G2 Crowd Launches New Research Category for Emerging Sales Engagement Industry

G2 Crowd, the world’s leading business platform for finding software and services, today announced the launch of their newest technology sector: Sales Engagement Software.

In today’s competitive environment, choosing the right solution for your business is critical to success. Every company is different, and buyers need to be able to understand and compare their options within the context of their unique situation and challenges. G2 Crowd leverages reviews from validated users to provide unbiased insights that buyers can trust within the context of personal experiences and business use cases.

“Across technology sectors, we have seen a trend of point solutions expanding their functionality to create truly integrated solutions that create seamless experiences for buyers looking to solve for distinct strategic use cases,” said Kara Kennedy, Senior Manager of Buyer Research at G2 Crowd. “To help business buyers understand the constantly evolving technology landscape and make the best decisions for their business, our software categories evolve as well. We’re constantly releasing new categories that address emerging markets to group tools together based on feature sets so that buyers can make direct comparisons.”

G2 Crowd’s Sales Engagement Category showcases an emerging market of business solutions that streamline sales processes, tasks, and workflows and borrows many proven approaches from the marketing automation industry, introducing similar tools for cutting-edge sales teams.

Sales Engagement software includes products intended for regular use by sales teams that automate multichannel communication nurturing and smart workflows and integrate communication channels (email marketing, telesales, social selling,.) often within an all-in-one platform. These tools manage sales enablement content, provide analytics or insights into sales performance, and often integrate with existing sales and marketing solutions to drive scale and efficiency, including CRM softwareEmail softwareEmail tracking softwareOutbound call tracking softwareSales intelligence softwareLead intelligence providers, or Sales enablement software, among others.

The Sales Engagement category leverages quantitative and qualitative data from 3,368 validated customer reviews and a proprietary algorithm to calculate dynamic customer Satisfaction and Market Presence scores that update in real time. At the time of the Sales Engagement Software category launch, Leaders in the space include: Cirrus InsightClearSlideYeswareSalesLoftOutreach, and InsideSales.com Predictive Playbooks. High Performers include: Groove and VanillaSoft.

“Most of these products began as point solutions for email tracking, sales content management or sales coaching, and have become much more cohesive, strategic solutions for sales teams. By building out integrations and adding automation features, products in sales engagement are designed to serve as the central hub for sales reps to plan work and execute tasks.” Said Josh Whitaker, research principal at G2 Crowd. “We expect to see much more innovation from new players to the market, as well as more interest from major established companies like Salesforce and Marketo, who have already made significant investments, as evidenced by Salesforce’s introduction of their High Velocity Sales add-on and Marketo’s acquisition of Toutapp last year. The next frontier for these tools is to layer in AI-driven insights and recommendations to make salespeople more efficient and successful.”

About G2 Crowd
G2 Crowd, the world’s leading review platform for B2B solutions, leverages over 500,000 reviews from validated users to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than 1.5 million people visit G2 Crowd’s site to gain unique insights. Co-founded by the founder and former executives of SaaS leaders like BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce) and backed by more than $45 million in capital, G2 Crowd aims to bring authenticity and transparency to the business marketplace.

For more information on G2 Crowd, please visit http://www.g2crowd.com