Videos are becoming an extremely important online communication method. Many marketers are posting videos online with video hosting software as a way of connecting with their target audiences. More than 500 million social media users watch videos on Facebook every day, while three-quarters of business executives watch work-related videos at least once a week. Videos can help an organization build brand authenticity, which is vital for generating sales.
Where to Host Videos Online
There are many video hosting platforms available online. They all allow users to upload videos and make them available for others to view. However, each video hosting platform offers a slightly different range of features. For example, some platforms offer embedding features that allow videos to be integrated into websites. While some platforms automatically make videos available to anyone who wants to watch them, other platforms allow uploaders to restrict the range of people who can view a particular video.
How to Choose a Video Hosting Platform
When choosing a video hosting platform, video marketers should consider the reach that each platform has. Hosting a video on a platform that has a huge number of users can result in more people finding and viewing that video, which is very useful when trying to market a product or service to a wide audience. However, market share is not the only factor to consider.
Some of the smaller video hosting platforms provide features that are very useful to video marketers, such as detailed statistics about how many times videos have been viewed and how many viewers watched all the way to the end. It may even be possible to see at what point in the video viewers stop watching. This data can be extremely valuable to video producers who are still learning how to make engaging videos.
How to Use Video Hosting Software
The procedure for uploading and customizing a video is slightly different for each video hosting platform. The best way to learn how to host videos online is to use the tutorials that are provided by the major hosting platforms. These resources can help video producers troubleshoot any problems they are having with uploading or sharing videos.
Tips for Hosting Videos Online
After uploading a video, it’s important to watch it all the way through to check that no part of the video is missing and that the quality is good. The next step is to give the video a descriptive name, which makes the subject. Some video hosting platforms allow uploaders to tag their videos with keywords that help users find videos they are interested in. Finally, it’s a good idea to add some descriptive text that will appear beside the video to let users know something about the context. This description is a good place for the company that created the video to add a link to its website.
Sharing Videos Online
Hosting a video online is only the first step in using it to get attention from the target audience. The next step is to share the video on social media or on relevant websites. Video hosting software makes it easy to share videos or embed them into Web pages. Once the video is posted on social media, creators can track its popularity by counting the number of likes, comments and shares that it attracts.