A few G2 things to read.
Webinars
Maximizing Revenue Efficiency: Leveraging G2 Data for Strategic Enterprise Sales
Are you leveraging your intent data effectively to maximize buyer engagement and achieve...
Fireside Chat with HubSpot CEO Yamini Rangan
G2 CEO & Co-Founder Godard Abel sits down with HubSpot CEO Yamini Rangan to discuss adapting...
Charting the Future of B2B SaaS Investments
SaaStr CEO Jason Lemkin leads a panel of investors as they explore the current state of...
GTM Alignment: How to Keep Moving Forward Together
A former CEO, Stacey Epstein, moderates a conversation among C-suite leaders from sales,...
The State of Software on G2
Based on G2’s direct lens into the evolving B2B software landscape, learn emerging trends and...
Driving & Measuring Marketing Efficiency
Former G2 CMO Amanda Malko and 6sense CRO Latané Conant break down measuring marketing...
Office Hours
Spring Clean Your G2 Profile: Elevate, Optimize, Convert
Spring cleaning doesn’t have to be a chore. Join us and discover paid profile tune-up tactics...
Churn No More: Harness the Power of G2 to Retain (and Grow!) Your Customers
Don’t let at-risk accounts or growth opportunities slip away. Rethink your customer marketing...
Masterclass: G2 for Customer Marketers
Learn how to build a diversified review generation strategy.
Masterclass: G2 for Demand Gen Marketers
Find out how to win over software buyers who are actually in-market.
Masterclass: G2 for Sales
Discover how to leverage G2 content and data to nurture prospects, retain and grow customers,...
New Year, New Strategies: 5 G2 Moves You Can Make Right Now to Power Growth in 2024
As the year kicks off, meet the moment and make the most of your G2 strategy.
Guides & Tips
ROI Study: G2 Marketing Solutions
4x MQLs? 81% larger deals?! Learn how B2B software and services providers are driving growth...
Secrets to Proving ROI with Intent Data
The guide to measuring the impact and value of buyer intent has officially dropped.
The Big Book of Intent
Cozy up on the couch and pause those notifications, The Big Book of Intent is here, hot off...
Intent-Driven Advertising: How to Lower Your CAC on LinkedIn
Crush social advertising uncertainty with the G2 Buyer Intent + LinkedIn Matched Audiences...
2022 Software Buyer Behavior Report
Get your free report that charts a software landscape moving towards buyer control and...
Success Hub
How to Build a Sales Prioritization Strategy With G2’s Buyer Intent
A B2B sales strategy is always about the customer's emotions.
How to Integrate G2 into Your 2024 Go-to-Market Strategy from G2's VP of Revenue Marketing
Ah, the start of a new fiscal. That fresh new year feeling – and that fresh set of goals to...
Best of G2 Badges: Customer Roundup 2023
It’s time to roll out the red carpet for the best G2 Badge uses we’ve seen this year!
6 Ways to Amp Up Your Sales With G2: An Interview With Opensense’s Bobby Narang
When I speak with other marketing and sales leaders, we’re in agreement that leveraging...
How Service Providers Can Use G2 Buyer Intent to Win the Right Clients
Lead generation and building pipeline are pretty important for most businesses. But for...
ActiveCampaign's Guide to Harnessing the Power of Customer Feedback
In today's ever-changing business environment, there's one constant: the power of customer...
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