
Series A in Oct. 2015: $6,700,000 led by 83North
Seed Round in Feb. 2015: $1,200,000 led by Giza Venture Capital
Glassdoor Employee Rating: 5 out of 5 stars –
based on 1 review
2. Wix
Product: Wix
Category: Website Builder
City: Tel Aviv
Founded: 2006
Employees: 2,206
Wix is one of the world’s leading website builders, having been featured as a Leader in the G2 Crowd Winter 2016 Website Builder Grid® Report. With Wix’s cloud-based development platform, anyone can create a website for free. In 2017, Wix boasts over 110 million users. It has offices in Israel, the U.S., Lithuania, Germany, Brazil and the Ukraine.
Categories: Website Builder
Average Company Size: 81% of reviewers work for a small-business company (50 or fewer employees).
Highest-Rated Features: Wix reviewers rated the tool’s drag and drop (90% user satisfaction) and templates (86%) as the tool’s two top-rated features.
IPO Share Price: $17
Money Raised at IPO: $127,050,000
Total Funding: $58,500,000
Funding Rounds: 4
Number of Investors: 5
IPO in Nov. 2013: $603,917,556 valuation at IPO
Series D in March 2011: $40,000,000 led by Dag Ventures
Series C in March 2010: $10,000,000 led by Benchmark
Series B in Oct. 2008: $3,500,000 led by Bessemer Venture Partners
Series A in Dec. 2007: $5,000,000 led by Bessemer Venture Partners
Glassdoor Employee Rating: 4.6 out of 5 – based on 134 reviews
3. RadView Software
Product: WebLOAD
Category: Software Testing
City: Rosh Ha’Ayin
Founded: 1993
Employees: 27
WebLOAD is a load testing product that supports enterprise-scale technology. It was recently featured as a High Performer on G2 Crowd’s Summer 2017 Software Testing Grid® Report. WebLOAD’s parent company, Radview, has offices in North America, the UK, France, Israel and Germany.
Categories: Software Testing
Average Company Size: 59% of reviewers work for an enterprise company (more than 1,000 employees).
Highest-Rated Features: WebLOAD reviewers rated the tool’s quality of support (93% user satisfaction) and ease of doing business with (90%) as its two top-rated features.
IPO Share Price: $.0065
Money Raised at IPO: $40,000,000
Total Funding: $11,500,000
Funding Rounds: 3
Number of Investors: 4
IPO in Aug. 2000
Funding Round in Aug. 2006: $1,500,000 led by Fortissimo Capital
Series B in Dec. 2000: $3,500,000 led by North Bridge Venture Partners
Series A in May 1998: $4,000,000 led by Formula Ventures
Glassdoor Employee Rating: n/a
4. Kenshoo
Product: Kenshoo Infinity Suite
Category: Cross-Channel Advertising
City: Tel Aviv
Founded: 2006
Employees: 591
Kenshoo is an agile marketing software that covers many different advertising channels. From search advertising to social media and mobile advertising, Kenshoo claims to have nearly 4,000 ads globally. Beyond its headquarters in Tel Aviv, Kenshoo also has six offices in the U.S., as well as offices in Mexico, Australia, the UK, China, Japan, Germany, Spain, France, Singapore, Brazil and Sweden.
Categories: Cross-Channel Advertising, Display Advertising, Mobile Advertising, Social Media Advertising, Other Digital Advertising
Average Company Size: 46% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: Kenshoo reviewers rated the tool’s ad and conversation tracking (88% user satisfaction), as well as its paid keyword optimization (87%) as the tool’s two top-rated features.
Funding Rounds: 7
Number of Investors: 4
Number of Acquisitions: 1
Acquisition in Sep. 2014: Acquired Adquant for $12,000,000.
Series F in Apr. 2014: $20,000,000 led by Bain Capital Ventures.
Series E in Nov. 2012: $12,000,000 led by Tenaya Capital.
Series D in Sep. 2010: $17,660,149 led by undisclosed investor.
Series C in Jul. 2010: Undisclosed round led by Sequoia Capital.
Series B in Mar. 2009: Undisclosed round led by Sequoia Capital.
Series A in Apr. 2008: Undisclosed round led by Arts Alliance Ventures.
Series A in Dec. 2007: Undisclosed round led by Sequoia Capital.
2017 – Technology Partner of the Year for North America and EMEA – Bing
2017 – Best SEA Suite – SEMY Awards
2017 – Best PCC Management Suite – European Search Awards
Mission Statement: “Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media.”
Glassdoor Employee Rating: 3.8 out of 5 – based on 111 reviews

5. SysAid
Product: SysAid
Category: Service Desk
City: Tel Aviv
Founded: 2002
Employees: 125
SysAid is a service desk platform that integrates all the important IT service management tools in one dashboard. It was named a High Performer in G2 Crowd’s Summer 2017 Service Desk Grid® and boasts a customer base of more than 10,000 companies in 140-plus countries. SysAid has offices in the U.S., Australia, the UK, Brazil and Israel.
Categories: Service Desk
Average Company Size: 67% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: SysAid reviewers rated the tool’s automated ticket routing (97% user satisfaction) and its ticket notification (90%) as the tool’s two top-rated features.
Funding Rounds: 1
Number of Investors: n/a
Funding Round in Jan. 2015: Undisclosed amount from an undisclosed investor.
Glassdoor Employee Rating: 2.8 out of 5 – based on 18 reviews
6. Oktopost
Product: Oktopost
Category: Social Media Management
City: Ramat Gan
Founded: 2013
Employees: 19
Oktopost is a platform designed for B2B marketers specifically for social media marketing. It was named a High Performer on G2 Crowd’s Winter 2018 Social Media Monitoring, Social Media Management, Social Media Analytics, and Social Media Suites Grid® Reports.
Categories: Social Media Analytics, Social Media Management, Social Media Monitoring
Average Company Size: 53% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: Oktopost reviewers rated the tool’s scheduling (100% user satisfaction) and its reporting (98%) as the tool’s two top-rated features.
Funding Rounds: 1
Number of Investors: 2
Seed Round in Nov. 2016: $800,000 led by 2B Angels
Glassdoor Employee Rating: 5 out of 5 stars – based on 1 review

IConduct is an IPaaS platform that helps users integrate their software solutions. It can handle integrations for Salesforce, HubSpot, Oracle, NetSuite, Jira, OKTA and more. IConduct was also named a High Performer on G2 Crowd’s Summer 2017 iPaaS Grid® Report.
Categories: iPaaS
Average Company Size: 86% of IConduct reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: IConduct reviewers rated the tool’s data transformations (94% user satisfaction) and its master data management (94%) as the tool’s two top-rated features.
Funding Rounds: n/a
Number of Investors: n/a
There is no public information on IConduct’s financial portfolio.
Glassdoor Employee Rating: n/a
8. Klear
Product: Klear
Category: Social Media Analytics
City: Haifa
Founded: 2011
Employees: 12
Klear is a social media and influencer marketing platform that empowers data-driven marketing. Named a High Performer on the Winter 2018 Influencer Marketing Grid® Report, Klear has information on more than 500 million social media accounts.
Categories: Social Media Analytics, Social Media Monitoring, Influencer Marketing
Average Company Size: 88% of reviewers work for a small-business company (fewer than 50 employees).
Highest-Rated Features: Klear reviewers rated the its influencer identification (96% user satisfaction) and its scalability (95%) as the tool’s two top-rated features.
Funding Rounds: 5
Number of Investors: 4
Series A in Jun. 2015: $1,500,000 led by AltaIR Capital
Seed Round in Mar. 2015: $750,000 from undisclosed investor
Seed Round in Sep. 2014: $150,000 from undisclosed investor
Non Equity Assistance in Sep. 2012: Undisclosed amount led by Microsoft Accelerator Tel Aviv
Seed Round in Feb. 2012: $500,000 led by Microsoft Accelerator Tel Aviv
Glassdoor Employee Rating: n/a

9. PractiTest
Product: PractiTest
Category: Software Testing
City: Rehovot
Founded: 2008
Employees: 11
PractiTest is a software testing platform designed to help users control the testing and development process. It was named a High Performer on the Summer 2017 Software Testing Grid® Report. PractiTest can be integrated with Jira, Redmine, Bugzilla and more.
Categories: Software Testing
Average Company Size: 62% of reviewers work for a small-business company (fewer than 50 employees).
Highest-Rated Features: Falcon.io reviewers rated the tool’s scalability and its performance and reliability as the tool’s two top-rated features (each at 89% user satisfaction).
Funding Rounds: n/a
Number of Investors: n/a
There is no public information on PractiTest’s financial portfolio.
2016 30 Fastest Growing Companies – The Silicon Review
Mission Statement: “We pursue long term ideas without fear and only release our products when we feel they meet our standards”
Glassdoor Employee Rating: n/a
10. monday.com
Product: monday.com (formerly dapulse)
Category: Project Management
City: Dimona
Founded: 2012
Employees: 95
monday.com is a project management tool to keep teams focused and in communication. Having recently changed its name from dapulse, Monday.com was named a High Performer in the Fall 2017 Project Management Grid® Report. Its single main office is in Tel Aviv.
Categories: Project Management, Product Management
Average Company Size: 58% of reviewers work for a small-business company (50 or fewer employees).
Highest-Rated Features: monday.com reviewers rated its portfolio coordination and its performance and reliability as the tool’s two top-rated features, each at 89% user satisfaction.
Funding Rounds: 3
Number of Investors: 3
Series B in Apr. 2017: $25,000,000 led by Insight Venture Partners
Series A in Dec. 2015: $7,600,000 led by Genesis Partners
Seed Round in Aug. 2012: $1,500,000 led by Genesis Partners
2017 – One of the Hottest Startups in Tel Aviv – WIRED
2017 – 7 Best Israeli Startups to Work For – The Times of Israel
2017 – 25 Coolest Tech Companies in Israel – Business Insider
2017 – Most Promising Startups in Israel – Globes
Mission Statement: “Our mission is to help teams build a culture of transparency, empowering everyone to achieve more and be happier at work.”
Glassdoor Employee Rating: 5 out of 5 stars – based on 13 reviews
11. GamEffective
Product: GamEffective
Category: Sales Gamification
City: Tel Aviv
Founded: 2012
Employees: 52
GamEffective is an easily integrated employee engagement and sales gamification platform. Its integrations include Salesforce, Microsoft Dynamics, Oracle, Jive, Cornerstone, Zendesk and more. With 18 reviews, GamEffective has an impressive score of 4.6 out of 5 stars on G2 Crowd.
Categories: Sales Gamification, Sales Performance Management, Employee Engagement, Corporate LMS.
Average Company Size: 61% of reviewers work for an enterprise company (more than 1,000 employees).
Highest-Rated Features: GamEffective reviewers rated its CRM integration (91% user satisfaction), as well as its user, role and access management (90%) as the tool’s two top-rated features.
Funding Rounds: 4
Number of Investors: 5
Series B in Aug. 2017: Undisclosed amount led by Jerusalem Venture Partners (JVP)
Series B in Jan. 2016: $7,000,000 led by CE Ventures
Series A in Jan. 2015: $3,00,000 led by Verint Systems
Seed Round in Jan. 2014: Undisclosed amount led by undisclosed investor
Glassdoor Employee Rating: n/a
12. Commun.it
Product: Commun.it
Category: Social Media Management
City: Tel Aviv
Founded: 2012
Employees: 12
Communi.it is a community management tool specifically for Twitter. With built-in Twitter analytics, companies can jump-start their social media presences. Commun.it claims to have 1 million users in more than 175 countries.
Categories: Social Media Management, Social Media Monitoring
Average Company Size: 73% of reviewers work for a small-business company (50 or fewer employees).
Highest-Rated Features: Commun.it reviewers rated its influencer identification and social listening as the tool’s two top-rated features, each at 94% user satisfaction.
Funding Rounds: 1
Number of Investors: 1
Seed Round in Dec. 2012: $100,000 led by undisclosed investor
Glassdoor Employee Rating: n/a
13. emaze
Product: emaze
Category: Presentation
City: Tel Aviv
Founded: 2012
Employees: 22
Completely cloud-based, emaze allows users to create and share presentations quickly and easily. Ideal for school, websites, blogs, business and more, user reviews have given emaze a score of 4.4 out of 5 stars with 27 reviews.
Categories: Presentation
Average Company Size: 41% of reviewers work for a small-business company (50 or fewer employees), while 37% of reviewers work for an enterprise company (more than 1,000 employees).
Highest-Rated Features: emaze reviewers rated its ease of use and overall meeting of requirements as its two top-rated features, each at 87% user satisfaction.
Funding Rounds: 2
Number of Investors: 2
Series A in Nov. 2014: $2,000,000 led by Firstime Venture Capital
Seed Round in May 2013: $800,000 led by TheTime
Glassdoor Employee Rating: n/a
14. AppsFlyer
Product: AppsFlyer
Category: Mobile Marketing
City: Herzliya
Founded: 2011
Employees: 333
AppsFlyer is a mobile marketing platform that allows businesses to grow their mobile presences. A variety of tools and marketing strategies are built into the platform to help companies get maximum exposure. Users have reviewed AppsFlyer and given it a score of 4 stars out of 5.
Categories: Mobile Marketing
Average Company Size: 64% of reviewers work for a mid-market company (between 51-1,000 employees).
Highest-Rated Features: AppsFlyer reviewers rated its overall meeting of requirements (85% user satisfaction) and its ease of use (82%) as the tool’s two top-rated features.
Funding Rounds: 4
Number of Investors: 11
Series C in Jan. 2017: $56,000,000 led by Qumra Capital
Series B in Jan. 2015: $20,000,000 led by Eight Roads Ventures
Series A in Mar. 2014: $7,100,000 led by Pitango Venture Capital
Seed Round in Sep. 2012: Undisclosed amount led by Microsoft Accelerator Tel Aviv
Glassdoor Employee Rating: 4.8 out of 5 stars – based on 29 reviews
15. NICE Systems
Product: Nice Performance Management
Category: Sales Performance Management
City: Raanana
Founded: 1986
Employees: 5,189
Nice Performance Management is a sales performance management tool that uses data to determine sales teams’ strengths and weaknesses. Eleven users have given Nice Performance Management a score of 4.1 out of 5 stars.
Categories: Sales Performance Management
Average Company Size: 70% of reviewers work for an enterprise company (more than 1,000 employees).
Highest-Rated Features: NICE Performance Management reviewers rated its employee profiles (95%) and its employee structure (91%) as the tool’s two top-rated features.
Other Products: NICE IEX, NICE Voice of the Customer
Stock Price: $87.68 (as of Dec. 11, 2017)
Number of Acquisitions: 13
Investments: 1
Investment in Jan. 2016: CallVU
IPO in Feb. 1996
2016 – Tech Culture Award – TMCnet
Mission Statement: “We believe that leadership is a result of putting customers first. In fact, our values are grounded in cherishing our customers, and our employees firmly believe that our success is a reflection of our customer’s success. This means providing our customers with innovative, revolutionary and scalable technology that can make a real difference– and, in turn, to their customers.”
Glassdoor Employee Rating: 3.6 out of 5 stars – based on 491 reviews
16. BrightInfo
Product: BrightInfo
Category: Market Account Intelligence
City: Tel Aviv
Founded: 2013
Employees: 19
BrightInfo is an A/B testing and marketing account intelligence platform that is easily set up and allows users to analyze visitor behavior. BrightInfo has its headquarters in Tel Aviv and 13 user reviews have given it a G2 score of 4.2 out of 5 stars.
Categories: Market Account Intelligence, A/B Testing
Average Company Size: 77% of reviewers work for a small-business company (fewer than 50 employees).
Highest-Rated Features: BrightInfo reviewers rated its quality of support (94% user satisfaction) and its ease of use (85%) as the tool’s two top-rated features.
Funding Rounds: 1
Number of Investors: 1
Convertible Note in Dec. 2014: Undisclosed amount led by Flint Capital
Glassdoor Employee Rating: n/a
Clicktale is a heat maps and conversion rate optimization tool that allows users to see which parts of their website customers are are using. Reviews from 10 users have given Clicktale a G2 score of 3.9 out of 5 stars.
Categories: Heat Maps
Average Company Size: 50% of reviewers work for a small-business company (fewer than 50 employees).
Highest-Rated Features: Clicktale reviewers rated its click report and its conversion goal (eighty-three percent) as the tool’s two best rated features, each at 83% user satisfaction.
Funding Rounds: 5
Number of Investors: 8
Number of Acquisitions: 1
Acquisition in Feb. 2016: FlightRecorder, Inc for an undisclosed amount
Series C in Jan. 2015: $35,000,000 led by KKR & Co.
Series A in Mar. 2014: $7,100,000 led by Pitango Venture Capital
Seed Round in Sep. 2012: Undisclosed amount led by Microsoft Accelerator Tel Aviv
Glassdoor Employee Rating: 3.3 out of 5 – based on 26 reviews
18. Cato Networks
Product: Cato Networks
Category: SD-WAN
City: Tel-Aviv
Founded: 2015
Employees: 77
Cato Networks is the only product with 10-plus reviews in G2 Crowd’s SD-WAN category, and it is rated 4.3 out of 5 stars by 34 users. Its investors include Aspect Ventures, Greylock Partners, Singtel Innov8 and U.S. Venture Partners.
Categories: SD-WAN
Average Company Size: 62% of reviewers work for a mid-market company (51-1,000 employees).
Highest Rated Features: Cato Networks reviewers rated its ease of use and its product direction as the tool’s two best rated features, each at 95% user satisfaction.
Funding Rounds: 2
Number of Investors: 6
Series B in Sep. 2016: $30,000,000 led by Greylock Partners
Series A in Oct. 2015: $20,000,000 led by Aspect Ventures
Glassdoor Employee Rating: n/a
PROMINENT COMPANIES FOUNDED IN ISRAEL
Bizzabo
Product: Bizzabo
Category: Event Management Platforms
Headquarters: New York
Israeli Office: Tel Aviv
Founded: 2011
Though Bizzabo no longer is headquartered in Israel, it still maintains strong roots in the Israeli tech scene. While the company began in a family garage just seven years ago, it now has offices on two continents and is one of the highest-rated event management platforms on G2 Crowd.
Average Company Size: 69% of reviewers work for a small business (1-50 employees).
Highest-Rated Features: Bizzabo reviewers rated its event creation and its multiple event management as the tool’s two top-rated features, each at 95% user satisfaction.
Funding Rounds: 6
Recent Rounds
Series B in Dec. 2017: $15,000,000
Series A in April 2017: $6,500,000
Glassdoor Employee Rating: 4.7 out of 5 stars based on 17 reviews


Product: Sisense
Category: Business Intelligence Platforms
Headquarters: New York
Israeli Office: Tel Aviv
Founded: 2004
More than a decade after its founding in Israel, business intelligence company Sisense now has moved its headquarters to New York City, and it also has an office in Arizona. The company boasts tens of thousands of customers in 49 countries — it has a worldwide presence in one of the fastest-growing categories on G2 Crowd. The company has also been recognized as one of the top tech companies in NYC in 2018.
Average Company Size: 55% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: Sisense reviewers rated its score cards, dashboards and data visualization as the tool’s three top-rated features, each at 89% user satisfaction.
Funding Rounds: 4
Recent Rounds
Series D in Jan. 2016: $50,000,000
Series C in June 2014: $30,000,000
Glassdoor Employee Rating: 4.0 out of 5 stars based on 77 reviews
OTHER B2B ISRAELI TECH COMPANIES
Eighteen Israeli software companies had enough review data to qualify for our list recognizing the best SaaS companies in Israel, but there are still an abundance of additional B2B tech companies in the country. Here’s a rundown of other Israeli B2B software companies with their founded dates and total funding.
Company |
Product(s) |
Founded |
Funding |
---|---|---|---|
Argus Cyber Security Ltd. | Argus Cyber Security | 2013 | Acquired (Elektrobit) |
Bilbeo | Bilbeo | 2012 | n/a |
BillRun | BillRun | 2012 | n/a |
Centerity Systems, Inc. | Century Monitor | 2006 | n/a |
Podium Advertising Technologies | adCore | 2013 | n/a |
Priority Software | Priority | 1986 | n/a |
Proonto | Proonto | 2013 | $860,000 |
RankAbove | RankAbove | 2007 | n/a |
Roojoom | Roojoom | 2013 | $600,000 |
SalesPredict | SalesPredict | 2012 | Acquired (eBay) |
SimilarTech | SimilarTech | 2014 | n/a |
StoreMaven | StoreMaven | 2014 | n/a |
TrackingDesk Ltd | TrackingDesk | 2014 | n/a |
User1st | Accessibility Suite | 2012 | $5,000,000 |
WiseStamp | WiseStamp | 2009 | n/a |
For any questions about the methodology or data included in this piece, or to request that your Israeli B2B tech company be added, please reach out to Editorial Team Lead Jakub Rudnik at jrudnik@g2crowd.com.
Interested in other countries’ tech communities? Explore the Denmark tech scene to learn about the country’s innovative B2B companies.