The Best Software for Small Businesses According to G2 Crowd User Reviews

G2 Crowd identifies the top 50 small-business software products through customer satisfaction rankings

CHICAGO – August 16, 2016 – G2 Crowd, the world’s leading business software review platform, today released the Top 50 Small-Business Software Products list to help small businesses determine the best business technology in their market. The list showcases the software that small-business users have rated highly, based on customer satisfaction score.

ZipBooks, DocSend, HelloSign, ActiveCampaign, Digimind Social, and iSpring Suite topped the list receiving customer satisfaction scores of 9.7 or higher. Each was named a High Performer in their individual product categories. SEMrush, Kanbanchi, WordStream, CallRail, BigCommerce and TouchBistro Restaurant complete the list receiving satisfaction scores of 9.24 or greater. Each was named a Leader or High Performer in their individual product categories. The product categories in the list spanned from billing to wireframing, but the e-signature and project management categories were featured most frequently.

“Many software companies focus on larger businesses, rather than small companies,” says Michael Fauscette, chief research officer at G2 Crowd. “Because of this, many products are either unaffordable or full of features that are unused by smaller companies. It’s important for small businesses to know what products are best fit for them given their unique needs and limited resources.”

The list is based on reviews from Aug. 1, 2015, through July 31, 2016. The ranked products each received 20 or more reviews within this time period and were reviewed by users at companies with 50 or fewer employees. Products are ranked in order of highest satisfaction score, with the top 50 products showcased in the list. Customer satisfaction scores are determined based on reviewers’ likeliness to recommend the product to a friend or colleague.

About G2 Crowd, Inc.

G2 Crowd, the world’s leading business software review platform, leverages more than 90,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Monthly more than a half-million people visit G2 Crowd’s site. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by roughly $12 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to

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For more information, please contact:

Adam Beeson

Communications Director for G2 Crowd



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