Reviews and Good Design Make You Feel Comfortable

One thing I’ve noticed from traveling internationally is that things never quite go according to plan. While there is the rare occasion when the stars align for a totally stress-free experience, I’ve found that’s usually not the case. As a result, having a quality experience depends more on your ability to adapt and make the best out of situations that are less than ideal.

There are two elements, however, that have always made me feel more confident in my travel choices: the proper use of website design software and solid customer reviews.

Granted, this is easy for me to identify because I work in tech, but it has always been an important factor when deciding on hotels, transportation or even a place to eat. This has been especially true during my current trip to Greece.

Book a hotel, change a hotel

Upon arriving in Santorini, Greece, I marveled at the beautiful cliffs and classic blue-domed white buildings. Shortly after, I stood utterly revolted at the state of my hotel’s reception area and kitchen. Distracted by the stacks or dirty plates and full trash bags heaped in the corner, I vaguely heard my host, who reeked of smoke, ask, “So, what would you like for breakfast?” It seemed pretty clear it was time to call an audible.

To aide my speedy hotel switch, I recalled advice from a friend (that I initially ignored) who had stayed in Santorini several years ago. I quickly scrolled through our text history to find the name of the hotel she recommended, which happened to be on the opposite side of the island, and opened my laptop to check it out.

The first thing I noticed was the quality design and simplicity of the user experience. I am aware that this sounds nerdy, but all I really mean is that I liked the look of the site and it was easy to use. However, it wasn’t until a few days later, when I was sipping a daiquiri on the beach, that I realized why the “look” of the site made me feel comfortable booking it.

It made me feel at home. Cultures vary, design stays the same. I felt like it was going to be a good hotel without ever being there or knowing anything about the area, simply based on how they presented their product (in this case, a room). Reviews also played a huge part, giving me unbiased insight into their experience.

That being said, I did have the extra benefit of a solid referral from a trusted source, which is arguably more important, but it was the design and customer reviews that really sold me.

In the end, my second hotel turned out to be incredible, and more importantly, clean.

READ: The Keys to Engagement with Negative Reviews
How does this apply to buying software?

My hotel experience on this trip has certainly shared some similarities with G2 Crowd and our mission to help software buyers. Having a pleasant, successful and fruitful software buying experience resembles choosing a hotel. You consider advice from trusted sources, evaluate your user experience and make the best decision possible because it is informed.

The other similarity is adaptability. When I walked into that disgusting kitchen, I knew I needed to change. And even though it cost me more money for a late cancellation, it benefited my trip in the long run.

Software buying is the same. As your company scales, or simply needs a software change, being able to adapt is key. The business landscape is constantly changing, and you need to change with it or be left behind. G2 Crowd helps provide you with the confidence to make informed software decisions, helping you pivot when necessary.

To help others looking to buy or change software, write a review of design, marketing or other tools. Also, write a review of a recent hotel stay if you have time.

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