san-diego-tech-companies

The State of B2B Tech in San Diego in 2018

Home of the San Diego Zoo, beautiful west coast beaches, and more recently, a run of the world-famous “Hamilton” musical, San Diego is a hotspot for tourism and family fun. It’s situated far from LA traffic, but just close enough to attractions such as Ocean Beach and La Jolla, along with an additional 70 miles of coastline.

Located toward the southern border of California and just north of Mexico, this city is bursting with Spanish influence and culture. It’s home to a replica of San Salvador, the ship led by Captain Juan Rodriguez Cabrillo who was the first European to disembark on the west coast. San Diego is also known for its Cali-Baja cuisine, as well as more traditional Mexican meals. It’s also a city celebrated for its craft brewing abilities, often referred to as America’s craft beer capital.

There’s little missing in this city by the sea. It has a thriving arts scene, theme parks such as Legoland and Seaworld, a celebrated culinary variety, and a major league baseball team, to boot. Beyond that, San Diego has a bustling and innovative tech atmosphere that is uniquely its own.

San Diego landed on Forbes’ list as one of the best cities to start a business in, due to a “heavy concentration in projected high growth industries.” Members of the tech scene help put together the city’s own week-long celebration and recognition of startups, the San Diego Startup Week.

Big-name businesses such as BuildFire and Seismic take residence in this town south of the valley, bringing notoriety with them and encouraging a spirit of entrepreneurship. Although oft-compared to the northern Silicon Valley, it shouldn’t be. San Diego is a scene of its own making, perfectly ripe for ideation, dripping in creativity.

timeline

Note: Only software vendors on G2 Crowd with headquarters currently in the San Diego area are included in graph.

We have compiled data on the state of the San Diego B2B tech scene that includes all of the top-rated products on G2 Crowd which have parent companies headquartered in San Diego. Our list is ranked by user satisfaction of a company’s top-rated product. To qualify, a product was required to have at least 10 verified user reviews.

For each qualifying product, we created a company profile to recognize what that company is and does, as well as give a little insight into its history. The data relies on G2 Crowd’s 300,000-plus B2B software and services reviews, or from public data sources such as LinkedIn or each vendor’s website.


San Diego Tech Companies

buildfire1. BuildFire
Product: BuildFire
Category: Drag-and-Drop App Builders
City: San Diego
Founded: 2014
Employees: 19

BuildFire facilitates the process of rapidly building custom mobile solutions. The platform’s multi-app management functionality helps app developers avoid bottlenecks. Additionally, even those without significant coding experience can still utilize the serverless product to create and customize mobile apps. With BuildFire, digital designers and creators can circumvent the time-consuming and expensive process of inputting their idea into code, routing it through servers for authentication and management, testing, and so on.

Total Reviews: 55
Categories: Drag-and-Drop App Builders, Mobile Development Platforms
Average Company Size: 67% of reviewers work for a small business (50 or fewer employees).
Highest-Rated Features: N/A
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: ‘“BuildFire is composed of a worldwide team of professionals dedicated to helping you turn your app ideas into business reality. Drawn from diverse cultures, walks of life, and backgrounds, everyone at BuildFire brings their unique perspectives to our company, with each of us contributing a little bit of ourselves so that we may all be stronger and better for it.”

Glassdoor Employee Rating: 3.3 out of 5 stars – based on 8 reviews

View all BuildFire job openings on LinkedIn

Read BuildFire Reviews

seismic2. Seismic
Product: Seismic
Category: Sales Enablement
City: San Diego
Founded: 2010
Employees: 257

With 91 reviews on G2 Crowd, Seismic is both a Leader in the Sales Enablement category and a leader within our San Diego-based products. Seismic is an AI-powered sales enablement platform that collects marketing content into a singular library of sales content and collateral. With Seismic, sales professionals can ensure content accuracy, relevance, compliance and delivery to the correct seller. Both sales enablement and sales operations team can utilize the product. Additionally, the product integrates with solutions like Marketo, Oracle Marketing Cloud and third-party data aggregation sources. In November 2017, Seismic ranked 132nd on Deloitte’s annual Technology Fast 500, which ranks 500 of the fastest growing tech, media, and telecommunications companies in North America. In December 2017, the company was named 2017 Company of the Year – Enterprise Technology Software by Business Intelligence Group. Seismic received Leader badges in the Fall 2017 Sales Enablement and Winter 2018 ECM Grid® Reports.

Total Reviews: 91
Categories: Sales Enablement, Enterprise Content Management (ECM)
Average Company Size: 67% of reviewers work for an enterprise company (1,000 or more employees).
Highest-Rated Features: Seismic reviewers rated the tool’s single sign-on (96%), APIs (96%) and versioning (95%) as its three top-rated features.
Total Funding: $64,500,000
Funding Rounds: 3
Number of Investors: 3 (Jackson Square Ventures, JMI Equity, General Atlantic)
Mission Statement: “Seismic is the leading sales enablement solution that allows sales teams to deliver the right content at the right time on any device.”

Glassdoor Employee Rating: 4.8 out of 5 stars – based on 12 reviews

View all Seismic Software job openings on LinkedIn

Read Seismic Reviews

housecall3. Codefied Inc.
Product: HouseCall Pro
Category: Field Service Management
City: San Diego
Founded: 2013
Employees: 90

With 29 reviews on G2 Crowd, HouseCall Pro is a High Performer in the Field Service Management category and a leader within our San Diego-based products. HouseCall Pro eases and simplifies the day-to-day management tasks of field service businesses — specifically, for small businesses. The product is an app that bundles in scheduling and dispatching, customer communication, invoicing, and setting admin privileges for office staff and field tech. HouseCall Pro supports both iOS and Android phones and integrates with applications such as QuickBooks Online, Yelp and Stripe. HouseCall Pro received a High Performer badge in the Fall 2017 Field Service Management Grid® Report.

Total Reviews: 29
Categories: Field Service Management, Online Appointment Scheduling
Average Company Size: 89% of reviewers work for a small business (50 or fewer employees).
Highest-Rated Features: HouseCall Pro reviewers rated the tool’s dispatch (100%), privacy (97%) and client notifications (97%) as its three top-rated features.
Total Funding: $20,049,997
Funding Rounds: 4
Number of Investors: 2 (Canter Capital, August Capital)
Mission Statement: “Housecall Pro levels the playing field by arming small businesses with high-tech tools at the most competitive low cost to better compete in the marketplace and is ideal for businesses with 1 to 30 employees.”

Glassdoor Employee Rating: 4.7 out of 5 stars – based on 28 reviews

View all Codefied Inc. job openings on LinkedIn

Read HouseCall Pro Reviews

paperless4. Paperless Proposal
Product: Paperless Proposal
Category: Proposal
City: San Diego
Founded:2009
Employees: 8

Paperless Proposal allows sales teams to create impressive, tailored digital business proposals quickly and easily. Paperless Proposal bundles in e-signature capabilities into proposal templates as well as allows for customization for the proposals to reflect brand consistency. The product integrates with Salesforce CRM, NetSuite CRM and Microsoft Dynamics CRM. Additionally, sales professionals can track views of the business proposals they sent to prospects. Paperless Proposal received a High Performer badge in the Summer 2017 Proposal Grid® Report.

Total Reviews: 162
Categories: Proposal
Average Company Size: 37% of reviewers work for a mid-size business (50 to 1,000 employees).
Highest-Rated Features: Paperless Proposal reviewers rated the tool’s PDF creation (89%), engagement tracking (89%), proposal effectiveness reporting (89%) and user, role, and access management (89%) as its four top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “Paperless Proposal helps produce winning proposals and other sales related documents quickly and easily.”

Glassdoor Employee Rating: N/A

View all Paperless Proposal job openings on LinkedIn

Read Paperless Proposal Reviews

miva5. Miva
Product: Miva
Category: E-Commerce Platforms
City: San Diego
Founded: 1997
Employees: 153

With an impressive 111 reviews on G2 Crowd, Miva is a High Performer in the E-Commerce Platforms category and a leader within our San Diego-based products. Miva provides cloud-hosted e-commerce solutions for both B2B and B2C companies. With Miva, online businesses can build e-commerce storefronts, manage all aspects of their business (including aspects such as ERP, CRM, and order fulfillment), and scale appropriately. In addition to Miva’s SaaS model, the product also offers an in-house digital agency, which helps with branding strategy, conversion optimization and other business KPIs. In September 2017, Miva was named one of the best places to work for in San Diego, according to the San Diego Business Journal. The product received a High Performer badge in the Fall 2017 E-Commerce Platforms Grid® Report.

Total Reviews: 111
Categories: E-Commerce Platforms
Average Company Size: 75% of reviewers work for a small business (50 or fewer employees).
Highest-Rated Features: Miva reviewers rated the tool’s performance and reliability (95%) and payment processing (94%) as its two top-rated features.
Total Funding: $18,000,000
Funding Rounds: 1
Number of Investors: Unknown
Mission Statement: “With comprehensive solutions for all facets of online selling, Miva delivers modern omnichannel ecommerce for every customer and every industry.”

Glassdoor Employee Rating: 4.4 out of 5 stars – based on 32 reviews

View all Miva, Inc. job openings on LinkedIn

Read Miva Reviews

halo6. Halo Business Intelligence
Product: Halo
Category: Business Intelligence Platforms
City: San Diego
Founded: 2008
Employees: 43

Halo is a business intelligence powerhouse, all serving to help organizations efficiently manage their supply chain procurement process. Halo’s product offerings include: Halo Platform, Halo Performance and the self-service Halo Cloud, all which are supply chain analytics platforms. Halo’s self-service business intelligence tools help present crucial data, visualize that data for forecasting purposes, and supports cross-organizational collaboration. Halo received a High Performer badge in the Winter 2018 BI Platforms Grid® Report.

Total Reviews: 28
Categories: Business Intelligence Platforms, Data Visualization, Predictive Analytics, Embedded Business Intelligence, Self-Service Business Intelligence
Average Company Size: 85% of reviewers work for a mid-size business (50 to 1,000 employees).
Highest-Rated Features: Halo reviewers rated the tool’s reports interface (94%), dashboards (93%) and data column filtering (93%) as its two top-rated features.
Other Products: skuBrain
Total Funding: $6,000,000
Funding Rounds: 1
Number of Investors: 1 (TVC Capital)
Mission Statement: “At Halo, we want you to be able to manage your whole supply chain more efficiently, not just pieces of it. We bring the power of data, innovative technology, and passionate people to help sales, operations, manufacturing and finance managers quickly and easily gain accurate insight across multiple data sources – both inside and outside the organization – that increase revenue and improve customer satisfaction.”

Glassdoor Employee Rating: 4.6 out of 5 stars – based on 11 reviews

View all Halo job openings on LinkedIn

Read Halo Reviews

path7. Blue Sky eLearn
Product: Path LMS
Category: Learning Management System (LMS)
City: San Diego
Founded: 2002
Employees: 45

Path LMS is a cloud-based learning solution that supports continuing education, professional certifications, and employee training. The tool provides detailed reporting which help organizations audit the effectiveness of proposed learning content. Additionally, Path LMS offers an integrated ad network and functionality for an e-commerce shop. Path LMS received a High Performer badge in the Winter 2018 LMS Grid® Report.

Total Reviews: 17
Categories: Learning Management System (LMS), Corporate LMS
Average Company Size: 76% of reviewers work for a small business (50 or fewer employees).
Highest-Rated Features: Path LMS reviewers rated the tool’s quality of support (98%) and ease of doing business with (97%) as its two top-rated features.
Other Products: Path Clinical Training Portal
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “Built specifically for online educations and meetings & events, Path is an award-winning, powerful content management platform that helps you manage your message on your terms.”

Glassdoor Employee Rating: N/A

View all Blue Sky eLearn job openings on LinkedIn

Read Path LMS Reviews

axure8. Axure
Product: Axure RP
Category: Wireframing
City: San Diego
Founded: 2002
Employees: 37

Axure RP streamlines (and makes more cost-effective) software projects; fitting, as the “RP” stands for “Rapid Prototyping.” With Axure RP, companies can wireframe and prototype products without the need to code. Users can create flowcharts, user journeys, and mockups from either custom or existing libraries, as well as easily collaborate together with annotations and documentation. Axure RP supports a variety of business requirements: agile, waterfall, PC, mac, hosted, on-premise, etc. Oh, and one last thing: The company holds several patents, which cover Axure RP and Axure Share (an on-premise or hosted platform for developers to share prototypes on).

Total Reviews: 154
Categories: Wireframing, Prototyping
Average Company Size: 36% of reviewers work for a small business (50 or fewer employees).
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “Axure Software Solutions Inc. was founded to make software projects better through prototyping.”

Glassdoor Employee Rating: 3.5 out of 5 stars – based on 4 reviews

View all Axure Software Solutions job openings on LinkedIn

Read Axure RP Reviews

classy9. Classy
Product: Classy
Category: Fundraising
City: San Diego
Founded: 2006
Employees: 249

With 31 reviews on G2 Crowd, Classy is a High Performer in the Fundraising category and a leader within our San Diego-based products. Classy is an online and mobile fundraising platform, servicing nonprofits and social enterprises. The platform is an all-in-one campaign builder that facilitates event registration, payment processing and deep analytics. Nonprofits can customize their Classy campaigns, even if they host the Classy API onto their existing website. Additionally, users can integrate Classy with Salesforce. The company was named theseventh-best small and medium place to work in Glassdoor’s 2017 Best Places to Work list.

Total Reviews: 31
Categories: Fundraising
Average Company Size: 71% of reviewers work for a small business (50 or fewer employees).
Highest-Rated Features: Classy reviewers rated the tool’s ease of doing business with (92%) and ease of admin (90%) as its two top-rated features.
Total Funding: $48,000,000
Funding Rounds: 4
Number of Investors: 2 (Mithril Capital Management, JMI Equity)
Mission Statement: N/A

Glassdoor Employee Rating: 4.7 out of 5 stars – based on 113 reviews

View all Classy.org job openings on LinkedIn

Read Classy Reviews

donately10. Donately
Product: Donately
Category: Fundraising
City: San Diego
Founded: 2011
Employees: 6

With 28 reviews on G2 Crowd, Donately is a High Performer in the Fundraising category and a leader within our San Diego-based products. Donately simplifies online fundraising for nonprofits, churches and agencies by pooling all data into one centralized platform. With Donately, organizations can set up fundraising landing pages or embed donation forms onto an existing site, track gifts and digital payments, and integrate with applications like HubSpot, Eventbrite, and Klaviyo. The product won a High Performer badge in the Winter 2018 Fundraising Grid® Report.

Total Reviews: 28
Categories: Fundraising
Average Company Size: 68% of reviewers work for a small business (50 or fewer employees).
Highest-Rated Features: Donately reviewers rated the tool’s quality of support (90%) and ease of doing business with (89%) as its two top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “Once you use Donately, you’ll see what we already know: Simple is Better.”

Glassdoor Employee Rating: N/A

View all Donately job openings on LinkedIn

Read Donately Reviews

soci11. SOCi
Product: SOCi
Category: Social Media Management
City: San Diego
Founded: 2012
Employees: 99

SOCi wrangles social media management for enterprise companies, thanks to its proprietary content discovery and recommendation engine. The product facilitates the creation and publication of engaging content, launches social media campaigns, and offers reputation management functionality. Users can also discover impact of social campaigns via visual reports that the product generates. In September 2017, the Internet Marketing Association’s annual awards celebration recognized SOCi with an IMPACT Award for Blog Community Engagement. SOCi received a High Performer badge in the Winter 2018 Social Media Management Grid® Report.

Total Reviews: 18
Categories: Social Media Management
Average Company Size: 44% of reviewers work for a mid-size business (50-1,000 employees).
Highest-Rated Features: SOCi reviewers rated the tool’s social sharing (90%) and social campaigns (88%) as its two top-rated features.
Total Funding: $12,250,000
Funding Rounds: 3
Number of Investors: 3 (Peter Fisher, Grayhawk Capital, Vertical Venture Partners)
Mission Statement: “Leverage proprietary content discovery and creation technology to deliver efficiency and real results for enterprise businesses.”

Glassdoor Employee Rating: 3.9 out of 5 stars – based on 16 reviews

View all SOCi, Inc. job openings on LinkedIn

Read SOCi Reviews

tealium12. Tealium
Product: Tealium
Category: Attribution
City: San Diego
Founded: 2008
Employees: 352

Tealium offers a universal data hub that synchronizes and connects data sources across an entire organization. Users depend on Tealium to control and optimize vendor implementations so that businesses can focus on things beyond simply managing client tags and profiles. Tealium’s products work to enrich existing or new customer profiles, so that marketers and sales professionals can track and leverage all interactions across any touchpoints. In November 2017, Tealium ranked 195th on Deloitte’s annual Technology Fast 500, which ranks 500 of the fastest-growing tech, media, and telecommunications companies in North America.

Total Reviews: 20
Categories: Attribution
Average Company Size: 50% of reviewers work for an enterprise company (more than 1,000 employees).
Total Funding: $112,900,000
Funding Rounds: 7
Number of Investors: 4 (Battery Ventures, Tenaya Capital, Georgian Partners, Citi Ventures)
Mission Statement: N/A

Glassdoor Employee Rating: 4.4 out of 5 stars – based on 76 reviews

View all Tealium job openings on LinkedIn

Read Tealium Reviews

helpzilla13. SourceForge
Product: Helpzilla
Category: Live Chat
City: San Diego
Founded: 1999
Employees: 31

Helpzilla is an interactive live chat solution that can serve multiple websites and multiple operators. The product is built on the SourceForge open-source platform.

Total Reviews: 10
Categories: Live Chat
Average Company Size: 50% of reviewers work for an enterprise company (more than 1,000 employees).
Other Products: View all SourceForge products
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “SourceForge.net is the world’s largest open, collaborative platform enabling millions of technology innovators around the globe to develop and distribute cutting edge, emerging technologies amongst a massive universal community of casual consumers and leading industry professionals seeking and evaluating software solutions.”

Glassdoor Employee Rating: 4.7 out of 5 stars – based on 3 reviews

View all SourceForge.net job openings on LinkedIn

Read Helpzilla Reviews

mindtouch14. MindTouch
Product: MindTouch
Category: Customer Success
City: San Diego
Founded: 2005
Employees: 111

MindTouch combines the powers of customer success with a knowledge management solution. The product scales, deploys quickly, is cost-efficiently customizable and integrates easily into existing CRM solutions. MindTouch offers three solutions: self-service support, ticket deflection and agent productivity. The company was named one of the top 100 privately-held software companies by JMP Securities on its Hot 100 list.

Total Reviews: 26
Categories: Customer Success
Average Company Size: 50% of reviewers work for a mid-size business (50-1,000 employees).
Highest-Rated Features: MindTouch reviewers rated the tool’s scalability (91%) and user, role, and access management (88%) as its two top-rated features.
Total Funding: $12,000,000
Funding Rounds: 1
Number of Investors: 3 (PeakSpan Capital, SAP Startup Focus, SK Ventures)
Mission Statement: “MindTouch is cloud software that provides self-service customer experiences that create experts and improves marketing, sales and support.”

Glassdoor Employee Rating: 4.5 out of 5 stars – based on 58 reviews

View all MindTouch job openings on LinkedIn

Read MindTouch Reviews

seatadvisor15. SeatAdvisor SABO
Product: SeatAdvisor SABO
Category: Event Registration & Ticketing
City: San Diego
Founded: 1998
Employees: 39

SeatAdvisor is a smart ticketing solution that helps organizations and venues of all sizes. The product includes functionality for box office and online ticketing, marketing automation, venue CRM software, and donation management. SeatAdvisor SABO received a High Performer badge in the Spring 2017 Event Registration & Ticketing Grid® Report.

Total Reviews: 22
Categories: Event Registration & Ticketing
Average Company Size: 54% of reviewers work for a small business (50 or fewer employees).
Highest-Rated Features: SeatAdvisor SABO reviewers rated the tool’s event creation (85%) and user registration process (85%) as its two top-rated features.
Total Funding: $4,300,000
Funding Rounds: 1
Number of Investors: 3 (Alcatel Ventures, Sorrento Ventures, Venture Catalyst)
Mission Statement: N/A

Glassdoor Employee Rating: 4.0 out of 5 stars – based on 2 reviews

View all SeatAdvisor job openings on LinkedIn

Read SeatAdvisor SABO Reviews

smartdraw16. SmartDraw
Product: SmartDraw
Category: Diagramming
City: San Diego
Founded: 1994
Employees: 39

With visual processor software SmartDraw, professionals can create diagrams and templates, regardless of device type or industry. The product integrates with tools such as Microsoft Office Suite, Dropbox, Box, Trello and Jira.

Total Reviews: 15
Categories: Diagramming
Average Company Size: 40% of reviewers work for a mid-size business (50-1,000 employees).
Other Products: View all SmartDraw products
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: “N/A”

Glassdoor Employee Rating: 3.8 out of 5 stars – based on 16 reviews

View all SmartDraw job openings on LinkedIn

Read SmartDraw Reviews

mapp17. Mapp Digital
Product: Mapp Digital
Category: Marketing Automation
City: San Diego
Founded: 2016
Employees: 508

Mapp Digital is a strategic joining of companies and products in order to create a powerful, integrated, digital customer engagement platform. With Mapp Digital, organizations can leverage any and all existing data sources to properly understand and better customer behavior. The Mapp Digital platform includes functionality for email marketing, data management platform, mobile marketing, social media marketing and web marketing. Mapp Digital also provides digital marketing services so that organizations can manage multi-channel campaigns as well as maximize brand profiles.

Total Reviews: 17
Categories: Marketing Automation
Average Company Size: 53% of reviewers work for an enterprise company (more than 1,000 employees).
Highest-Rated Features: Mapp Digital reviewers rated the tool’s sending outbound emails (85%), online behavior tracking (85%) and segmentation (85%) as its three top-rated features.
Total Funding: N/A
Funding Rounds: N/A
Number of Investors: N/A
Mission Statement: N/A

Glassdoor Employee Rating: 2.7 out of 5 stars – based on 23 reviews

View all Mapp Digital job openings on LinkedIn

Read Mapp Digital Reviews

OTHER B2B SAN DIEGO TECH COMPANIES

While we recognized only the best 17 SaaS and service tech companies in the San Diego area, there are still an abundance of other tech companies impacting the B2B scene in San Diego. Here’s a rundown of other San Diego B2B software and service companies with their founded dates and total employees.

ProductVendorEmployeesFounded
CoastalHR iSolved HCMCoastal Payroll Services152007
brax.ioBrax12014
vMixvMix6n/a
TheTalkListTheTalkList, Inc.16n/a
ZestyZesty.io5n/a
TimeLedgerEquative, inc.11996
Voiie Management SystemVoiie, Inc22013
Computer Market ResearchComputer Market Research382012
DBN-6300DB Networks30n/a
PortfoliumPortfolium Inc.26n/a
BrojureBrojure11n/a
CMaps AnalyticsCentigon Solutions6n/a
Speak2LeadsSpeak2Leads62003
Lead CommerceLead Commerce22010

For any questions about the methodology or data included in this piece, or to request that your San Diego B2B tech company be added, please reach out to Editorial Team Lead Jakub Rudnik at jrudnik@g2crowd.com.