Reverse IP lookup, pixels, cookies, tags: There are a whole lot of methods that businesses can use to identify website visitors and track their behavior, regardless if they’ve filled out a lead or contact form or if they are just invisibly browsing. However, invisible browsers aren’t a whole lot of help to salespeople who aim to turn as many visitors into potential prospects as they can. Unfortunately, a staggering number of website visitors are anonymous, which means that marketers and salespeople don’t have concrete contact information to reach out to silent but interested parties.
Many businesses utilize digital analytics software that track site visits, but the number of visitors and analysis of daily traffic doesn’t really yield the information that salespeople and marketers are looking for. And what is the information that they’re looking for? Answers to these questions, for starters:
- Who is visiting your website?
- Where are they coming from?
- What are they looking for?
- How is your site doing, holistically, in terms of lead generation?
- How can you turn more visitors into customers?
- How can you take advantage of as many opportunities to sell as possible?
Companies of all sizes use visitor identification software to profile the people who visit their websites, with the final goal of converting them into customers. Visitor identification software provides salespeople and marketers with detailed information about website visitors that can help companies better target visitors for follow-ups with sales pitches or engaging content.
Let’s get one thing clear, though: Visitor identification software won’t tell you the specific names or the contact information of site visitors. Additionally, the software won’t necessarily sort relevant prospects from already-existing customers, competitors and irrelevant site visitors. What the software will do is equip you with the tools to take the next steps with prospective customers.
The software collects visitor information, list-ifies the information—which includes metrics such as the frequency of visits, time spent on websites and specific pages visited—and then facilitates the creation of customer profiles. Salespeople are alerted and notified by the software of the existence of new selling opportunities. Visitor identification software integrates with sales and marketing solutions such as CRM software, sales effectiveness software and lead generation software (lead capture software, lead scoring software and lead intelligence software). By integrating with visitor identification software, the data stored within those aforementioned tools becomes more consistent, relevant and useful.
Customer relationship management lives and dies by the accuracy of the information they have on their existing and prospective customers; understanding where your website visitors are coming from and what they’re looking at is very helpful, especially in the case of silent visitors. Likewise, the larger the number of identifiable prospects, the more opportunities sales effectiveness and lead generation platforms can mine for the benefit of salespeople and marketers.
In a nutshell, visitor identification software gives you more control of the lead generation process and helps marketing and sales departments work hand in hand. Stroll through the product listings on our visitor identification category page to help you choose the software that will help you take control over the overwhelming percentage of anonymous website visitors for the benefit of your company’s sales strategy.