portland-tech-companies

The State of B2B Tech in Portland in 2018

Fueled by IFC’s Portlandia, Portland has become known as the hipster mecca of the United States. But the people of Portland aren’t all about petitioning bicycles’ rights, questioning the organic nature of their chicken or searching for the perfect brunch spot. If you take a peek behind the hipster veil of Portland, you will find a bright and burgeoning tech scene.

Portland has burst onto the tech scene, with its tech talent pool growing 28 percent between 2010 and 2013, according to Entrepreneur. For a comparison, Silicon Valley’s talent pool grew 20.8 percent in this time. Portland is not rivaling Silicon Valley in talent pools, but also nicknames as well — it has become known as “Silicon Forest.”

Those looking to break into the tech scene are looking to choosing Portland over the Silicon Valley because of the low cost of living. Not only is housing cheaper in the city of Portland, but Portland is also surrounded by affordable suburbs that are just a quick drive away from the city. That short commute means young workers can enjoy a healthy work-life balance.

Not only is Portland home to a number of thriving startups, but some big names have made a second home in the Silicon Forest as well. eBay, Airbnb and Google have all opened offices in Portland. These businesses are clearly seeing the potential in Portland.

Some in Portland are taking a different approach to startups than people elsewhere are. Mara Zepeda, co-founder of the Portland-based Switchboard, is looking to disrupt the ‘unicorn’ startups (businesses valued over $1 billion). She is looking to foster the ‘zebra’ in Portland, which is “a saner start-up, built for attainable profit, informed by social, political, and environmental responsibility,” according to an interview in Portland Monthly. Staying true to Portland’s hipster culture, Zepeda hopes that the zebra will give people an alternative to the norm.

timeline

Note: Only software vendors on G2 Crowd with headquarters currently in the Portland area are included in graph.

As the Portland tech scene continues to grow, we have pulled together a list of all of the top-rated products on G2 Crowd which have parent companies headquartered in Portland. Our list is ranked by user satisfaction of a company’s top-rated product. To qualify, a product was required to have at least 10 verified real-user reviews.

For each qualifying product, we created a company profile to recognize what that company is and does, as well as give a little insight into its history. The data relies on G2 Crowd’s 300,000-plus B2B software and services reviews, or from publicly-made available data sources such as LinkedIn, Crunchbase or each vendor’s website. The report features 20 B2B Portland software companies which are represented with more than 1,403 verified user reviews across categories from Online Appointment Scheduling to Marketing Automation to Online Course Providers. Let’s dive into Portland’s tech scene.


Portland Tech Companies

acton1. Act-On
Product: Act-On
Category: Marketing Automation
City: Portland
Founded: 2008
Employees: 364

Act-On is a marketing automation tool that was named a Leader in its category on G2 Crowd for Fall 2017. Users can create and execute brand awareness and customer expansion campaigns with this tool. Act-on is designed to deliver results quickly with no dedicated IT resourced needed.

Total Reviews: 483
Categories: Marketing Automation, Marketing Account Intelligence
Average Company Size: 48% of reviewers work for a mid-market company (51-1,000 employees).
Highest-Rated Features: Act-On reviewers rated the tool’s building and personalized emails (87% user satisfaction) and automated email responses (88%) as its two top-rated features.
Total Funding: $73,500,000
Funding Rounds: 6
Number of Investors: 6 (Voyager Capital, U.S. Venture Partners, Trinity Ventures, TCV, Norwest Venture Partners, Cisco)
Mission Statement: “With Act-On, marketers can drive better business outcomes and see higher customer lifetime value.”

Glassdoor Employee Rating: 2.9 out of 5 stars – based on 148 reviews

View all Act-On job openings on LinkedIn


coda2. Panic
Product: Coda
Category: Web Design
City: Portland
Founded: 1997
Employees: 10

Make OS X and iOS apps with Coda. This web design tool is a fast, clean and powerful text editor. Coda also has a built-in way to open and manage remote and local files.

Total Reviews: 136
Categories: Web Design
Average Company Size: 69% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Coda reviewers rated the tool’s ease of use (89% user satisfaction) and ease of doing business with (90% user satisfaction) as its two top-rated features.
Total Funding: $60,000,000
Funding Rounds: 1
Number of Investors: 6 (General Catalyst, Greylock Partners, Khosla Ventures, Leiner Perkins Caufield & Byers, New Enterprise Associates, Quentin Clark)
Mission Statement: “Panic is focused on the development of applications and games for iOS-based products such as Mac, iPhones, and iPads.”

Glassdoor Employee Rating: N/A

View all Coda job openings on LinkedIn


schoolauction3. SchoolAuction.net
Product: SchoolAuction.net
Category: Auction
City: Portland
Founded: 2006
Employees: 1

This auction tool is geared toward school fundraising. SchoolAuction.net helps schools plan, manage and run school fundraisers. Clubs and non-profit organizations may also benefit from this tool.

Total Reviews: 47
Categories: Auction
Average Company Size: 72% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: SchoolAuction.net reviewers rated the tool’s quality of support (97% user satisfaction) and product direction (100% user satisfaction) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “SchoolAuction.net develops and markets software to help schools, PTAs, Booster Clubs, and other community-based non-profit organizations plan, manage, and run fundraising auctions.”

Glassdoor Employee Rating: N/A


billy4. Billy
Product: Billy
Category: Small-Business Accounting
City: Portland
Founded: 2012
Employees: 31

Billy is a small-business accounting software that was ranked a High Performer in its category on G2 Crowd for Fall 2017. This tool allows users to streamline their accounting process so that businesses can put more focus on their customers.

Total Reviews: 162
Categories: Sales Intelligence
Average Company Size: 88% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Billy reviewers rated the tool’s product direction (88% user satisfaction) and ease of doing business with (90% user satisfaction) as its two top-rated features.
Total Funding: n/a
Funding Rounds: 1
Number of Investors: 1 (Magnus Kjøller)
Mission Statement: “Hassle-free accounting for freelancers and services businesses.”

Glassdoor Employee Rating: N/A

View all Billy job openings on LinkedIn


zdiscovery5. Zapproved LLC
Product: Z-Discovery
Category: eDiscovery
City: Portland
Founded: 2008
Employees: 117

In-house legal teams can manage litigation response, investigations and information requests with Z-Discovery. This e-discovery tool will help users lower cost and corporate risk, along with delivering faster litigation resolution.

Total Reviews: 403
Categories: eDiscovery
Average Company Size: 100% of reviewers work for an enterprise company (more than 1,000 employees).
Highest-Rated Features: Z-Discovery reviewers rated the tool’s quality of support (94% user satisfaction) and ease of doing business with (97%) as its two top-rated features.
Total Funding: $17,550,000
Funding Rounds: 5
Number of Investors: 8 (Vista Equity Partners, K1 Investment Management, Steven Singh, Skip Walter, Raj Kulkarni, Mark Stevens, Kanth Gopalpur, Allen Alley)
Mission Statement: “Zapproved LLC is a pioneer in developing cloud-hosted software for corporate legal departments.”

Glassdoor Employee Rating: 4.5 out of 5 stars – based on 20 reviews

View all Zapproved job openings on LinkedIn


jetreports6. Jet Reports
Product: Jet Reports
Category: Self-Service Business Intelligence
City: Portland
Founded: 2002
Employees: 118

More than 11,000 companies utilize this self-service business intelligence tool. The folks behind Jet Reports are dedicated to delivering top-notch reporting and analytics for your organization. Microsoft Dynamics ERP users will benefit the most from this solution.

Total Reviews: 24
Categories: Self-Service Business Intelligence
Average Company Size: 58% of reviewers work for a mid-market company (50-1,000 employees).
Highest-Rated Features: Jet Reports reviewers rated the tool’s sandbox/test environments (94% user satisfaction) and customization (96%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “Jet Reports devotes our professional lives to providing unparalleled access to data through fast and flexible solutions that are cost effective, provide rapid time-to-value, and are built specifically for the needs of Microsoft Dynamics ERP users.”

Glassdoor Employee Rating: 4.1 out of 5 stars – based on 15 reviews

View all Jet Reports job openings on LinkedIn


selleractive7. SellerActive
Product: SellerActive
Category: Multichannel Retail
City: Portland
Founded: 2012
Employees: 39

If you are an online business looking to scale your operation, look no further than SellerActive. Users can integrate and manage incoming orders from multiple online marketplaces with this solution. SellerActive also allows users to gain visibility into inventory and maximize margins.

Total Reviews: 30
Categories: Order Management, Multichannel Retail
Average Company Size: 83% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: SellerActive reviewers rated the tool’s data synchronization (82% user satisfaction) and marketplace integration (85%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “SellerActive provides e-commerce businesses, big and small, with essential tools for online selling.”

Glassdoor Employee Rating: 3.4 out of 5 stars – based on 14 reviews

View all SellerActive job openings on LinkedIn


extensis8. Extensis
Product: Extensis Portfolio
Category: Digital Asset Management
City: Portland
Founded: 1993
Employees: 120

Extensis Portfolio is a digital asset management (DAM) tool that was ranked a Leader in its category on G2 Crowd for Fall 2017. This tool is designed to bring the efficiencies of DAM to organizations across every field.

Total Reviews: 68
Categories: Digital Asset Management
Average Company Size: 46% of reviewers work for mid-market company (51-1,000 employees).
Highest-Rated Features: Extensis Portfolio reviewers rated the tool’s file type (94% user satisfaction) and images (96%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “Extensis specializes in font and digital asset management for marketing, creative and publishing environments (among many others).”

Glassdoor Employee Rating: 3.9 out of 5 stars – based on 19 reviews

View all Extensis job openings on LinkedIn


opensesame9. OpenSesame
Product: OpenSesame
Category: Online Cours Providers
City: Portland
Founded: 2011
Employees: 78

Expand your business knowledge with OpenSesame. This online course provider offers 20,000 training courses to meet your business needs. OpenSesame offers e-learning advisors to curate courses for users.

Total Reviews: 29
Categories: Online Course Providers
Average Company Size: 66% of reviewers work for an enterprise company (more than 1,000 employees).
Highest-Rated Features: OpenSesame reviewers rated the tool’s quality of support (86% user satisfaction) and ease of doing business with (89%) as its two top-rated features.
Total Funding: $19,000,000
Funding Rounds: 3
Number of Investors: 3 (Altos Ventures, Partech Ventures, Harmony Investments)
Mission Statement: “We help companies develop the world’s most productive and admired workforces. ”

Glassdoor Employee Rating: 4.4 out of 5 stars – based on 22 reviews

View all OpenSesame job openings on LinkedIn


puppetpipelines10. Puppet
Product: Puppet Enterprise
Category: Configuration Management
City: Portland
Founded: 2005
Employees: 575

More than 3,600 companies use Puppet’s open-source and commercial solutions to power their software. NASA, Salesforce, and Sony are among the companies that rely on Puppet.

Total Reviews: 28
Categories: Configuration Management, Continuous Deployment, Build Automation, Continuous Integration
Average Company Size: 60% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Puppet Enterprise reviewers rated the tool’s ease of doing business with (97% user satisfaction) and quality of support (99%) as its two top-rated features.
Other Products: Puppet Pipelines
Total Funding: $107,500,000
Funding Rounds: 6
Number of Investors: 10 (Employee Stock Option Fund, Silicon Valley Bank, VMWare, Cisco, Kleiner Perkins Caufield & Byers, Triangle Peak Partners, True Ventures, GV, Radar Partners, Glenn Winokur)
Number of Acquisitions: 3
Mission Statement: “The shortest path to better software.”

Glassdoor Employee Rating: 3.9 out of 5 stars – based on 84 reviews

View all Puppet job openings on LinkedIn


jama11. Jama Software
Product: Jama Software
Category: ALM Suites
City: Portland
Founded: 2007
Employees: 167

This ALM suite is designed for defining the set of requirements for what is being built, why and how. Jama helps businesses to balance the complexities of product development to deliver the best product. Jama is highly configurable for hybrid applications.

Total Reviews: 37
Categories: ALM Suites
Average Company Size: 46% of reviewers work for an enterprise company (more than 1,000 employees).
Highest-Rated Features: Jama Software reviewers rated the tool’s quality of support (82% user satisfaction) and ease of doing business with (82%) as its two top-rated features.
Total Funding: $33,000,000
Funding Rounds: 3
Number of Investors: 4 (Trinity Ventures, Oregon Angel Fund, Madrona Venture Group, Updata Partners)
Mission Statement: “From concept to launch, the Jama product delivery platform helps companies bring complex products to market.”

Glassdoor Employee Rating: 3.6 out of 5 stars – based on 33 reviews

View all Jama Software job openings on LinkedIn


clicky12. Roxr Software
Product: Clicky
Category: Digital Analytics
City: Portland
Founded: 2006
Employees: 1

This digital analytics solution was ranked a High Performer in its category on G2 Crowd for Fall 2017. Clicky is a Web 2.0 analytics tool that allows you to discover how people are using your website.

Total Reviews: 10
Categories: Digital Analytics
Average Company Size: 80% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Clicky reviewers rated the tool’s engagement (93% user satisfaction) and real-time reporting (97%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: N/A

Glassdoor Employee Rating: N/A


emberjs13. Tilde
Product: ember.js
Category: Other web Frameworks
City: Portland
Founded: 2011
Employees: 9

Create ambitious web applications with this frameworks tool. Ember’s Handlebars templates will allow you to write far less code since they automatically update when the data changes. This tool is designed with developer ergonomics in mind, so it offers friendly APIs to get the job done quickly.

Total Reviews: 12
Categories: Other Web Frameworks
Average Company Size: 80% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: ember.js reviewers rated the tool’s ease of doing business with (93% user satisfaction) and product direction (100%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “We’re active leaders in the open source community who believe in the power of collaboration.”

Glassdoor Employee Rating: N/A

View all Tilde job openings on LinkedIn


netx14. NetX
Product: NetX
Category: Digital Asset Management
City: Portland
Founded: 1996
Employees: 45

NetX is a digital asset management solution that was ranked a High Performer in its category on G2 Crowd for Fall 2017. It is designed to act like a digital hub that will sync with any work-in-progress project or other custom workflow.

Total Reviews: 18
Categories: Digital Asset Management
Average Company Size: 44% of reviewers work for an enterprise company (more than 1,000 employees).
Highest-Rated Features:NetX reviewers rated the tool’s file types (99% user satisfaction) and images (100%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Number of Acquisitions: 1 (Chuckwalla, August 2017)
Mission Statement: “Since 2000, NetX has been singularly focused on solutions to manage large libraries of digital files.”

Glassdoor Employee Rating: N/A


treehouse15. Treehouse
Product: Treehouse
Category: Partner Management
City: Portland
Founded: 2011
Employees: 261

If you are a beginner or expert in online technology, strengthen your skill set with the help of this online course provider. Treehouse offers courses in web design, web development, mobile development and game development. This platform offers a Techdegree program, which is set of challenging courses that helps users learn the skills they need to launch a career in the tech world.

Total Reviews: 13
Categories: Partner Management
Average Company Size: 62% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Treehouse reviewers rated the tool’s quality of support (91% user satisfaction) and ease of use (94%) as its two top-rated features.
Total Funding: $12,350,000
Funding Rounds: 3
Number of Investors: 10 (Kaplan Ventures, Social Capital, Greylock Partners, Mark Suster, David Sze, Upfront Ventures, Kevin Rose, Josh Elman, Reid Hoffman, Chamath Palihapitiya)
Mission Statement: “We are bridging the knowledge gap in technology by providing educational tools to take students from beginner to job-ready.”

Glassdoor Employee Rating: 3.8 out of 5 stars – based on 20 reviews


leadsrx16. LeadsRx
Product: LeadsRx
Category: Attribution
City: Portland
Founded: 2011
Employees: 5

LeadsRx is an attribution solution that helps marketing teams connect online and offline programs. This tool tracks the customer journey to better understand what drives revenue that drive revenues the eliminates wasted ad spend, boost conversions and improve overall Return on Advertising Spend (ROAS).

Total Reviews: 12
Categories: Attribution, Other Lead Generation
Average Company Size: 50% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: LeadsRx reviewers rated the tool’s quality of support (97% user satisfaction) and product direction (100% user satisfaction) as its two top-rated features.
Total Funding: $10,000
Funding Rounds: 1
Number of Investors: 1 (AJ Brown)
Mission Statement: “No matter what your customer journey entails, LeadsRx will find all touchpoints, track them, and tell you which are the most influential to your buyers.”

Glassdoor Employee Rating: N/A


drupal17. Drupal
Product: Drupal
Category: Web Content Management
City: Portland
Founded: 2001
Employees: 104

This content management software is behind millions of websites and applications. Drupal has standard features like simple content authoring, solid performance, and top-notch security. With this tool, you can also create integrated digital frameworks.

Total Reviews: 168
Categories: Web Content Management
Average Company Size: 43% of reviewers work for a small business (50 or fewer employees).
Highest-Rated Features: Drupal reviewers rated the tool’s user community (87% user satisfaction); and user, role and access management (87%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “Anyone can download, use, work on, and share Drupal with others. It is built on principles like collaboration, globalism, and innovation.”

Glassdoor Employee Rating: N/A


nwea18. NWEA
Product: NWEA Assessments
Category: Assessment
City: Portland
Founded: 1977
Employees: 743

Teachers, take note — NWEA Assessments can create a personalized assessment experience for your students. This assessment tool allows you to adapt to each student’s specific learning level. NWEA Assessments provides you with the data you will require to cater to each of your students’ needs.

Total Reviews: 15
Categories: Assessment
Average Company Size: 50% of reviewers work for a mid-market company (50-1,000 employees).
Highest-Rated Features: NWEA Assessments reviewers rated the tool’s product direction (86% user satisfaction) and ease of use (83% user satisfaction) as its two top-rated features.
Total Funding: $17,000,000
Funding Rounds: 1
Number of Investors: 1 (Northwest Evaluation Association)
Mission Statement: “Partnering to help all kids learn®.”

Glassdoor Employee Rating: 3.8 out of 5 stars – based on 81 reviews

View all NWEA job openings on LinkedIn


customerio19. Customer.io
Product: Customer.io
Category: Email Marketing
City: Portland
Founded: 2012
Employees: 27

Customer.io is an email marketing tool geared towards sending targeted messages. This platform allows its users to leverage customers’ behavioral data to automate targeted and relevant messages. Optimize the customer experience while driving conversion rates with Customer.io.

Total Reviews: 29
Categories: Email Marketing, Transactional Email
Average Company Size: 76% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Customer.io reviewers rated the tool’s performance and reliability (92%) and webhooks (92%) as its two top-rated features.
Total Funding: $5,298,000
Funding Rounds: 6
Number of Investors: 9 (Seven Peaks Ventures, The R-Group, Oregon Angel Fund, Portland Seed Fund, Fabrice Grinda, Kima Ventures, Sameer Jagetia, Techstars Ventures, BoxGroup)
Mission Statement: “Customer.io is a technology company changing the way businesses interact with their customers.”

Glassdoor Employee Rating: 4.2 out of 5 stars – based on 4 reviews


setmore20. SetMore Appointments
Product: Setmore
Category: Online Appointment Scheduling
City: Portland
Founded: 2011
Employees: 13

Setmore is here to help you get organized. This online appointment scheduling tool will help you manage appointments, schedules and customers. As social media is becoming more and more integral to all businesses, Setmore can integrate right to your Facebook page.

Total Reviews: 13
Categories: Online Appointment Scheduling
Average Company Size: 62% of reviewers work for a small company (50 or fewer employees).
Highest-Rated Features: Setmore reviewers rated the tool’s ease of admin (89% user satisfaction) and ease of doing business with (90%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “SetMore is a web based appointment scheduling software, specifically designed for small business owners.”

Glassdoor Employee Rating: N/A


OTHER B2B PORTLAND TECH COMPANIES

While we recognized only the best 20 SaaS and service tech companies in the Portland area, there are still an abundance of other tech companies impacting the B2B scene in Portland. Here’s a rundown of other Portland B2B software and service companies with their founded dates and total employees.

VendorProductEmplyoeesFounded
Sprintly HoldingsSprintly72011
AppointletAppointletn/an/a
Tripwire, Inc.Tripwire Enterprise4571997
Axiom EPMAxiom EPM782006
Monsoon IncMonsoon Marketplace931998
mSeven SoftwaremSecure6n/a
PageMutantPageMutant1n/a
Berkman SolutionsLextree, Contract Analyst22004

For any questions about the methodology or data included in this piece, or to request that your Portland B2B tech company be added, please reach out to Editorial Team Lead Jakub Rudnik at jrudnik@g2crowd.com.