silicon-slopes

The State of B2B Tech in Salt Lake City in 2018

Salt Lake City has quietly been cementing its place in the technology world for almost 100 years now. It was the home of the first electronic television transmission all the way back in 1927. That’s right. Even decades before modern tech giants like Mark Zuckerberg were born, Salt Lake City was making moves.

But with tech giants like Silicon Valley, Salt Lake City has needed to prove itself over the years. As Josh James shared with CNBC, the idea of setting up shop in Salt Lake City was previously unthinkable. Back in 2006, a venture capitalist turned down the opportunity to visit James’ office simply because he was located out in Utah.  

These days, James is the CEO of the hugely successful business intelligence platform Domo, and Salt Lake City has earned itself the nickname “Silicon Slopes,” due its overwhelming success in the tech world and beautiful mountain surroundings.

Salt Lake City can thank a few different factors for their skyrocketing success in the tech scene, one being a viable talent pool. Thanks to surrounding universities, such as Brigham Young University, Utah Valley University, Utah State University and the University of Utah, there is never a shortage of fresh talent. That talent has good reason to stay local. Dice’s William Terdoslavich writes that while salaries may be 26.1 percent lower than the country’s tech capital, Silicon Valley, the cost of living in Salt Lake City is a staggering 49 percent lower. Salt Lake City also encourages a healthy work-life balance.As Instructure’s Starr Fowler told Terdoslavich, “We expect exceptional work, [and] you can do exceptional work and not be chained to your desk.”

Salt Lake City Tech and Startup Highlights
timeline

Note: Only software vendors on G2 Crowd with headquarters currently in the Salt Lake City area are included in graph.

SALT LAKE CITY TECH LEADERS ON THE CITY’S TECH SCENE

Insidesales.com

“We’re incredibly excited to be honored among the top B2B technology companies in Salt Lake. It’s amazing to see how much the Utah technology landscape has grown, and I’m happy to see InsideSales.com grow with it. This area has some of the best technical talent in the country, and as we continue to create amazing software, it will attract even more.”
— Dave Elkington, CEO at InsideSales.com

Motivosity

“Silicon Slopes is exploding! I remember recruiting tech leadership 5-7 years ago and everybody was like, ‘I’ll work anywhere but Utah.’ Fast forward to today and the landscape is completely different. Local tech companies are turning heads worldwide (and raising record amounts of capital) and companies from other tech centers such as Silicon Valley are moving to Utah because they’ve discovered that the B2B landscape is thriving and the natural landscape is amazing too. Motivosity is thriving in this environment because to attract and retain top talent, companies need to offer a world-class high-performance culture. Free food and parties are great … Motivosity is better.”
— Scott Johnson, Founder at Motivosity

Grow.com

“The area from Salt Lake City to Provo is the birthplace of tech powerhouses Vivint, Ancestry.com, SirsiDynix, Qualtrics, and others. It’s also home to several emerging companies like Jive Communications and Chatbooks. Like many companies in the budding tech hub, Grow.com is experiencing significant growth and looks forward to a bright future.”
— Rob Nelson, CEO and Founder at Grow.com

Simplus

“Utah, home to Silicon Slopes, is best known for B2B software — the niche in which we’re establishing an industry-leading and disruptive approach to enterprise consulting.”
— Ryan Westwood, CEO at Simplus

Jive Communications

“The Silicon Slopes continue to produce some of the most elite tech companies. The area is filled with top tier talent talent and great ideas. I expect that the tech boom here is Utah is around to stay.”
— Sterling Snow, Marketing Communications Director at Jive Communications

Ivanti

“Salt Lake City and the state of Utah provide an environment that fosters innovation and allows high tech companies to thrive. This is why the U.S. Chamber of Commerce Foundation ranks Utah number one in Innovation & Entrepreneurship and number two in High Tech Performance. Serving customers and the greater Silicon Slopes area for more than three decades, Ivanti is positioned as one of the industry veterans in this exciting entrepreneurial environment. This past year, we rebranded the company from Landesk to Ivanti and are committed to helping customers succeed through the Power of Unified IT.”
— Steve Daly, President and CEO, Ivanti

We have compiled data on the state of the Salt Lake City B2B tech scene that includes all of the top-rated products on G2 Crowd which have parent companies headquartered in Salt Lake City. Our list is ranked by user satisfaction of a company’s top-rated product. To qualify, a product was required to have at least 10 verified user reviews.

For each qualifying product, we created a company profile to recognize what that company is and does, as well as give a little insight into its history. The data relies on G2 Crowd’s more than 300,000 B2B software and services reviews, or from public data sources such as LinkedIn, Crunchbase or each vendor’s website.


** Editor’s Note: This blog series recognizes up to the top 25 vendors, based on user satisfaction score, in each tech hub. The city of Jordan, UT, was missed in our data query. As a result, Lucid Software, Inc.’s, location was inadvertently missed and its product, Lucidchart, was left off the original list. It has been added at No. 26, though it otherwise would have been ranked in the top five vendors.

Salt Lake City tech companies

canvasnetwork1. Instructure
Product: Canvas
Category: Learning Management System
City: Salt Lake City
Founded: 2008
Employees: 1,094

This learning management system was ranked a Leader in its category on G2 Crowd for Winter 2018. The Canvas Network offers more than 400 open, online courses delivered by more than 150 institutions. All courses are completely free of charge.

Total Reviews: 280
Categories: Learning Management System
Average Company Size: 51% of reviewers work for an enterprise company (1,001+ employees).
Other Products: View all Instructure products

Total Funding: $89,100,000
Funding Rounds: 5
Number of Investors: 7 (Insight Venture Partners, EPIC Ventures, OpenView, Bessemer Venture Partners, TomorrowVentures, Draper Associates, Josh Coates)
Mission Statement: “Instructure makes software that makes people smarter.”

Glassdoor Employee Rating: 4.4 out of 5 stars – based on 208 reviews

View all Instructure job openings on LinkedIn

Read Canvas Reviews

VictigScreeningSolutions2. Victig Screening Solutions
Product: Victig Screening Solutions
Category: Background Check
City: Salt Lake City
Founded: 2009
Employees: 18

Victig Screening Solutions is a Leader for employment background checks. Features include a national criminal database, education verification credit reports and more. Using this solution, the average turnaround time for a background check is about two days.

Total Reviews: 53
Categories: Background Check
Average Company Size: 49% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: Victig Screening Solutions reviewers rated the tool’s screening and assessments (96%) and performance and reliability (98%) as its two top-rated features.

Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “Our mission is to provide you the best screening in the world.”

View all Victig Screening Solutions job openings on LinkedIn

Read Victig Screening Solutions Reviews

qualtrics3. Qualtrics
Product: Qualtrics
Category: Enterprise Feedback Management
City: Salt Lake City
Founded: 2002
Employees: 1,648

Qualtrics is an enterprise feedback management tool that was ranked a Leader in its category on G2 Crowd for Fall 2017. This solution enables users to improve their product experiences, customer experiences, employee experiences, and brand experiences all on one platform. Organizations such as Netflix, Nike and GE utilize Qualtrics.

Total Reviews: 504
Categories: Enterprise Feedback Management
Average Company Size: 60% of reviewers work for an enterprise company (1,001+ employees).
Highest-Rated Features: Qualtrics reviewers rated the tool’s system monitoring (94%) and security (97%) as its two top-rated features.

Total Funding: $400,000,000
Funding Rounds: 3
Number of Investors: 3 (Accel Partners, Sequoia Capital, Insight Venture Partners)
Mission Statement: “At Qualtrics, our mission is to close the experience gap.”

Glassdoor Employee Rating: 3.6 out of 5 stars – based on 409 reviews

View all Qualtrics job openings on LinkedIn

Read Qualtrics Reviews

podium4. Podium
Product: Podium
Category: Online Reputation Management
City: Salt Lake City
Founded: 2014
Employees: 242

Podium helps users make interaction with their consumers simple by focusing on the communication channels they already use. Businesses can get more reviews on sites like Facebook and Google to increase invisibility. Podium serves more than 80,000 users across nearly 10,000 organizations.

Total Reviews: 139
Categories: Online Reputation Management
Average Company Size: 45% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Podium reviewers rated the tool’s customer feedback (92%) and dashboard (96%) as its two top-rated features.
Total Funding: $32,620,000
Funding Rounds: 3
Number of Investors: 5 (Y Combinator, GV, Accel Partners, Summit Partners, Peak Ventures)
Mission Statement: “Powering the modern relationship between businesses and customers.”

Glassdoor Employee Rating: 4.8 out of 5 stars – based on 73 reviews

View all Podium job openings on LinkedIn

Read Podium Reviews

bamboohr4. BambooHR
Product: BambooHR
Category: HR Management Suites
City: Salt Lake City
Founded: 2008
Employees: 374

This HR management suite was ranked a Leader in its category on G2 Crowd for Fall 2017. Fitbit and Squarespace are among the businesses that utilize BambooHR. Manage all necessary employee information with this tool.

Total Reviews: 184
Categories: HR Management Suites
Average Company Size: 70% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: BambooHR reviewers rated the tool’s self-service portal (90%) and automated onboarding workflows (91%) as its two top-rated features.

Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “We’re on a mission to set people free to do great work—not only the people who use our software but our team members too.”

Glassdoor Employee Rating: 4.7 out of 5 stars – based on 105 reviews

View all BambooHR job openings on LinkedIn

Read BambooHR Reviews

clientsuccess6. ClientSuccess
Product: ClientSuccess
Category: Customer Success
City: Salt Lake City
Founded: 2014
Employees: 23

ClientSuccess is a customer success tool that was ranked a High Performer in its category on G2 Crowd for Fall 2017. It’s all about creating relationships with customers. This tool provides valuable insights, customer analytics, and best practices to reduce churn, increase revenue, and maximize the lifetime value of the customer.

Total Reviews: 41
Categories: Customer Success
Average Company Size: 63% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: CustomerSuccess reviewers rated the tool’s customer monitoring (87%) and user, role and access management (89%) as its two top-rated features.
Total Funding: $3,300,000
Funding Rounds: 3
Number of Investors: 13 (LaunchCapital, Peak Ventures, Scott Dorsey, Josh James, Service Provider Capital, Robb Kunz, Seven Peaks Ventures, Bialla Venture Partners, Select Venture Partners, Techstars Ventures, Plus550, Tim Kopp, Robb Kunz)
Mission Statement: “Our mission is to help you build relationships that last™. We believe that SaaS is more than software and service. It’s about building relationships around value. We know that recurring revenue requires recurring value along the customer journey. That’s what our customer success platform helps you do—deliver the right value at the right time to the right customer.”

View all ClientSuccess job openings on LinkedIn

Read ClientSuccess Reviews

domo7. Domo
Product: Domo
Category: Business Intelligence Platforms
City: Salt Lake City
Founded: 2010
Employees: 1,059

Domo is a business intelligence platform that was ranked a Leader in its category on G2 Crowd for Winter 2018. Its business cloud is the first open, self-service platform to run your entire business. Domo stores data for customer relationship management, enterprise resource planning, human resources and more.

Total Reviews: 276
Categories: Business Intelligence Platforms
Average Company Size: 39% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: Domo reviewers rated the tool’s dashboards (90%) and graphs and charts (91%) as its two top-rated features.

Total Funding: $689,650,000
Funding Rounds: 11
Number of Investors: 43 (BlackRock, Bezoz Expeditions, IVP, Chestnut Street Ventures, TPG, Greylock Partners, The Yard Ventures, Andreessen Horowitz, Benchmark, SharesPost Investment Management, Credit Suisse, Glynn Capital Management, Capital Group, GGV Capital, Meritech Capital Partners, Salesforce Ventures, Viking Venture Management, Dragoneer Investment Group, TPG Growth, Mercato Partners, T. Rowe Price, Morgan Stanley, Fidelity Investments, HWVP,Founders Fund, BYU Cougar Capital, Jeff Bezos, Bezos Expeditions, Transmedia Capital, SV Angel, Marc Benioff, Jeff Kearl, John Pestana, David Lee, Paul Sagan, Ronald Conway, Zetta Venture Partners, Pelion Venture Partners, Lars Dalgaard, Mark Gorenberg, Hiroshi Mikitani, Dan Rose, WPP)
Mission Statement: “Domo transforms the way executives manage their business and drives value from the tens of billions of dollars that’s been spent on traditional business intelligence systems.”

Glassdoor Employee Rating: 4.2 out of 5 stars – based on 258 reviews

View all Domo job openings on LinkedIn

Read Domo Reviews

numetric8. Numetric
Product: Numetric
Category: Business Intelligence Platforms
City: Salt Lake City
Founded: 2015
Employees: 50

This business intelligence platform automatically cleans, organizes and connects your data. Numetric was ranked a High Performer in its category on G2 Crowd for Winter 2018. All you need to do is click to filter through millions of rows of connect data instantly

Total Reviews: 38
Categories: Business Intelligence Platforms
Average Company Size: 63% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: Numetric reviewers rated the tool’s score cards (91%) and graphs and charts (92%) as its two top-rated features.

Total Funding: $16,750,000
Funding Rounds: 2
Number of Investors: 5 (Insight Venture Partners, Draper Associates, Aaron Skonnard, Epic Ventures, Service Provider Capital)
Mission Statement: “Organize the world’s business data and make it instantly consumable and shareable.”

Glassdoor Employee Rating: 5.0 out of 5 stars – based on 8 reviews

View all Numetric job openings on LinkedIn

Read Numetric Reviews
numetric-quote“I relocated my first startup from Silicon Valley to Silicon Slopes back in 2013 and haven’t looked back! I’ve been blown away at the caliber of talent in the Silicon Slopes area. They are drawn to the area by the incredible outdoor activities, affordable cost of living and family friendly environment. I love how young and vibrant the technology startup scene is here. Silicon Slopes used to be a “hot tip” in the VC world, but thanks to companies like Pluralsight, Instructure and Qualtrics, it’s not a secret any more.”
Robert Sweeney, CEO at Numetric


zipbooks9. ZipBooks
Product: ZipBooks
Category: Billing
City: Salt Lake City
Founded: 2015
Employees: 12

ZipBooks is a billing software that is completely free to use. It is the only accounting software with built-in credit card billing. ZipBooks allows you to manually enter in transactions, integrate bank accounts, track all aspects of your business’s value and more.

Total Reviews: 62
Categories: Billing
Average Company Size: 82% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: ZipBooks reviewers rated the tool’s product direction (98% user satisfaction) and ease of setup (99% user satisfaction) as its two top-rated features.
Total Funding: $2,000,000
Funding Rounds: 2
Number of Investors: 3 (Liquid2 Ventures, Peak Ventures, Pelion Venture Partners)
Mission Statement: “ZipBooks is simple, beautiful, and powerful accounting software that gives you the tools and intelligence to take your business to the next level.”

Glassdoor Employee Rating: 5.0 out of 5 stars – based on 5 reviews

View all ZipBooks job openings on LinkedIn

Read ZipBooks Reviews

simplus10. Simplus
Product: Simplus
Category: Salesforce CRM Consulting
City: Salt Lake City
Founded: 2014
Employees: 223

Simplus was started by a group of people who simply love Salesforce and what the platform could do for businesses. This firm has completed more than 400 quote-to-cash implementations, which is more than any other Salesforce partner.

Total Reviews: 10
Categories: Salesforce CRM Consulting
Average Company Size: 40% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: Simplus reviewers rated the tool’s statement of work (100%) and technology partnerships (100%) as its two top-rated features.

Total Funding: $31,749,999
Funding Rounds: 10
Number of Investors: 19 (Cross Creek Advisors, Silicon Valley Bank, EPIC Ventures, Salesforce Ventures, Eric Morgan, Service Provider Capital, Prelude Ventures, Infinity Home Investments, Scott Cunningham, Godard Abel, Darby Smith, Alan Hall, Todd Pedersen, Rick Alden, Travis Johnson, Greg Warnock, Josh James, Infinity Global Investments, Prelude Venture Fund)
Mission Statement: “Success simplified.”

Glassdoor Employee Rating: 4.4 out of 5 stars – based on 58 reviews

View all Simplus job openings on LinkedIn

Read Simplus Reviews
simplus-quote“We’re honored that our dedication to progressive solutions is making a monumental difference for our 2,000+ clients. We aim higher every day, and there’s no greater win than seeing our clients succeed.”

Ryan Westwood, CEO at Simplus


experlogix11. Experlogix
Product: Experlogix CPQ
Category: CPQ
City: Salt Lake City
Founded: 2002
Employees: 43

Experlogix CPQ delivers the scalability and flexibility to handle any CPQ requirement. Hundreds of companies across a variety of industries rely on this tool. Experlogix CPQ was ranked a High Performer in its category on G2 Crowd for Fall 2017.

Total Reviews: 22
Categories: CPQ
Average Company Size: 64% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: Experlogix CPQ reviewers rated the tool’s ordering (95%) and Integration API (96%) as its two top-rated features.

Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “Experlogix CPQ simplifies your quote-to-order process to help you sell faster and more accurately.”

View all Experlogix job openings on their website

Read Experlogix CPQ Reviews

workfront12. Workfront
Product: Workfront
Category: Project Management
City: Salt Lake City
Founded: 2001
Employees: 917

This project management solution was ranked a Leader in its category on G2 Crowd for Fall 2017. Workfront offers comprehensive resource, workflow and project management tools. With these functions, users can plan, execute, track and report on their work.

Total Reviews: 242
Categories: Project Management
Average Company Size: 54% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Workfront reviewers rated the tool’s comments (85%) and task creation and assignment (87%) as its two top-rated features.
Total Funding: $95,000,000
Funding Rounds: 5
Number of Investors: 13 (Greenspring Associates, JMI Equity, Atlas Peak Capital, Sorenson Capital, Josh James, Escalate Capital Partners, University Venture Fund, Scott Cunningham, OpenView)
Mission Statement: “Enterprise work management represents an evolution in how organizations organize and manage work. We need to pay as much attention to the way knowledge workers get work done as we have given supply chain and the shop floor. Our mission is to ‘optimize the cubicle’ to fully engage knowledge workers while cultivating their efficiency and effectiveness.”

Glassdoor Employee Rating: 4.4 out of 5 stars – based on 223 reviews

View all Workfront job openings on LinkedIn

Read Workfront Reviews

”everyonesocial"13. EveryoneSocial
Product: EveryoneSocial
Category: Brand Advocacy
City: Salt Lake City
Founded: 2010
Employees: 24

EveryoneSocial can help teams increase brand awareness, drive more qualified leads, enable your sales team, retain talent and more. By providing these functions, this tool allows you to set up your employees for success. EveryoneSocial was ranked a High Performer in the brand advocacy category on G2 Crowd for Fall 2017.

Total Reviews: 22
Categories: Brand Advocacy
Average Company Size: 86% of reviewers work for an enterprise company (1,001+ employees).
Highest-Rated Features: EveryoneSocial reviewers rated the tool’s multichannel sharing (93%) and monitoring (94%) as its two top-rated features.

Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “EveryoneSocial is designed to help your employees become powerful marketers, sellers, and recruiters.”

View all EveryoneSocial job openings on LinkedIn

Read Everyone Social Reviews

builtforteams14. Objective
Product: Built for Teams
Category: Core HR
City: Salt Lake City
Founded: 2003
Employees: 10

Built for Teams is a Core HR tool designed to help streamline common HR tasks. Functions include tracking PTO, employee documents, job applications and more.

Total Reviews: 19
Categories: Core HR
Average Company Size: 74% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Shopify reviewers rated the tool’s time, attendance and PTO (93%) and absence and leave management (93%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “Right brain, meet left brain.”

View all Objective job openings on LinkedIn

Read Built for Teams Reviews

hirevue15. HireVue
Product: HireVue
Category: Video Interviewing
City: Salt Lake City
Founded: 2004
Employees: 283

HireVue is a video interviewing solution that helps companies discover, hire and develop talent. This tool offers interviewing, assessments and coaching all within one platform. With HireVue, your business can quickly find the best applicants for your organization.

Total Reviews: 19
Categories: Video Interviewing
Average Company Size: 42% of reviewers work for an enterprise company (1,001+ employees).
Highest-Rated Features: HireVue reviewers rated the tool’s user, role and access management (95%) and screening and assessments (95%) as its two top-rated features.

Total Funding: $93,000,000
Funding Rounds: 5
Number of Investors: 7 (Rose Park Advisors, Sequoia Capital, Peterson Ventures, TCV, Granite Ventures, Investor Growth Capital Limited, Kickstart Seed Fund)
Mission Statement: “HireVue’s purpose is to give people a voice. To help them tell their stories and demonstrate their true abilities.”

Glassdoor Employee Rating: 4.6 out of 5 stars – based on 77 reviews

View all HireVue job openings on LinkedIn

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jive16. Jive Communications
Product: Jive
Category: VoIP
City: Salt Lake City
Founded: 2006
Employees: 569

This VoIP tool provides cloud-based phone systems and Unified Communication services to businesses. Jive features include a PBX call routing system, automatic call distribution, broadband internet and more. This solution was ranked a High Performer in the VoIP category on G2 Crowd for Fall 2016. Jive was also named on the of the top free VoIP platforms in 2017.

Total Reviews: 279
Categories: VoIP
Average Company Size: 72% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Jive reviewers rated the tool’s VoIP number (91%) and phone calls (92%) as its two top-rated features.
Total Funding: $31,340,003
Funding Rounds: 4
Number of Investors: 2 (BYU Cougar Capital, Lighter Capital)
Mission Statement: “Jive Communications hires the best people, period. If you’re looking to make a difference, we offer extremely competitive compensation packages, a ‘way sweet’ high-tech work environment, and bright, motivated teams and coworkers.”

Glassdoor Employee Rating: 4.3 out of 5 stars – based on 167 reviews

View all Jive Communications job openings on LinkedIn

Read Jive Reviews
motivosity-quote“Our product being recognized as a leader by our customers is extremely validating. We’ve built our company and products around what the customer needs and wants. This award represents thousands and thousands of hours of hard work by our team.”

Sterling Snow, Marketing Communications Director at Jive


motivosity17. Motivosity
Product: Motivosity
Category: Employee Engagement
City: Salt Lake City
Founded: 2013
Employees: 17

This employee engagement tool was ranked a High Performer in its category on G2 Crowd for Fall 2017. Motivosity is a social platform that allows employees to give each other bonuses for positively contributing to the company. Motivosity’s goal is to encourage productivity, experience less turnover and improve workplace relationships.

Total Reviews: 31
Categories: Employee Engagement
Average Company Size: 74% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: Motivosity reviewers rated the tool’s social feedback portal (97%) and peer recognition (99%) as its two top-rated features.

Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “We increase your employee engagement and make work awesome! “

Glassdoor Employee Rating: 5.0 out of 5 stars – based on 1 review

View all Motivosity job openings on LinkedIn

Read Motivosity Reviews
motivosity-quote”Our mission is to make people happier about being at work. If we fail at that, we fail at everything. Integral to that is software that is so easy to use and so compelling to use that people naturally gravitate to it. We are humbled at the amount of love our users have for the product; it really keeps us energized internally.”
Scott Johnson, Founder at Motivosity


bigcartel18. Big Cartel
Product: Big Cartel
Category: E-Commerce Platforms
City: Salt Lake City
Founded: 2005
Employees: 18

Big Cartel is a shopping cart solution designed to help artists sell their work. This tool also allows you to build an online store and grow your business.

Total Reviews: 1,432
Categories: E-Commerce Platforms
Average Company Size: 92% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Big Cartel reviewers rated the tool’s payment processing (93%) and performance and reliability (94%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “We believe if you give a motivated and creative person enough freedom they can do amazing things. We believe a group of these people can change the world. We believe a lovingly crafted product can thrive in a world of mass-produced junk. We believe in the artist.”

Glassdoor Employee Rating: 4.8 out of 5 stars – based on 8 reviews

View all Big Cartel job openings on LinkedIn

Read Big Cartel Reviews

nuvi19. NUVI
Product: NUVI
Category: Social Media Suites
City: Salt Lake City
Founded: 2011
Employees: 133

NUVI is a social media suite that was ranked a High Performer in its category on G2 Crowd for Winter 2018. This tool provides real-time social media analytics and allows brands to see what is being said about their business on social media platforms.

Total Reviews: 109
Categories: Social Media Suites
Average Company Size: 60% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: NUVI reviewers rated the tool’s keyword setup (89%) and report exporting (90%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “A2C3T: Accountable, Customer Focused, Competitive, Transparent, Tough, Team”

Glassdoor Employee Rating: 3.3 out of 5 stars – based on 51 reviews

View all NUVI job openings on LinkedIn

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planplusonline20. Complete XRM
Product: PlanPlus Online
Category: CRM All-In-One
City: Salt Lake City
Founded: 2003
Employees: 20

PlanPlus Online was ranked a High Performer in the CRM All-In-One category on G2 Crowd for Fall 2017. Manage customers, sales opportunities, projects and more with this solution. PlanPlus Online uses a culture of productivity to connect companies and provide clients with methods to the FranklinCovey Method.

Total Reviews: 29
Categories: CRM All-In-One
Average Company Size: 72% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: PlanPlus Online reviewers rated the tool’s ease of doing business with (97% user satisfaction) and quality of support (98% user satisfaction) as its two top-rated features.
Other Products: PlanPlus CRM
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “We believe that great things happen when people set goals! We believe that our solutions should be affordable and customizable to meet customer needs. We believe in being responsive to our customers not only in customer service and sales, but also in product development. Our core company values include: Innovation, Responsiveness, Organization, Teamwork, Communication, Success!”

Glassdoor Employee Rating: 4.9 out of 5 stars – based on 12 reviews

View all CompleteXRM job openings on LinkedIn

Read PlanPlus Online Reviews

grow-com21. Grow
Product: Grow.com
Category: Data Visualization
City: Salt Lake City
Founded: 2014
Employees: 112

Grow.com offers business intelligence platforms for small and medium-sized businesses. Track metrics and reach your goals with this tool. Grow.com was ranked a High Performer in the data visualization category on G2 Crowd for Winter 2018.

Total Reviews: 57
Categories: Data Visualization
Average Company Size: 68% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Grow.com reviewers rated the tool’s score cards (91%) and dashboards (91%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “Grow’s missions is driven by our culture.”

Glassdoor Employee Rating: 4.8 out of 5 stars – based on 45 reviews

View all Grow.com job openings on LinkedIn

Read Grow.com Reviews
grow-com-quote“While Grow.com offers clients powerful data visualization to help them run their companies better, Grow ultimately wants to help people become more-confident company leaders. Being recognized as one of the highest-rated B2B software products by users tells us we are achieving that goal.”
Rob Nelson, CEO and Founder at Grow.com


socrative22. MasteryConnect
Product: Socrative
Category: Classroom Management
City: Salt Lake City
Founded: 2009
Employees: 55

Socrative is a classroom management tool designed for K-12 institutions. This instant response tool helps teachers measure levels of student understanding in real time so that they may target students who require additional assistance.

Total Reviews: 19
Categories: Classroom Management
Average Company Size: 47% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: Socrative reviewers rated the tool’s progress reporting (93%) and interactive quizzes (94%) as its two top-rated features.

Total Funding: $34,125,000
Funding Rounds: 7
Number of Investors: 8 (Chan Zuckerberg Initiative, Michael & Susan Dell Foundation, Catamount Ventures, Trinity Ventures, Pelion Venture Partners, GSV Acceleration, Learn Capital, NewSchools Venture Fund)
Mission Statement: “At MasteryConnect, we believe that through 21st century technology and tools, obstacles to mastery learning are removed. We believe in the power of the common standards and its ability to unleash the collective knowledge of teachers all across the country. We believe in data and teachers driving the conversation around assessment and what students are learning. We believe all students can learn.”

Glassdoor Employee Rating: 3.4 out of 5 stars – based on 45 reviews

View all MasteryConnect job openings on LinkedIn

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insidesales-com23. InsideSales.com
Product: InsideSales Platform
Category: Sales Analytics
City: Salt Lake City
Founded: 2004
Employees: 436

InsideSales Platform is a sales analytics solution built on Neuralytics, which is a self-learning engine that prioritizes sales activities to target the most promising leads for your organization. Functions of this platform include sales communication, email tracking, and gamification.

Total Reviews: 87
Categories: Sales Analytics
Average Company Size: 48% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: InsideSales Platforms reviewers rated the tool’s sales gamification (78%) and activity tracking (84%) as its two top-rated features.

Total Funding: $251,200,024
Funding Rounds: 6
Number of Investors: 16 (Kleiner Perkins Caufield & Byers, Polaris Partners, Zetta Venture Partners, Ireland Strategic Investment Fund, QuestMark Partners, EPIC Ventures, Polar Capital Management Inc, U.S. Venture Partners, HWVP, Microsoft, SharesPost Investment Management, Salesforce Ventures, Microsoft Corporation, Acadia Woods Partners, Josh James, Stance)
Mission Statement: “InsideSales’ Do Good Foundation is committed to helping the disadvantaged, children and women in need, and the intellectually and emotionally challenged by giving 1% of our product, 1% of our employees’ time, and 1% of company revenue to impact lives for good.”

Glassdoor Employee Rating: 3.5 out of 5 stars – based on 338 reviews

View all InsideSales Platform job openings on LinkedIn

Read InsideSales Platform Reviews
insidesales.com-quote“These last few years we’ve invested a lot into creating a five-star user experience for our customers and it’s paying off with positive reviews. No company can be successful without putting their customers first and seeing our name as one of the top-rated companies in Salt Lake City, is a validation of our AI growth platform for sales and the commitment we make to our customers.”
David Elkington, CEO at InsideSales.com


goldmine24. Ivanti
Product: GoldMine
Category: CRM
City: Salt Lake City
Founded: 1985
Employees: 1,374

GoldMine is a CRM tool that was ranked a High Performer in its category on G2 Crowd for Winter 2017. Over one million users leverage GoldMine to improve customer relationships. This tool enables users to accelerate goal achievement by up to 15 percent.

Total Reviews: 127
Categories: CRM
Average Company Size: 73% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: GoldMine reviewers rated the tool’s task and activity management (81%) and contact and account management (85%) as its two top-rated features.
Other Products: View all Ivanti products
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “At Ivanti, we take our products and our customers very seriously, but ourselves not so much.”

Glassdoor Employee Rating: 3.2 out of 5 stars – based on 192 reviews

View all Ivanti job openings on LinkedIn

Read GoldMine Reviews
ivanti-quote“Customer opinions are the ultimate metric to determine if your company is doing the right things and is charting a successful course. G2 Crowd provides an invaluable service to both customers and companies by creating a forum where real users can share their experiences and honest, no-nonsense feedback. To be recognized as a Top 25 company in G2 Crowd’s State of B2B Salt Lake City Tech is a tremendous validation that Ivanti takes our products and customers very seriously.”
Steve Daly, President and CEO, Ivanti


entrata25. Entrata
Product: Entrata
Category: Property Management
City: Salt Lake City
Founded: 2003
Employees: 685

Entrata is a property management tool geared toward the multifamily housing industry. It offers a wide array of functions, including websites, mobile apps, lease signing and accounting. Entrata serves more than 20,000 apartment communities across the country.

Total Reviews: 13
Categories: Property Management
Average Company Size: 54% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: Entrata reviewers rated the tool’s online payment (91%) and maintenance service requests (91%) as its two top-rated features.

Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “Entrata offers management companies the freedom to choose the technology and software that best fit their needs.”

Glassdoor Employee Rating: 3.7 out of 5 stars – based on 102 reviews

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Read Entrata Reviews

Lucidchart**26. Lucid Software, Inc.
Product: Lucidchart
Category: Diagramming
City: Jordan
Founded: 2010
Employees: 308

This diagramming tool was ranked a High Performer in its category on G2 Crowd for Spring 2016. With Lucidchart, users can collaborate in real time while building flowcharts, mockups, UML diagrams and more. This solution is utilized by more than nine million users that include major corporations such as Comcast, Target, NASA and Netflix.

Total Reviews: 236
Categories: Diagramming, Wireframing
Average Company Size: 40% of reviewers work for a mid-market business (51-1,000 employees).
Highest-Rated Features: Lucidchart reviewers rated the tool’s ease of admin (91% user satisfaction) and ease of setup (93% user satisfaction) as its two top-rated features.
Other Products: Lucidpress
Total Funding: $42,100,000
Funding Rounds: 3
Number of Investors: 13 (Spectrum Equity, Josh James, Kickstart Seed Fund, Grayhawk Capital, Stance, Peterson Ventures, K9 Ventures, 500 Startups, GV, Benjamin Ling, 2M Companies, Endeavour Investment Partners, Jonathan Betz)
Mission Statement: Join Lucid Software and help us build the next generation of graphical, collaborative web applications. Come help us show the tech world what can be done on the web. Talent and ability to learn are more important than years of experience.

Glassdoor Employee Rating: 4.6 out of 5 stars – based on 93 reviews

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OTHER B2B SALT LAKE CITY TECH COMPANIES

While we recognized only the 26 best-reviewed software exports from Salt Lake City, there are still an abundance of other B2B tech companies impacting the region’s tech scene. Here’s a rundown of other Salt Lake City B2B software companies with their founded dates and total funding.

VendorProductEmployeesFounded
Access DevelopmentAccess Perks158n/a
Advance Fiber OpticsOSPInSight20n/a
AdvancedMDAdvancedBilling4741999
AnyChartGraphicsJS JavaScript Graphics16n/a
AppigoTodo5n/a
BenefitGuardBenefitGuard6n/a
Call iQCall iQ52010
Canonic Software LLCIntake Zen1n/a
Canopy TaxCanopy Taxn/an/a
CloudCherryCloudCherry72n/a
ConvirzaConvirza (formerly LogMyCalls)512001
Daz 3DHexagon90n/a
DecisionWise360-Degree Feedback41n/a
eFileCabineteFileCabinet Document Management Software732001
Divvy Inc.Divvy Pay362016
Event EspressoEvent Espresso112010
ExperticityReadyPulse232224
Fishbowl InventoryFishbowl Inventory1152001
GuestCommentGuestComment12012
InContactNICE inContact12761997
InfopiaInfopia131999
IvinexIvinex52006
Kuali, Inc.Kuali572014
LimnuLimnu2n/a
LingotekLingotek75n/a
LunaSoftLunaCRM9n/a
MaritzCXMaritzCX11921973
Market CampusMarket Campus5n/a
Micro FocusRetain30511979
MX TechnologiesMX Platform143n/a
NeedleNeedle932009
Orchid Event SolutionsOrchid Event Solutions21n/a
OutroOutron/a2014
Performance Matters (formerly Truenorthlogic)Professional Development772000
PlanswiftPlanSwift792007
ProofHQProofHQ642007
Swipeclock Workforce ManagementTimeWorksPlus61n/a
Torch LMS - Prometheus Development, Inc.Torch LMS15n/a
VRP ConsultingVRP Consulting831998

For any questions about the methodology or data included in this piece, or to request that your Salt Lake City B2B tech company be added, please reach out to Editorial Team Lead Jakub Rudnik at jrudnik@g2crowd.com.

More “State of Tech” series include: