The Best Digital Analytics Software According to G2 Crowd Fall 2016 Rankings

G2 Crowd finds Google Analytics tops overall satisfaction ratings and earns highest overall market presence score 

CHICAGO – September 28, 2016 – G2 Crowd, the world’s leading business software review platform, today released the Fall 2016 Digital Analytics Software GridSM report to help businesses make the best digital analytics technology buying decision. Google AnalyticsGoogle Analytics 360, and Digital Analytix were named Leaders in the report, receiving strong customer satisfaction scores with a large market presence.

GoSquaredKISSmetricsPiwikStatCounterMixpanel, and Heap were named High Performers in the report, earning strong customer satisfaction marks with smaller market presence scores. Google Analytics earned the highest overall satisfaction score and the highest overall market presence score.

The GridSM leverages customer satisfaction data reported by authenticated users along with vendor market presence determined from social and public data. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender or Niche. 

About the Digital Analytics Software GridSM report:

  • The report is based on more than 1,540 reviews written by business professionals.
  • Of the 36 products listed in G2 Crowd’s Digital Analytics category, the ranked products each received ten or more reviews to qualify for inclusion on the GridSM.

About G2 Crowd, Inc.

G2 Crowd, the world’s leading business software review platform, leverages more than 100,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Monthly more than a half-million people visit G2 Crowd’s site. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by roughly $12 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to

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For more information, please contact:  

Adam Beeson

Communications Director for G2 Crowd